1.
Chatbots – What, Why and How?
AIWTB
Sep 2016

2.
Personal Intro
(now Upwork)

3.
Agenda
• What is a chat bot?
• Why is everyone talking about bots?
• How do you build a chat bot?
• Demo

4.
Once-in-a-decade paradigm shift
4
80s 90s 00s 10s

5.
Everyone uses messaging!
Big 4 social networks
• Twitter
• Facebook
• LinkedIn
• Instagram
Big 4 messaging apps
• WeChat
• Viber
• WhatsApp
• FB Messenger
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6.
What’s unique about bots?
• No download! (server side software)
• Easier to build, upgrade and maintain
• In messaging app
• Popular platform
• Conversational interface
• Natural interactions
• Private conversation threads
• Maintains context

7.
Apps vs Bots
• App fatigue - Users don’t like downloads
• User acquisition costs are high
• Only short-tail apps popular
• Context is retained
• High cost of
• development
• upgrade
• marketing
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8.
Enormous potential for NLP + AI
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• Extract meaning out of the user
statements (Entity and Intent)
• Search and pull out content based on
the query (Semantic Search)
• Context and personalization
(Recommend based on history)

9.
Scope & Context
• Scope
• Limit the scope of the bot where possible
• Intelligence is evaluated wrt scope
• Least user effort to accomplishing the task
• Maintain user context
• Auth is implied and instant
• History is right there
• Personalization: “Usual”
• Context: “Why did it happen?”
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10.
Bot-to-bot communication
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• Bot development (plug-and-play)
• Bot interactions (e.g. ecommerce)
• Bots are the new APIs

11.
Every brand & every business is building a bot strategy
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12.
Building bots?
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13.
© Copyright Gupshup 2016
Huge space emerging for critical enabling technologies
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Payment / Ads / NLPHorizontal Services
Bots
Bot-to-bot communication
Search & Discovery
Infrastructure
X-platform APIs
Messaging Channels
Users
Web analogs
Paypal / Ad Networks
n/a
Google
AWS
http / html
Browser
Standards / Specs
For humans For bots
Dev /
QA
Hosting Monitor Analytics
X-platform / Smart
Channel-specificChannel APIs
E-commerce, content, enterprise, vertical-specific

14.
© Copyright Gupshup 2016
14
Payment / Ads / NLPHorizontal Services
Bots
Bot-to-bot communication
Search & Discovery
Infrastructure
X-platform APIs
Messaging Channels
Users
Web analogs
Paypal / Ad Networks
n/a
Google
AWS
http / html
Browser
Standards / Specs
For humans For bots
Dev /
QA
Hosting Monitor Analytics
X-platform / Smart
Channel-specificChannel APIs
Ecommerce, content, enterprise, vertical-specific
Horizon 3
Horizon 2
Current features
Gupshup offers tools for bot building

15.
© Copyright Gupshup 2016
Gupshup offers tools for the entire bot lifecycle
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16.
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DEMO