E3: Amazon’s Approach to Culture Change, Wen Huang, Eric Tachibana

E3: Amazon’s Approach to Culture Change, Wen Huang, Eric Tachibana
STRATEGY CULTURE BREAKFAST
Q: WHAT IS CULTURE?
Culture is a shared understanding of what is the right way to behave as instantiated by values, rituals, artifacts, and stories.
QUESTION Can you have more than one culture at the same time?
QUESTION Does you need to be conscious of a culture is in order to behave correctly?
WHY ORGANIZATIONAL CULTURE?
HOW DO YOU MANAGE A CULTURE?
Values Rituals Artifacts Stories Though Culture, as a concept, is too abstract to manage, you can manage culture by managing the expressions of Culture
Values Rituals Artifacts Stories Though Culture, as a concept, is too abstract to manage, you can manage culture by managing the expressions of Culture Beliefs that are held by all members of the culture, as codified in rules and norms. In an organization beliefs can be formal values, leadership principals and the org’s strategic intent (vision/mission). “Rules” include policies and formal incentives that are designed to drive the values
Values Rituals Artifacts Stories Though Culture, as a concept, is too abstract to manage, you can manage culture by managing the expressions of Culture Routines that are repeated in the same ways over and over again. In organizations these includes meetings and other events as well as standard operating procedures (mechanisms)
Values Rituals Artifacts Stories Though Culture, as a concept, is too abstract to manage, you can manage culture by managing the expressions of Culture Physical manifestations of the values or Rituals. In an org these could be standard documents, trophies, interior design, dress codes, etc.
Values Rituals Artifacts Stories Though Culture, as a concept, is too abstract to manage, you can manage culture by managing the expressions of Culture Histories, Legends and Myths that are told and retold over and over again in roughly the same way, especially as part of new joiner onboarding
Values Artifacts Rituals Stories
Values Artifacts Rituals Stories EXAMPLE At Amazon, we have our SKO every year in Las Vegas
Values Artifacts Rituals Stories EXAMPLE In the early years, Jeff Bezos banned PPT in meetings, replacing them with narratives
Values Artifacts Rituals Stories EXAMPLE We have AWS ProServe T-Shirts that we wear to events
Values Artifacts Rituals Stories EXAMPLE Amazon has 14 Leadership Principles
Values Artifacts Rituals Stories Sometimes Cultural Expressions fall in the overlapping zones EXAMPLE At Amazon, we have our SKO every year in Las Vegas where we give out Leadership Principle Awards
Values Artifacts Rituals Stories Rule of Thumb The bigger the intersection, the more powerful the culture
How did Amazon arrive at our culture?
Policy Principlevs.
Customer Obsession Ownership Invent and Simplify Are Right, A Lot Learn and Be Curious Hire and Develop the Best Insist on the Highest Standards Think Big Bias for Action Frugality Earn Trust Dive Deep Have Backbone; Disagree & Commit Deliver Results …unless you know better ones
The LPs don’t tell you what to do. They help refine your thinking.
The LPs have layers (like ogres)
Customer Obsession Customer Responsiveness Customer Challenging Customer Think Big
#DadJoke The LPs embrace paradox
The LPs have anti patterns
The LPs can combine into something yummy
The LPs permeate absolutely everything
BIAS FOR ACTION
1 | 1 IDENTIFY ERADICATE PER WEEK PER MONTH REBIRTH REQUIRES DEATH
Eric Tachibana erictach@amazon.com

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E3: Amazon’s Approach to Culture Change, Wen Huang, Eric Tachibana