1. MARKETING AUTOMATION
PREDICTIONS FOR 2013

2. CONSOLIDATION
Non traditional players will enter the
market
Higher marketing budgets and
expectations for demand generation

3. DYNAMIC CONTENT
Show potential customers what
THEY want to see – not what
WE want them to see

4. BEHAVIORAL ANALYSIS
Pioneered by Amazon, now a
standard to which marketing
automation platforms will
aspire to

5. LEAD SCORING
8.0
7.5
Move towards calculations
based on statistical analysis -
derive more useful attributes
about leads from large data
sets

6. VERSATALITY
Extend marketing automation
platforms to other phases of the
customer lifecycle - training,
retention and loyalty programs, and
to generate feedback

7. GET MORE FROM OUR
EXPERTS AND THEIR EXPERTISE
http://www.leadformix.com/blog