This presentation was presented to our senior capstone client from B&D Merchandising. Our client was interested in exporting smartphones to Nigeria, Mali, and Benin. Throughout this past semester, the International Business Consulting Team I was a part of, created export plans for these countries. We researched the opportunities and risks of doing business in each country, conducted market research, and created export plans. Grade Received on Final Presentation: 99%

1. Final Report - B & D Merchandising: Nigeria, Mali & Benin
IB Consulting Project – Fall 2015
Bachelors in Business Administration, International Business Majors
Leah Shahin - leah.shahin@temple.edu
Jacline Nguyen - jacline.nguyen@temple.edu
Kridge Dsouza - tuf03104@temple.edu
Yaowen Hu - tue74333@temple.edu

2. Sequence of November 12, 2015 Meeting
● Welcome
● Update on market studies
● Recommendations
● Export and marketing plan for Nigeria
● Export and marketing plan for Mali
● Export and marketing plan for Benin
● Recap of deliverables
● Conclusions

3. Update on Market Studies
● The CIA World Factbook has updated
their data and the number of
documents necessary to import has
altered for each country
● Our outcomes remain the same
http://www.amazon.com/The-CIA-World-Factbook-
2016/dp/1634503287

4. Schedule B Code for Mobile Phones Exported from the U.S.
The Schedule B code will help to classify exported products for customs
https://uscensus.prod.3ceonline.com/

5. Recommendations
We are recommending exporting refurbished iPhone 4s’ in Nigeria
● Less expensive than most smartphones
● They offer the applications that the younger generations are interested in
● Total Landed Cost per iPhone 4s is less expensive than Benin and Mali due to
the additional costs incurred by transporting the phones from Nigeria
● Income per capita is larger and spending patterns show willingness to purchase

6. Export Plan: Nigeria
Indicator Lagos Sub-Saharan Africa OECD high income
Time to import: Border
compliance (days)
12.42 6.66 0.37
Cost to import: Border
compliance (USD)
$1,077 $643 $123
Time to import:
Documentary
compliance (days)
7.21 5.12 0.16
Cost to import:
Documentary
compliance (USD)
$564 $351 $25
Documents Required for Import: Bill of lading, Cargo release order, Combined Certificate of Value and Origin (CCVO),
Commercial invoice, e-Form “M” (valid for foreign exchange), Exit Gate, Letter of Credit, Manufacturer's certificate of
production or SONCAP, Packing list, Payment receipt of custom fees and duties, Pre-Arrival Assessment Report (PAAR),
Product Certificate 1 (Unregistered Status), Single Goods Declaration (SGD), Terminal handling receipts (Doing Business in
Nigeria, 2016)
Destination : Lagos
Area : Apapa
Port : Port of Lagos
Type : Sea
Direct Export Strategy
http://www.doingbusiness.org/data/exploreeconomies/nigeria#trading-across-borders

7. Total Landed Cost
Refurbished New
Expenses Total Shipment (14 units) Per Unit Total Shipment (10 units) Per Unit
Shipment Value 14 units x $140 =
$1,960
$140.00 10 units x $200 =
$2,000
$200.00
International Shipping
(Freight Calculator)
$549.00 $39.20 $384.00 $38.40
International Insurance
(1.5%)
1.5% * $1,960
=$29.40
$2.10 1.5% * $2,000
=$30
$3
Customs (5%) 5% * $1,960
=$98
$7.00 5% * $2,000
=$100
$10
Sales Tax (5%) 5% * $1,960
=$98
$7.00 5% * $2,000
=$100
$10
Total Landed Costs $2,734.40 $195.31 $2,614.00 $261.40

8. Marketing Plan: Nigeria
http://samwilkin.com/wordpress/2014/04/28/technology-the-bad-governance-solution-or-why-nigerians-love-their-
smartphones/

9. Marketing Plan: Nigeria
• Market Segmentation (Age): 15 – 65
• Product: iPhone 4S (Refurbished or New)
• Price: Refurbished : $195.31 + 20% profit = $235.00
Brand New: $261.40 + 20% profit = $314.00
• Place: Distributors (Micro-Station Limited, Park ‘N’
Shop, iCell)
• Promotion: Nigerians Price Sensitive & Love Deals
Offer deals with mobile phones
Advertise different deals offered
http://www.thingsnew.ng/2014/11/13/micr
o-station-opens-sango-ota-retail-outlet/
https://geolocation.ws/v/P/16105788/2
0081115-park-n-shop-port-harcourt/en

