2. Problem Hypothesis
• Students face a lot of problems and hassle in
admission process for applying to degree
programs in universities in Pakistan
• University management has to go through the
hectic process of labor intensive manual entry
and logging of the admissions

3. Solution Hypothesis
• A unified and online interface should be there
for the students and the universities to
connect together in facilitating the admission
process
• Students and universities are willing to pay a
service fee for an appropriate online portal

4. Supporting Assumptions
• Majority of the students don’t have a clear
picture as to where they should apply and which
programs/universities suit their profile
• Most of the students will be comfortable in going
online and applying for their future studies
through a unified interface
• For the pilot phase, we will bring on at least 5-10
universities on board to whom we will provide
the admission facilities

5. Supporting Assumptions
• Students and universities are willing to pay a
service fee for using our portal
• Initially, we will keep a heavily subsidized fee
for the students and universities just to
promote the portal and create a brand name

6. Riskiest Assumption
• Consortium of universities will be able to rely
on us for providing them with the eligible
candidates and pay for using such a service
• Students will trust us with their information
that we will actually carry out the admission
process for them and apply on their behalf

7. MVP
• An interface that connects the students and the
universities together accessible online at the time
of admission process
• Necessary information of students is collected
and stored in a database through which it can be
for available for the universities
• Flexible payment mechanism; online payment
mode as well as bank payment

9. Tests for idea validation
• Student Survey
– Online survey
– One on one interviews
• University Survey
– One on one interviews
– One LOI signed
• Landing Page
– 50 responses within a few hours (ready to use the
service)
– 30 willing to pay for using the service

10. Students’ Surveys
• Survey conducted on Google Docs
– 15 respondents
– 11 Willing to use the service and pay for it
– 2 will be using the service but Maybe pay for it
– 2 using the service but not paying for it
• Face to face interviews
– 8 respondents
– All willing to use and pay for the service

12. Universities’ Survey
• Three universities interviewed
• Two ready to use and pay for our service
• One was ready to use and pay for the service
provided we were credible enough
• We have one Letter Of Intent signed by a
university

13. Landing Page
• 50 potential customers signed up on our
landing page within the first few hours
• 30 respondents clicked on “Pay Now” button

14. Conclusion
• Our idea has been validated in multiple ways and
we have concluded that our idea is workable
• Students as well as universities are on board and
are willing to avail this service
• We are going to launch the pilot phase by the
second quarter of the 2012 and take it from there