Kansas Society of Clinical Oncology on Social Media
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Slides from my presentation in Wichita Kansas on October 29, 2015
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Kansas Society of Clinical Oncology on Social Media
- 1. Using Social Media to Improve the Patient Experience Lee Aase (@LeeAase) Center for Social Media, Mayo Clinic KaSCO Fall Membership Conference • October 29, 2015
- 2. Disclosures • I do not intend to discuss an off-label use of a product during this activity • I have not had any relevant financial relations during the past 12 months to disclose • I am a full-time salaried employee of Mayo Clinic and will say nice things about my employer
- 3. Agenda • Describe the role of social networking in the development of Mayo Clinic • Demonstrate continuity of online social media tools with more established means of communication • Illustrate practice development and patient experience benefits of applying social and digital tools • Build confidence in your ability to safely and effectively deploy social tools in your practice
- 5. One More Reason You Can Do This…
- 7. Social Networking in the Origins and Development of Mayo Clinic
- 13. Inventing the Group Practice of Medicine and the Unified Medical Record
- 14. Mayo Clinic Today • Over 1.3 million patients come to Mayo Clinic from every U.S. state and about 150 countries every year • More than 20 percent travel more than 500 miles • 4,200 Physicians/Scientists among 60,000 employees • $900 million Research & Education budget • Over 127,000 participants in Mayo Continuous Professional Development courses • Campuses in Rochester, Minn., Jacksonville, Fla. and Phoenix-Scottsdale, Ariz.
- 16. U.S. News Best Hospitals Metro Populations
- 17. Answering a Burning Question…
- 18. Mayo Clinic’s First Social Networkers
- 19. Austria Denmark Ireland Scotland Australia England Italy Sweden Argentina Fiji Mexico Switzerland Belgium Finland New Zealand Uruguay Canada France Norway Chile Germany Peru Cuba Holland Russia Countries Dr. Will Mayo Visited
- 20. Information Sources Influencing Preference for Mayo Clinic (2010)
- 21. Social Networking is part of the Mayo Clinic DNA and is fundamental to health care
- 23. … to “New” Media (Podcasting)
- 26. Accelerated Adoption of Free Platforms and Low-Cost Tools • 2007 - Facebook • 2008 • YouTube • Flip Cameras • Twitter • Blogs • 2009 • Sharing Mayo Clinic • Yammer
- 27. Telling the Patient Experience Story
- 29. Improving the Patient Experience
- 32. Unique Myelofibrosis Cases MCF MCA
- 44. UT Split Repair Procedures
- 46. Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media (#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere. • Make resources developed for Mayo Clinic staff available to peers via Social Media Health Network.
- 47. A Catalyst for Social Media
- 48. • Membership group associated with #MCCSM • For those who want to use social media to promote health, fight disease and improve health care • Basic membership is free, with Premium options for individuals and organizations Social Media Health Network (SMHN)
- 49. Social Media Health Network
- 51. THE Book on Social Media in Healthcare • Essays from 30 thought leaders • The “Why?” of social media in health care • Available on Amazon and discount bulk orders on CreateSpace (with offer code Z4L7DBSN) • Free PDF, Kindle versions for Basic Members
- 52. • Monthly Webinars (and archives) • Member Discussion forums • Online Learning Modules • Resources and Templates • Discounts on In-Person Events SMHN Premium Member Benefits
- 60. Private Patient Education Sites
- 61. Periscope Q&A
- 62. • One-day crash course • Intro to tools and hands-on experience • Strategic framework for application Social Media Residency
- 63. • More than the absence of faux pas • Moral responsibility for constructive engagement • Understanding tools • Thinking strategically about application • Policies/Guidelines, Training necessary Social Media and Professionalism
- 66. Five Tweetable Truths • Social Media make word-of-mouth spread farther and faster by eliminating inertia and friction • You’re being represented on social media whether you like it or not; your only choice is whether to join the conversation • Creating a great patient experience is the best way to have positive social media buzz • Your employees create the patient experience every day; social tools extend their reach beyond face-to-face • Social media isn’t a marketing campaign; it’s a way of life
- 67. For Further Interaction: • Google Lee Aase or #MCCSM • @LeeAase on Twitter • socialmedia.mayoclinic.org • socialmediacenter@mayo.edu