Tired of shallow marketing advice? Get ready to go deep with two of the most knowledgeable guys in the game. This webinar covers everything from how to find and vet new lead gen channels to crafting the kinds of offers that convert prospects into warm leads.

1. THE MAKE IT RING WAY
Presented by Mike O’Neil
& Dylan O’Neil
ADVANCED PROPERTY
MANAGEMENT MARKETING

2. TODAYS HOST

3. TODAY’S PRESENTERS
Dylan O’Neil Mike O’Neil

4. Advanced Property Management the Make It Ring Way
What You Can Expect Today
● 30-40 minutes of teaching on how to generate more leads for your property
management business
● Fast moving, but slides and recording available afterwards
● Your questions answered at the end

5. Advanced Property Management the Make It Ring Way
Geek’s Offer for All Attendees
● Make It Ring in bite sized email lessons, piping hot to your inbox
● Will get 3-4 per week, unsubscribe anytime
● Email Dylan@GeekRealEstateMarketing.com and ask for “Make It Ring” emails.

6. Overview of Our
Time Today in 1 Slide

7. Advanced Property Management the Make It Ring Way
Cashflow is the lifeblood of your business;
leads are the oxygen.
● Step 1: PRE-GAME PREP
● Step 2: MAKE IT RING
● Step 3: CLOSE THE DEAL
● EXECUTION

8. Step 1:
PRE-GAME PREP

9. WHO DO YOU WANT
CALLING YOU?
Identify Your Ideal Customer

10. GIVE THEM A REASON
TO CALL YOU
“Why should I do business with you, over all
other options I have, including doing nothing?”
—Dan Kennedy

11. BROWN VS. PURPLE
COW MARKETING
“The essence of the Purple Cow is that it must
be remarkable.”
—Seth Godin

12. SO HOW DO YOU
BECOME A PURPLE COW?
Some ideas for getting you started.

13. LOOK FOR BLUE OCEAN

14. Advanced Property Management the Make It Ring Way
MAKE THEM AN OFFER THEY CAN’T REFUSE...
● Small Business Trends did a survey of 200 SMB websites and found 70% of
them had NO offer on the homepage.
● Elements of a good offer:
○ Guarantees
○ Proof
○ Simple
○ Different
○ Keep testing

15. WHY SHOULD THEY
TRUST YOU?
88% of consumers trust online reviews as much
as personal referrals. (Source: BrightLocal)

16. Step 2:
MAKE IT RING

17. IS MARKETING AN
EXPENSE OR INVESTMENT?

18. SEARCH VS. PARTY
CHANNELS

19. Advanced Property Management the Make It Ring Way
WHAT CHANNELS DO WE RECOMMEND?
CHANNELS THAT WORK FAST:
Paid Search (Adwords & Bing)
CHANNELS THAT TAKE PATIENCE:
Referrals, email nurture, buying management agreements, direct mail.
CHANNELS THAT TAKE NINJA LEVEL SKILLS:
SEO, content marketing / blogging, social (Facebook, twitter, etc.)

20. HOW TO GET STARTED
WITH ADWORDS/BING?
Ultimate Guide to Google
Adwords - Perry Marshall

21. Advanced Property Management the Make It Ring Way
HOW TO OPTIMIZE YOUR “FUNNEL”
● The ad
● Copywriting
● The landing page
● Conversion rate optimization

22. Step 3:
CLOSE THE DEAL

23. Advanced Property Management the Make It Ring Way
PHONE ISSUES
● Answer the dang phone
○ “Do things that don’t scale” - Paul Graham
○ Fast
○ Human
● Record your calls (Then listen to them!)
● Track your calls
○ How fast do you answer? (The Unicorn Metric)
○ LeadSimple :)

24. Advanced Property Management the Make It Ring Way
PHONE ISSUES
● What to say on the phone?
○ Trust vs. closing techniques
○ Questions vs. talking
○ Understanding vs selling

25. TRUST BASED
SELLING
Unlock the Sales Game
by Ari Galper

26. Advanced Property Management the Make It Ring Way
FOLLOW UP
● Email
● Calls
● Texting
● Retargeting

27. EXECUTION
“Ideas are sh*t, execution is the game.”
—Gary Vaynerchuk

28. Advanced Property Management the Make It Ring Way
WILL YOU DIY OR OUTSOURCE?
● DIY pro’s
○ “Cheaper”
○ Better than many alternatives when you’ve been burned
● DIY con’s
○ Marketing is a discipline just like PM. Do you understand it?
○ Do you have time to run your company?
● Hiring an in house marketer or BDM
○ Fixed overhead
○ Do you know how to train and supervise them?

29. Advanced Property Management the Make It Ring Way
OUTSOURCING OPTIONS
PAY-PER-LEAD DIRECTORIES:
All Property Management / Manage My Property / Thumbtack
PAY-PER-LISTING DIRECTORIES:
Yellow Pages / DexKnows / Yelp / RentalChoice.com
NATIONAL MULTI-NICHE AGENCIES:
ReachLocal / Yodle / DexMedia / Web.com
SEO / PPC EXPERT / DIGITAL MARKETING AGENCY

30. Advanced Property Management the Make It Ring Way
OUTSOURCING OPTIONS (Cont.)
PROPERTY MANAGEMENT MARKETING FIRMS
Fourandhalf / OpenPotion / Dee Allomong / Social Eyes
PROPERTY MANAGEMENT SOFTWARE VENDORS
AppFolio / Buildium / Property Ware / Rent Manager
GEEK REAL ESTATE MARKETING

31. QUESTIONS?
Also, don’t forget our special offer to you for being on this webinar:
● Make It Ring in bite sized email lessons, piping hot to your inbox
● Will get 3-4 per week, unsubscribe anytime
● Email Dylan@GeekRealEstateMarketing.com and ask for “Make It
Ring” emails

32. Buildium.com
leadsimple.com/sales-course

33. Buildium.com
Use LeadSimple to close more owner leads:
- Respond Faster
- Track Lead Sources
- Track Calls / Email
- Workflow Automation & Drip Campaigns
Visit www.leadsimple.com for more information