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PersonalBrandPowerPoint.pptx

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PersonalBrandPowerPoint.pptx

  1. 1. PERSONAL BRAND EXPLORATION Your Name: Lawson Turner Project & Portfolio I: Week 1 June 2nd, 2022
  2. 2. Hello, my name is Lawson Turner. Some of the unique things that makes me, well me, are that I have an energetic and magnetic personality. Some of my hopes and dreams are to one day have my own daily sports talk show or to do play by play for a big network like NBC, FOX, CBS, or Sky Sports. I am a sports junkie I love football, basketball, hockey, and I am learning to enjoy soccer as a sport. Another big hope or dream is to have all American sports worldwide, like the NFL putting a team in London someday. IDENTITY
  3. 3. PROFESSION Potential Job Titles: • NBC Play by Play Announcer • Studio Sports Analyst • NFL Reporter BRAND ARCHETYPE – I go about my work by approaching and appeasing my consumers opinion and creating an emotional connection with my audience. Sports Broadcaster for The NFL/National Audience
  4. 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Chris Broussard Outreach Plan: • I will think about what questions I will ask him regarding on how he started his career and what are some initial tips to get my foot in the door. • I will try and initiate contact with him through social media, Instagram to be specific. • I would like to follow up on my initial contact around 2 weeks to a month later. Sportscaster at Fox Sports One Nick Wright Outreach Plan: • I will think about what questions I will ask him regarding on how he started his career and what are some initial tips to get my foot in the door. • I will try and initiate contact with him through social media, Instagram to be specific. • I would like to follow up on my initial contact around 2 weeks to a month later. Sportscaster at Fox Sports One Rich Eisen Outreach Plan: • I will think about what questions I will ask him regarding on how he started his career and what are some initial tips to get my foot in the door. • I will try and initiate contact with him through social media, Instagram to be specific. • I would like to follow up on my initial contact around 2 weeks to a month later. Sportscaster at The NFL Network
  5. 5. GOALS Short Term: My short-term goal is to get an internship at a local radio station that covers sports to get my foot in the door and “peak behind the curtain” to see what all goes into a sports broadcast. I would like to achieve this goal by the middle of 2024. Mid Term: My mid-term goal is to start my broadcasting career at any network. No matter how big or how small the network is, everyone must start out somewhere. I would like to achieve this goal by the end of 2026. Long Term: My long-term goal is to do play by play for a larger network or be on camera for a daily sports talk show. I would like to achieve this goal by 2030.
  6. 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Technical Skill: Analytics SOFT HARD Novice / Adept / Expert Technical Skill: Statistics Novice / Adept / Expert Transferrable Skill: Computer Skills Novice / Adept / Expert Transferrable Skill: Project Management Novice / Adept / Expert Technical Skill: Verbal Communication SOFT HARD Novice / Adept / Expert Technical Skill: Written Communication Novice / Adept / Expert Transferrable Skill: Adaptability Novice / Adept / Expert Transferrable Skill: Analytical Reasoning Novice / Adept / Expert
  7. 7. I promise to help my audience learn the different sports and enjoy them by sharing my knowledge and opinions about the sports. PROMISE
  8. 8. CREDENTIALS Work Experience: In the current field I would like to enter I have zero previous work experience. Education: Dan Patrick School Of Sportscasting. Expected Graduation March 2024. Volunteer Work: I helped my social media manager organize and commentate a FIFA Ultimate Team Tournament.
