1. T
E
AM
15
LAVANYA SUJITHKUMAR

2. FASHION TOURISM
• Fashion Tourism can be defined as “the phenomenon of people
travelling to and staying in places outside their usual
environment to enjoy , experiment and possibly consume fashion.
• Fashion tourism is a niche market segment evolved out of two
major sectors:
Cultural Tourism and
Shopping Tourism

3. HISTORY OF FASHION
TOURISM
• In the early fifteenth century, fashion was
considered so important in France.
• Charles the IIV was told to create a separate
organization for fashion, even though not many people
supported such organizations.
• In the eighteenth century, people became more aware
of the importance of fashion and style as news
agents, fashion magazines printed in bright colored
glossy paper, newspapers.

4. IMPORTANCE OF FASHION
TOURISM
• Fashion is one of the most influential phenomenon in
western civilization.
• An understanding of fashion contributes to the
understanding of ourselves and our personal style
based on our cultural background, beliefs and
environment.
• Our personal style is our identity.

5. MARKET
• Fashion tourism is another alternative form of tourism
that attracts tourists from different parts of the world.
• This trend is gradually becoming one of the more sought
after niche in the tourism markets.
• Tourists seek destination that fulfils their needs, wants
and desires for new tastes in garments, shoes, bags
accessories, shopping and the overall experience of the
destination’s culture that reflects its creativity,
innovation and knowledge of the country.
• The tourists are made to actively participate in the
destination’s fashion experience

7. CULTURAL TOURISM
• Cultural tourism is the subset of fashion tourism concerned with
a country or region's culture, specifically the lifestyle of the
people in those geographical areas, the history of those peoples,
their art, architecture, religions that helped shape their way of
life

8. SHOPPING TOURISM
Shopping has become a motive to travel and is
now a major tourist activity.
Visitors are increasingly choosing shopping as
a way to experience local culture ,products and
an opportunity to interact with local people.
Shopping is regarded as one of the most
common and interesting activities being under-
taken by tourists because, it provides motivation
for travel

9. TOP 10 FASHION CITIES IN THE
WORLD
1.New York City,
United States
2.Sydney, Australia
3.Paris, France
4.Milan, Italy
5.London, England
6.Los Angeles,
United States
7.Tokyo, Japan
8.Las Vegas, United
States
9.Berlin, Germany
10.Barcelona,Spain

10. New York City, United States
New York City is the leading number
one fashion city in the world .
Fashion Week in New York City is the
event that broadcasts cutting-edge
fashion to the rest of the world.
 It’s the place where ideas are
showcased, originality is celebrated and
norms are challenged.
Fashion Week in New York City
captures the attention of the fashion
world.

11. Sydney,Australia
Sydney, Australia is a popular
travel and fashion destination.
Mercedes-Benz Fashion Festival
Sydney is a schedule of fashion
events showcasing the
contemporary Spring Summer
Collections of Australia’s leading
designer brands.
The festival is held at the
Sydney Town Hall and throughout
the city.

12. Paris, France
Since the 17th Century France and in particular Paris has become well
known as one of the world’s fashion capitals, with its ‘haute couture’.
Paris is home to several of the world’s leading fashion houses, such as
Céline, Chanel, Dior, Jean-Paul Gaultier, Hermès and Yves Saint Laurent

13. Milan, Italy
 Milan is one of the leading fashion cities
in the world
Throughout the 20th century, the city
expanded its role as a fashion centre, with
a number of rising designers contributing to
Milan's image as a stylistic capital.
Milan has been home to numerous fashion
designers
.

14. London, England
London is also one of the leading fashion cities in the world
London Fashion Week is a clothing trade show held
in London twice each year, in February and September.
 It is one of the "Big Four" fashion weeks, along with
the New York, Milan and Paris

15. Los Angeles, United States
Fashion is very popular there as
well because Hollywood needs
fashionable clothes in order to set
trends on television.
This city holds a variety of
different cultures, people, and
places allowing fashion diversity to
be lurking in every corner

16. Tokyo, Japan
Tokyo began to emulate Western
Fashion during the middle of the 19th
century.
By the beginning of the 21st century,
this emulation has formed street
fashion, in which the wearer customizes
outfits by adopting a mixture of current
and traditional trends.
Though the styles have changed
over the years, street fashion is still
prominent in Japan

17. Las Vegas, United States
Las Vegas is not only known for its nightlife
and casinos, but it also has one of the leading
fashion industries worldwide.
The fashion centers surround the city and
because there is so much life in Las Vegas at
night, everyone needs something new to wear
Fashion Show Mall is a shopping mall
located on the Las Vegas, this is one of
the largest enclosed malls in the world.

18. Berlin, Germany
Berlin has ranked the number ninth
top fashion city in the world because
of its location in the center of Europe.
Berlin is Germany’s fashion capital
because it has a lot of great fashion
designers and variety of different
cultures everywhere

19. Barcelona, Spain
• Barcelona has made the top ten
fashion cities within the past
year.
• This city is located on the coast
of Spain making it easy to go to
neighboring countries and
understand a variety of
different cultures.
• This city is filled with life and
fashion on the streets.

20. Challenges
 A lack of business skills among many smaller fashion
businesses
 Limited awareness of the diverse opportunities in the
fashion industry amongst young people and career
advisors
 Impact of the recession and limited access to
investment for the fashion manufacturing and
designer sector
 The (long term) need to incentivize and encourage
growth of manufacturing base
 Promoting existing best practice on sustainability and
working together with Government to implement its
Sustainable Clothing Action Plan

21. Remedies
 A national campaign to promote the diversity of
careers to young people combined with the promotion
of greater business teaching in fashion courses
 A cross-sector long term strategy and plan to
showcase fashion design to help it stay ahead of the
international competition
 Support for high-skilled manufacturing
 Provision of greater funding and co-ordinated
business support for young fashion design businesses
to reduce their high fold rate

22. Economic Impact On
Fashion Tourism
• Fashion tourism has a huge impact on the
economy of a destination.
• With the growing trend of fashion tourism many
countries have felt the need of making more
developed fashion malls for Commercial
exchanges .
• When a tourist comes to a destination specially
during the fashion week festival season it also
leads to growth in the other infrastructure
such as hotels, transportation, food etc.

23. FUTURE TRENDS IN FASHION
Political collaboration
and global trade in a
world where slow and
sustainable is
fashionable
High tech systems
deliver for a
speed- obsessed
global shopper
Fast consumption in
global cultural blocs
Resource crises
constrain consumption
in a local community
focused world
Slow is
Beautiful
Technology
Community consumption

24. CONCLUSION
 It is clear that fashion is an integral part of tourism,
and has become a tremendous welcome across the
world.
 The economic importance of fashion tourism has huge
impact over the destinations.
 This trend of fashion as leisure has increased the
number of participants and over the years has
developed into an important travel form - tourism for
fashion with venues and season worldwide.