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A5: Designing Gamified Experiences to Gain Customer Insights, Richardo Chen & Min Chen

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A5: Designing Gamified Experiences to Gain Customer Insights, Richardo Chen & Min Chen

  1. 1. Orlando Reyes CGO 20 years Min Chen CEO 17 years Ricardo Chen CTO 15 years Nelida Gomez CAO 30 years Featured in Our ExperienceAbout Us 2
  2. 2. WORKSHOP AGENDA Part I • Basic Gamification Concepts Part II • The Wisy Experience Canvas $50 $30 $20 #1 #2 #3 Wisy: Discover, Collab and Win Part III - Simulation • The San Francisco Experience
  3. 3. 9 What is Gamification? The application of game-design elements and game principles in non-game contexts to motivate, reinforce a behavior, ease learning or solve a problem. 4
  4. 4. 9 Principles 1. Fun 2. Simplicity vs complexity 3. Self-realization 4. Reward Elements • Objective • Rules • Levels • Points • Badges • Ranking Game design… 5
  5. 5. 9 APPLICATIONS 6 Education Healthcare ResearchMarketing
  6. 6. WISY CASES Engagement at every brand touch point Craft beer subscription and in-store experience Reward field workers at any location MarketingSales Operations Human Resources Gamify corporate events and learning 7
  7. 7. Win Act WISY STUDIO FAST & CUSTOM MOBILE EXPERIENCE THE PLATFORM 8 Few clicks NO CODING REQUIRED END-USER JOURNEY Join Design CLIENT JOURNEY Engagement SocialData & AI m-CommerceLocation
  8. 8. 9 MAIN FEATURES Social Data & AI Engagement m-Commerce Augmented Reality Ranking TriviasBadges Video trivias World puzzles Secret words Selfies Points Add location Check-in CatalogTake picture Scan QR code Scan receipt Cart Payment # Hashtags Referrals ChatPictures Map Event calendar Notifications A custom mobile experience within few clicks & no coding required Scan bar code
  9. 9. GAMIFIED EVENT • Promote the learning of science concepts in a fun way • Increase attendance to presentations • Drive foot traffic to sponsors’ stands • Collect behavior data during the event 10
  10. 10. REWARD USERS Users earn points by performing actions to redeem for prizes. Prizes can be redeemed at any location the company decides and validated through a unique auto-generated QR code. 11
  11. 11. 913 LET’S BUILD A WISY EXPERIENCE TOGETHER In teams of 5, fill out the Wisy Experience Canvas to create your Wisy Experience
  12. 12. YOU’VE BEEN SELECTED! Your mission is to help Treasure HunTours reach their goal using a Wisy Experience as one of the tools that will get them closer to their goal! Treasure HunTours*, a San Francisco based touring company, is looking for innovative ways to reach their Q4 2019 goal: Increase Sales by 20%. THE GOAL: THE CLIENT: *Treasure HunTours is a fictional company created for the sole purpose of this workshop
  13. 13. 915 HOW WILL THE GOAL BE ACHIEVED? - SELECT STRATEGY - (5 mins)
  14. 14. 916 HOW WILL USERS BE ENGAGED? - CHOOSE ACTIONS - (10 mins) Hint: See suggested actions in the back of your strategy cards
  15. 15. 917 HOW WILL THE EXPERIENCE BE IMPROVED? - CHOOSE FEATURES - (5 mins) Hint: See suggested features in the back of your strategy cards
  16. 16. 918 HOW WILL USERS BE REWARDED? - CHOOSE REWARD SYSTEM - (2 mins)
  17. 17. 919 WHAT WILL USERS BE REWARDED WITH? - CHOOSE REWARD TYPE - (2 mins)
  18. 18. Share your experience!
  19. 19. o Try to score as many points as possible in 10 minutes! o Scan QR codes and follow on screen instructions o Be aware of Secret Words o The top 3 will receive gift cards o Have fun! NOW LET’S PLAY! (10 mins)
  20. 20. Min Chen CEO min@wisy.ai Ricardo Chen CTO ricardo@wisy.ai

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