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Social Media Reputation Management Resources

Social media participation is one of the best tools for online reputation management for physicians and other professionals. These slides are from a presentation I did with Dr. Farris Timimi for an audience of physicians at Mayo Clinic on June 21, 2018.

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Social Media Reputation Management Resources

  1. 1. ©2016 MFMER | 3507910- Social Media Reputation Management Resources Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
  2. 2. 2 Mayo Clinic has developed Social Media Resources for Safe, Effective Engagement Social Networking is part of Mayo Clinic’s organizational DNA
  3. 3. 3 The Mayo Clinic Social Media Network • The Mayo Clinic Social Media Network (#MCSMN) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere. • Makes resources developed for Mayo Clinic staff available to peers, and generates revenue to support mission.
  4. 4. 4 #MCSMN: A Catalyst for Health Care Social Media • Guidelines • Best Practices • Platforms • Training • Consultation
  5. 5. 5 Go to socialmedia.mayoclinic.org/register to join!
  6. 6. Key Site Sections
  7. 7. 7 Mayo Clinic Resources and Guidelines
  8. 8. Recapping Reputation Recommendations 1. Claim and Complete Doximity Profile 2. Create Twitter Account 3. Create LinkedIn Profile 4. Record and Upload YouTube Video*
  9. 9. Implementing Reputation Recommendations “How-to” blog post from Dr. Timimi on claiming and completing your Doximity profile
  10. 10. 10 Social for Healthcare Certificate from Mayo Clinic and Hootsuite 3.5 AMA PRA Category 1 CreditsTM Available
  11. 11. Maximizing Effect of Social Strategies • Problem(s): • Inactive accounts have minimal reputational benefit (and could be negative) • Keeping accounts active takes time and effort • Solution: Find or develop trusted sources of content to feed into your accounts
  12. 12. Mayo Clinic Champions Newsfeed: • A trustworthy source for your social media accounts available on Mayo Clinic Social Media Network and Mayo Clinic Connect • Gathers content from Mayo Clinic News Network, Sharing Mayo Clinic, In the Loop, Mayo Clinic Social Media Network in one place for easy sharing
  13. 13. Other Content Options • Anything on official Mayo Clinic Accounts (Facebook, Twitter, YouTube, Instagram, etc.) is fair game to share • Trusted sources you may identify • Specialty journal articles • Colleagues (internal or external)
  14. 14. Mayo Clinic Connect: Community Conversations…
  15. 15. Expert Content Opportunities
  16. 16. Contact us to discuss: • Farris Timimi, M.D. (@FarrisTimimi), Medical Director • Lee Aase (@LeeAase), Director • socialmediacenter@mayo.edu