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A Marketer’s Blueprint to Successful Lead Management Lisa Cramer President LeadLife Solutions lcramer@leadlife.com  770-670-6702
Today’s Agenda ,[object Object],[object Object],[object Object]
Is this your current process? Banner ads Generate &  Qualify Leads?? Spreadsheets / CRM Database Events Website Email
 
Lead Process with Scoring & Nurturing Promote leads to Sales Nurture leads  with e-newsletters,  drip marketing ,[object Object],[object Object],[object Object],Events Website Email Banner ads
Lets Break it Down Closed Sales Qualified  Opportunities Sales Ready Leads Conversions Inquires/Suspects Nurture Sales Marketing Email, Adwords, Banners, Webinars, Offline Events
The Blueprint to Success
The Design Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1:   Defining A Lead   ,[object Object]
BearingPoint’s Blueprint ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Attributes of a “Sales Ready” Lead   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Attributes of a “Sales Ready” Lead   ,[object Object],[object Object],[object Object]
BearingPoint’s Blueprint  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Lead Generation – Old/New   ,[object Object]
Step 3: Lead Generation – Old/New   ,[object Object]
BearingPoint’s Blueprint   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of lead generation:
BearingPoint’s Blueprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 way segmentation:
Step 4: How Do I Score?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BearingPoint’s Blueprint   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 5: The Need for Lead Nurturing Sources: Sirius Decisions, CSO Insights Aberdeen Report - Lead Nurturing: The Secret to Successful Lead Generation
Step 5: The Need for Lead Nurturing ,[object Object]
Step 5: The Need for Lead Nurturing ,[object Object]
BearingPoint’s Blueprint
Evaluating Metrics
Bottom Line Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],By implementing a lead scoring and nurturing process BearingPoint found:
Questions?   Humm….
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Further Education
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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A Marketers Blueprint To Successful Lead Management