1.
Proposed Solution
Key
Value
Metrics
What conversion &
engagement rates will you
achieve?
MVP TEST LEARN
Pick your riskiestmetric.
Describe the experiment you will
run to quickly validate (or
invalidate) that metric.
RESPOND
Based on the data, chose one…
• Iterate (revise solution & test again)
• Pivot (move on to a new solution)
• Scale up (expand your solution –
only when you’ve validated all
key metrics)
Key Impact
Metrics
Key Scale
Metrics
What were the results of your
test? Did you validate your
metric? What insights did you
gain?
Constituency
What positive impact
will your solution
make? Are there unintended
consequences to consider?
SOCIAL INNOVATION CANVAS
TransformativeGoalProblem
Who will you
serve; how big is
the population?
What societal
problem do you
hope to
address?
What are your goals for
scale and impact? Be
specific and ambitious
but don’t reference a
solution.
Describe a solution that offers value,
can scale up, & makes impact.
Validate all key
metrics through
tests
Devise metrics
that define
success for
your solution
What is your projected
cost and revenue per
www.FlyingBird.us
person?How will you make
more revenuethan your costs?
Innovation Accounting
For each test, document what
you tested, the results, your
learnings, and what iteration(s)
you plan to test next.
When iterating,
track your
results and
learnings