Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Social Media with a Star Trek Flair

1 373 vues

Publié le

I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....

Publié dans : Business, Technologie
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Social Media with a Star Trek Flair

  1. 1. Universal Translator: Deciphering Social Media’s Impending Impacts Lee Aase (@LeeAase) Manager, Syndication and Social Media Mayo Clinic #MnDOT Stardate -312582.53424657526
  2. 2. Intergalactic Metaphor Mixer
  3. 3. Impacts?
  4. 4. Opportunities!
  5. 5. Agenda: Demonstrate that social media tools are... • Immensely powerful • Consistent with state government values (or should be) • Free (or ridiculously inexpensive) • and...
  6. 6. Six Magic Words and Four Reasons Why They’re True for You
  7. 7. “I’ll bet I could do that!”
  8. 8. About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 − Media relations consultant − Manager since 2004 − Media Relations/Research Comm − Syndication and Social Media
  9. 9. Keeping you from being this guy
  10. 10. Parsing Romulan Dialects Blogs RSS Podcasts Social Networks Skype YouTube Wikis Twitter Slideshare uStream
  11. 11. Intro to Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • You read them all the time without even knowing it
  12. 12. RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • Truly opt-in “email” • RSS “baked in” to IE 7, Safari • Google Reader a free Web option
  13. 13. Podcasts • TiVo for Audio (and now video) • Don’t need an iPod to use • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac • Create your own FREE podcast (listed in iTunes) through SMUG
  14. 14. Social Networking Sites
  15. 15. Wikis • Collaborative editing tools • Wikipedia the most famous • 2.9 million articles in English • Definitive stories quickly on − 35W Bridge Collapse − Virginia Tech shooting
  16. 16. YouTube • World’s second largest search engine • Google bought for $1.65 Billion • “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org
  17. 17. A Story from Twitter
  18. 18. Ensuing Conversation
  19. 19. Slideshare.net and uStream.tv
  20. 20. Thesis #1: Air was the original social medium
  21. 21. Mayo Clinic and Word of Mouth • 91 percent of patients surveyed say they have said “good things” to an average of 40 people after a Mayo visit • 85 percent say they recommended Mayo to a friend − Advised an average of 16 to come − 5 actually came
  22. 22. Sources of Information Influencing Preference for Mayo Clinic Word of mouth 84 Stories in the media 57 MD recommendation 44 Advertising 27 Internet/Websites 26 Personal experience 24 Mailings to home 18 0 20 40 60 80 100
  23. 23. #2: Electronic tools merely facilitate broader, more efficient transmission by overcoming inertia and friction
  24. 24. #4: Social media are the third millennium’s defining communications trend
  25. 25. #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity.
  26. 26. What else do patients know about you?  Copyright 2009, Health Grades, Inc. All Rights Reserved.
  27. 27. #9: Mass media will remain powerful levers that move -- and are moved by -- social media buzz.
  28. 28. USA Today Nov 12, 2009 3031031-7
  29. 29. #10: Social media strategies can’t compensate for an inferior offering or bad service
  30. 30. United Breaks Guitars Breaks United
  31. 31. The Octogenarian Idol Story • Alerted to interesting video of elderly couple playing piano in Gonda atrium • Video shot by another patient and uploaded to YouTube by her daughter • Video had been seen 1,005 times in six preceding months since upload • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09
  32. 32. The next day...
  33. 33. Six days later...
  34. 34. April 22
  35. 35. Sunday, May 3
  36. 36. May 4
  37. 37. Cinco de Mayo
  38. 38. May 10
  39. 39. May 11
  40. 40. May 12
  41. 41. May 15
  42. 42. Early Morning May 26
  43. 43. May 26, 2009: Live in Studio Good Morning America
  44. 44. Results to Date • More than 7 million views on YouTube • >1.4 million views on Sharing Mayo Clinic • From 200 views/month to 5,000 views/hour
  45. 45. #17: Social media are free in any ordinary sense of the word (or at least ridiculously inexpensive)
  46. 46. Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
  47. 47. In the European Union, based on current exchange rates: €0,00
  48. 48. MSRP for a Standard Definition Flip Video Camera $149.99 HD available for an additional $50
  49. 49. What’s wrong with this picture?
  50. 50. podcasts.mayoclinic.org
  51. 51. newsblog.mayoclinic.org
  52. 52. sharing.mayoclinic.org
  53. 53. Yearly Cost for a Customized Blog $75.00
  54. 54. Cost for Your Global TV Station and Publishing Platform $300.00
  55. 55. Answers to Objections • “But what about the cost in staff time to maintain all of these social media platforms? They’re not really that cheap!” − AT&T free phone service in 1970 − Pitney Bowes free fax machines and supplies in 1990 − YouTube, Facebook and Twitter free in 2010
  56. 56. A Step Beyond 7 Habits
  57. 57. “8th Habit” Opportunity I can go to any group, and I do it all the time, all over the world, and I ask a simple question: “How many honestly believe that the vast majority of the workforce in your organizations possess more talent, more intelligence, more capability, more creativity, more resourcefulness than their present jobs require or even allow them to use?” Literally, almost everyone raises their hands…. Think of the loss of what we could call “voice,” of people’s intelligence, capability, creativity. And yet I can ask the next question: … “How many feel pressured to produce more for less?” and you know what, the same amount of hands go up. Now just put those two questions together: Here there’s this enormous capability and talent and intelligence, and also this great pressure to produce more for less, and they’re not able to even use it. -- Stephen Covey
  58. 58. Stephen Covey’s “8th Habit” Going beyond effectiveness to greatness “Find your voice and inspire others to find theirs”
  59. 59. #18: As I approaches zero, ROI approaches infinity
  60. 60. #20: Social media enable authentic communication if you don’t purposefully complicate things
  61. 61. Key Tool: Flip Video Camera* • Affordable • Recording interviews (with tripod) improves existing processes • Authenticity without writer’s cramp • Provides potential blog resources − Audio of full interview − Video excerpts • Limited group of video editors to ease adoption, ensure quality
  62. 62. The most harmful TV show in U.S History? • Married with Children? • Baywatch? • The Survivor series? • The A-Team?
  63. 63. “Kids will take a chance. If they don’t know, they’ll have a go.” -- Sir Ken Robinson, TED 2006
  64. 64. #29: Your kids aren’t smarter than you are. They’re just not afraid to look dumb.
  65. 65. #31: Unforeseen implications of social media are more likely positive than negative
  66. 66. #33: Social media will decrease diffusion time for research and innovations
  67. 67. Thesis 9 and 33 Combined!
  68. 68. Last Friday 3031031-9
  69. 69. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10
  70. 70. #34: Challenges of introducing social media in your work are not unique
  71. 71. Businesses Already Revolutionized • Music - iTunes vs. Tower Records • Classified Advertising - eBay, Craigslist • Bookstores • Movie rentals - Local, Blockbuster, Netflix • All mass media • Video cameras • See The Innovator’s Dilemma; TI Solution and TI Prescription - Clayton Christensen
  72. 72. A few ideas for HR applications • Employee onboarding • Social networking groups for new employees to reduce turnover • Open enrollment blog to answer health plan questions • Culture blog like Sharing Mayo Clinic
  73. 73. Possible Internal Applications • Intranet as blog enabling comments, voting • Collaboration platforms • Wikis for collaborative document creation • Knowledge management/discovery • Saving time, improving service, reducing costs
  74. 74. Reviewing Today’s Main Ideas • In the workforce of the future, everyone will be connected to the Net 24/7 • Your shields are worthless, so try transparency • No such thing as a “no-win” scenario

×