1. L A Z A R O R . M A R T I N E Z
5531 West 8 Court • Hialeah, Florida 33012
Phone (305) 528-9607 • Cell (305) 772-6155 • E-mail rnfl30@aol.com
OBJECTIVE
To obtain a challenging position where I can utilize my knowledge and leadership experience in general
management and sales to create new business and increase sales in existing accounts.
QUALIFICATIONS
I am a proven leader with vast experience at district and regional levels. Abilities in the following areas:
Corporate Presentations, General management, Marketing, Broker Management, Managed Sales Teams,
Promotional and Ad Scheduling including Cross Promotions & demos.
Nature’s Sun Nectars April 2013-present
General Manager
 Responsible for P&L
 Set and manage all budgets for retail and warehouse
 Forecast all inventory
 Negotiate all pricing with manufacturing plants and carriers
 Handle the importation and logistics of product from different countries and continents across the globe
 Presentations at corporate level
 Prepare sales and marketing strategies/cross promotions
 Responsible for all sales including Publix, Sedanos, Wholesalers and distributors throughout the Southeast
 Supervise all sales and retail team members
IberiaWorld Foods Inc. / April 2010-April 2013
Business Development Manager
 Oversee 13 million dollars in sales yearly
 Oversee 7 supervisors, 25 salesmen and reset team
 Oversee all sales and promotion schedule of entire Beverage line. Cross promotions into different categories.
 Set goals and Sales strategies for the entire Beverage Line of 60 sku’s
 Manage sales and marketing for Publix, Winn-Dixie, Sedanos and Wal-Mart
 Manage and set budget for all accounts
 Forecast yearly inventory
Webeco Foods/General Manager October 2007- April 2010
 Oversee12 Million dollars in sales yearly
 Manage 14 sales men and 4 supervisors
 Synchronize all promotions at retail for the entire state of Florida
 Set and manage cost to brokers and distributors
 Accounts managed: Publix, Winn-Dixie, Costco, Sedanos, Wal-Mart, Anco, Quirch, and Associated Grocers
 Execute trade shows in the U.S., Germany, South & Central America
 Forecast product inventory
 Manage DSD distribution center in Miami, FL

2. 2
Conchita Foods, Inc./Account Manager April 2001-October 2007
 Account Manager: Publix, Winn-Dixie, Albertsons, Sedanos and Wal-Mart
 Forecasting product movement
 Responsible for short dated products and fire sales
 Manage promotional forecast
 Maintain and manage sales for the state of Florida
 Set route distribution
 Oversee 500 sku’s in distribution
 Yearly sales exceeding $14 million dollars
 Supervise 3 District Managers, 20 Sales People, 10 Merchandisers,
 1 set Coordinator and 3 set Merchandisers
 Set goals and sales strategies for all salesmen and supervisors
Iberia Foods Salesman / Reset Manager September 1996 –April 2001
 Managed sales route with over 10 accounts
 Order / rotate product
 Re-sets
 Manage reset team
 Implement new items to plan-o-gram
Delta Distribution Business Owner September 1985-September 1996
 Manage distribution of merchandise for ten different accounts in South Florida. (non grocery)
 Opened all accounts by cold calling
 Maintain receivables and payables
 Inventory control
EDUCATION/SKILLS
Federal License for Airframe and Aviation Power plant
George T Baker Aviation School: Aviation Power plant degree.
George T Baker Aviation School: Airframe
Windows Operating Systems and Microsoft Office Suite /Internet Knowledge
PC 73-Publix system
Telzon
Winn-Dixie system
LANGUAGES
Bilingual: English/Spanish
Excellent References Available Upon Request