10. Export Plan: Mali
Indicator Bamako Sub-Saharan Africa OECD high income
Time to import: Border
compliance (days)
3.58 6.66 0.37
Cost to import: Border
compliance (USD)
$298 $643 $123
Time to import:
Documentary
compliance (days)
3.20 5.12 0.16
Cost to import
Documentary
compliance (USD)
$375 $351 $25
Direct Export Strategy
Documents Required for Importing: BIVAC attestation, commercial invoice, customs import
declaration, import intention, insurance certificate, packing list, transit document (T1), TRIE
(Doing Business in Mali, 2016)
http://www.doingbusiness.org/data/exploreeconomies/mali?topic=trading-across-borders
Destination:
Bamako
Area: Apapa
Port: Lagos
Type: Sea

11. Total Landed Cost
Expense Total per shipment (14 units) Per Unit
Shipping Value ($1,960) 14 units x $140 = $1,960 $140 (price in USA)
International Shipping (Freight
Calculator)
$549.00 $39.21
International Insurance (1.5% 1.5% x $1,960 = $29.40 $2.10
Customs (35%) 35% x $1,960 = 686.00 $49
VAT Tax (15%), Statistical Tax
(1%), Community Solidarity Levy
(1%)
(15% x $1,960) + (1% x $1,960)
+ (1% x $1,960)
= $333.20
$23.80
Total Landed Cost $3,557.60 $254.11
*There will be additional costs for transporting the phones from Nigeria to Mali

12. Marketing Plan: Mali
• Market Segmentation (Age): 10 to 65
• Product: iPhone 4s (refurbished)
• Price: $254.11 + 20% profit = $305.00
• Place: Distributors (La Fourmi, Supermarket
Le Miniprix)
• Promotion: through postings on the
distributor’s website, in-store advertisements
http://www.ebay.com/
bhp/iphone-4
http://www.pbase.com/image/78102708

13. Export Plan: Benin
Document Required for Importing: Bill of Lading, Certificate of Origin, Commercial Invoice, Electronic Cargo
Tracking Note (BESC), Import Declaration, Import License, Single Pay Slip (BFU) (Doing Business in Benin,
2015).
Destination :
Cotonou
Port: Lagos
Area: Apapa
Type: Sea
http://www.doingbusiness.org/data/exploreeconomies/benin
Indicator Benin Sub-Sahara Africa OECD high income
Time to Import: Border
compliance (days)
3 6.67 0.37
Cost to Import: Border
compliance (USD)
$579 $643 $123
Time to Import:
Documentary compliance
(days)
2.46 5.12 0.16
Cost to Import:
Documentary compliance
(USD)
$529 $351 $25
Direct Export Strategy

14. Total Landed Cost
Expense Total per Shipment (14 units) Per Unit
Shipment Value ($1,960) 14 units x $140 = $1,960 $140.00
International Shipping (Freight Calculator) $549.00 $39.21
International Insurance (1.5%) 1.5% * $1,960
=$29.40
$2.10
Customs, Duties & Taxes (27.19%) 27.19% * $1,960
=$532.92
$38.06
Sales or VAT Tax (18%) 18% * $1,960
=$352.80
$25.20
Total Landed Cost $3,424.12 $244.57
*There will be additional costs for transporting phones from Nigeria to Benin

15. Marketing Plan: Benin
• Market Segmentation (Age): 15 to 65
• Product: iPhone 4s (refurbished)
• Price:$244.57 + 20% profit = $294.00
• Place: Distributor (GloWorld)
• Promotion: through postings on the
distributor’s websites, in-store advertisements
http://www.ebay.com
/bhp/iphone-4
http://mobileworldmag.com/glo-nigeria-set-to-empower-
nigerians-with-mobile-money-service-glo-xchange/

16. Recap of Deliverables
The letter of engagement states that the International Business Student Research
Team will:
Select the top three most marketable countries to export to (✔)
Identify the risks and opportunities of doing business in each country (✔)
Analyze the electronics market in each country (✔)
Create export and marketing plans for Nigeria, Mali, and Benin (✔)

17. Conclusion
B & D Merchandising should export refurbished iPhone 4s’ to
Nigeria before entering the Mali or Benin smartphone market
• Nigerian smartphone market is more prominent
• Total Landed Costs per smartphone are higher in Mali and Benin due to additional costs
from transporting the product from Nigeria
• Profits will be greater

18. Works Cited
"Doing Business in Benin." Doing Business in Benin - World Bank Group. World
Bank Group, 2015. Web. 25 Oct. 2015.
"Doing Business in Mali." Doing Business in Mali - World Bank Group. World
Bank Group, 2015. Web. 22 Oct. 2015.
"Doing Business in Nigeria." Doing Business in Nigeria - World Bank Group.
World Bank Group, 2015. Web. 22 Oct. 2015.