  9. 9. COMPETITION Victor Marrero Industry Experience: • None Currently Education: • Dan Patrick School of Sportscasing Leadership Experience: • Training soldiers for the US Army Skills and Proficiencies: • Teamwork – One Endorsement • Problem Solving – One Endorsements • Multitasking – One Endorsements Lawson Turner Overall Online Presence: • 81 connections, banner is customized, shows professionalism in headshot, profile is detailed, no published articles, not active on other social media, LinkedIn URL is not customized • Grade: Poor grade, 30 out of 100 Industry Experience: • None Currently Education: • Dan Patrick School of Sportscasting, graduation March of 2024 Leadership Experience: • Hosted and Commentated a FIFA tournament • Helped create a successful Esports Organization, Disconnected Esports Skills and Proficiencies: • Time Management - One endorsement • Problem Solving - One endorsement • Creativity - Three endorsements Overall Online Presence: • Zero connections, no custom banner, no headshot, not detailed profile, zero articles, active on Twitter, YouTube, and Twitch, LinkedIn URL is not customized • Grade: Poor grade, 20/100
  10. 10. COMPETITION John Pfeil Noteworthy Experience: • Host – Longhorn Steakhouse – Team Leadership, Problem Solving, and Time Management • Cashier – Stop & Shop – Time Management, Team Leadership, Problem Solving Lawson Turner Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Time Management – Two Endorsements • Team Leadership – Two Endorsements • Problem Solving – Two Endorsements Overall Online Presence: • 44 connections, has a customized banner, has professionalism in the headshot, profile is detailed, zero published articles, active on Twitter and YouTube, LinkedIn URL is customized. • Grade: Average grade, 60/100 Industry Experience: • None Currently Education: • Dan Patrick School of Sportscasting, graduation March of 2024 Leadership Experience: • Hosted and Commentated a FIFA tournament • Helped create a successful Esports Organization, Disconnected Esports Skills and Proficiencies: • Time Management - One endorsement • Problem Solving - One endorsement • Creativity - Three endorsements Overall Online Presence: • Zero connections, no custom banner, no headshot, not detailed profile, zero articles, active on Twitter, YouTube, and Twitch, LinkedIn URL is not customized • Grade: Poor grade, 20/100
  11. 11. BRAND POSITION For sports fans who love the game, I provide a unique perspective and emotional connection with my audience because I am very knowledgeable about the sports I talk about and enjoy the game. LAWSON TURNER
  12. 12. NETWORKING & MARKETING Industry Events & Organizations Superbowl 57 ‣ February 12th, 2023, Glendale, Arizona 2022 FIFA World Cup ‣ November 21st, 2022, Qatar Week 11 Sunday Night Football ‣ November 20th, 2022, Pittsburgh Pennsylvania Digital Marketing • Primary Content: I will look to create a sports podcast and content about some of my favorite sports, football, basketball, hockey, and as I learn more about soccer, the premier league, I’ll make content about that as well. To connect with my audience about their favorite sports, teams, and players. • Primary Tools: I would mostly post on YouTube, Twitter, Instagram, and stream on Twitch. Probably once a day or every other day. Mostly a few times a week. • Website: I will use my portfolio for some of my best work and takes to show other networks my opinions and the type of content I make and publish.
  13. 13. PROFESSIONAL DEVELOPMENT Mentor • I would want a mentor who has been in the business, and I can gain knowledge by being around them, along with someone who I can build a friendship with. I would like to have one by 2030. Formal Education • Dan Patrick School of Sportscasting, expected graduation date is March of 2024. Technical Skills • Blogging to gain experience at writing, September 2022 • Digital Photography to work on finding the best camera angles for sporting events, December 2022 • Research to work on technical writing so I can explain what I am talking about in an easier way, August 2022 Soft Skills • Openness to Criticism – Posting more content to work on my openness to criticism, September 2022. • Time Management – Creating a schedule to work on managing my time to get the most done, July 2022. • Organizational – Start organizing my portfolio with content I create and categorize them to make it more presentable, August 2022.
  14. 14. Lawson Turner When you see an obstacle in your way. Don’t be nervous or want to avoid it. As a matter a fact, take it head on. The most difficult path will be the most rewarding.
  15. 15. REFERENCES Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager

Notes de l'éditeur

  • Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
    Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
    Methodology:
    Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.

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