Slides from the presentation Farris Timimi, M.D. and I did at the beginning of the 2017 #MCSMN Annual Conference at Mayo Clinic in Scottsdale, Ariz.

1. Welcome and #MCSMN Update
#MCSMN Annual Conference • December 10, 2017
Lee Aase, Director, Mayo Clinic Social Media Network • @LeeAase
Farris Timimi, M.D, #MCSMN Medical Director • @FarrisTimimi

2. Previous six years in Rochester, so we wanted to begin
rotating among Mayo Clinic campuses
Why our 2017 Conference is in Scottsdale
Rochester Forecast Scottsdale Forecast

5. Longest-Traveling New Members
• Olga Schibli - Switzerland
• Rodolfo Pagcatipunan, Jr. - Philippines

6. Shigeo Uehara - Japan

7. Dr. David Grayson, New Zealand

11. External Advisory Board (EAB Members)

12. EAB Members Serving as Expert Consultants
• Vicki Bencken
• David Harlow
• Janet Kennedy
• Ahava Leibtag
• Cynthia Floyd Manley

13. 2017 Mayo Clinic Social Media Highlights

14. 1. Maximizing General-Purpose Platforms

18. 2. Enhancing/Extending Owned Platform

21. Uniques Views
Mayo Clinic Connect Unique Visitors, Page Views

34. Mayo Clinic
Connect
Badges

35. Mayo Clinic
Champions
Badges

39. Opportunities for You
1. Join Mayo Clinic Connect and Become a Champion
2. Try the Champions Newsfeed functionality
3. Watch for MCSMN Badges in your profile (coming soon!)
4. Consider applying our community platform for your
initiatives

40. 3. Social Media Governance

41. Rationalizing Specialty Social Media Accounts
1. Pre-2017: Established social media management system
(Sprinklr) for all Mayo-branded accounts. Paid for two
seat licenses per account.
2. 2018: Advocates responsible for seat-license costs
• Several inactive accounts closed
• Significant budget savings
• Established sustainable model

42. 4. Nursing Collaboration

44. 5. Celebrating a Milestone

46. Recognizing a Long-Term
Contributor, Colleague and Friend

52. Congratulations to our newest #MCSMN Platinum Fellow:
Cynthia Floyd Manley (@CynthiaManley)

53. Enjoy the Conference!