An effective way to increase discovery of your mobile apps and drive installs - here is a guide to Getting Started with Facebook Mobile App Install Ads.

1. Getting Started with Facebook Mobile App Install Ads

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Why Mobile App Install Ads?
Mobile app install ads help app
developers and advertisers create
ads that are displayed on
Facebook’s mobile platform
and urge users to download the
apps.
In simple words, drive more
traffic towards their mobile apps
through Facebook ads.
These ads are an easy and
effective way for advertisers and
businesses to enhance their app
visibility.
Here is an image to illustrate it to you:

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Attributes of Mobile App Install Ads:
Payment Method Installs are measured on cost per install basis i.e. a developer pays only when someone
installs his/her application.
Enhanced Visibility These ads appear on the mobile news feed, the most viewed place on Facebook and where
65% of all engagement happens.
Better Targeting
Options
App ads can be targeted to the correct mobile audience using the various targeting options
(you can check these options when creating the app).
Easy download When a Facebook user clicks on an ad, they are directed to a download page in the Apple App
Store (if using iPhone) & Google Play (if using Android) where they can download the app in a
jiffy.
Ad Specifications Text should comprise 130 characters and the image should be of 600 x 113 pixel

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Step-by-step procedure of creating Mobile App Install Ads
1. Install the latest SDK (Software
development kit) for iOS (SDK
3.1) or Android (Android SDK as of 8/29/12).
Without integrating with the latest
Facebook SDKs, you will not be able to
measure the performance of your mobile
app install ad.
2. Create a Facebook App. Here is a step by
step guide.
3. When a user clicks on your ad, they are
relocated to the Google Play or iTunes App
Store where they can download the app.
4. Once your ad is up and running, to keep
track of clicks, installs and revenue
generated, developers need to install
Facebook’s Software Development Kit or
work with a 3rd-party mobile measurement
provider.

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What is in it for Marketers?
•With 600 360 pixels and 130-characters for an image
& text message respectively, marketers get lots of room
to stand out in the crowd and deliver a compelling
message.
Large Ad Format
•Mobile App Install Ads lets a marketer drill down his/her
target group to the mobile version they are
using, Android/iOS.Comprehensive Targeting
•A Marketer can tailor make the ad message that he is
placing targeting a particular section of the audience.
Customized Content
Most relevant verticals who use Mobile App Install Ads are businesses in the Gaming, E-
Commerce, Retail, Financial Services and Travel sector.
Do read my blog for a better analysis

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