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Twitter:
Social Media’s Gateway Drug
Lee Aase
Chancellor, Social Media University, Global (SMUG)
March 6, 2014
Today’s Presentation is brought to you
by the number

1.9 x

10
10
Basic Social Media “Food Groups”
Agenda

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The Origins of Twitter
The Bad and The Ugly
The Good
Creating Your Account
Practical ways to use Tw...
Twitter’s Origins
The Bad
and
the Ugly
Fun with the SEC
Crowdsourcing #Fail
Perils of Multiple Accounts
Tasteless Hashtag Spamming
Job-Killing Tweets
Mischief Making
Genuine Hacking
Genuine Cluelessness
@ instead of D
Rep. Weiner and the Speed of Twitter

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“Problematic” tweet - May 27, 2011
June 1 - claimed account had been hacked...
What’s the Real Risk of the Bad and the Ugly?

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400 million tweets are sent every day
Twitter has 500 million us...
Categories of the Bad and Ugly

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Mistakenly tweeting
from wrong account

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Lack of awareness of
news developments

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P...
Major Life Lessons in Twitter

Pause before
Posting
Major Life Lessons in Twitter

Social Media raise
the cost of bad
behavior
The Good
Marketing Genius
Case Study: Listening and Connecting
Connecting with Fans
Deals from Dell
IRL Meetings
Me: Are you based in Baltimore?

Me: I’m going to be there Tuesday for this conference. (asae.center.or/
hcc)...
Journalist Interactions

Me: Not sure when I’m next in TC...will check when I get back home later tonight

Me: As per my c...
Making Ads Engaging
Becoming a “Go-To” Resource
Categories of the Good

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Listening

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Qualitative research on
a quantitative scale

Adding engagement to
other commun...
SMUG Thesis #31:

Unforeseen implications
of social media are more
likely positive than
negative
Creating and Configuring
Your Twitter Account
Edit Your Profile
Change Header
Update Website and Bio
Bio and Disclaimer
Text Messaging or Apps
Manage Notifications
Don’t Protect Tweets
Searching for Tweeps
Popular Accounts
Interacting in Twitter
John’s First Tweet
My Retweet
My Reply
Leading Text in Replies
Direct Messages (Or Not)
Safer Direct Messaging
Mobile Notifications
Twitter Distinctives
and Additional Lingo
Twitter vs. Facebook

• Facebook is primarily for strengthening

existing connections (or reconnecting) with
your friends....
Twitter vs. Blogs

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Twitter is a micro-blogging platform.
Limited length reduces writer’s/artist’s block
Blogs provi...
5 Reasons Twitter is better than email

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“Brevity is the soul of wit” - and of Twitter

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Blocking or unfollowing...
What can you say in 140 characters?

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Have u seen how ppl txt? U can pack lots in via
abbrev

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URL shorteners let you ...
URL Shortening Example

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This: http://socialmedia.mayoclinic.org/
2011/06/27/tweetcamp-vi-on-wednesday/
becomes

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This...
#Hashtags

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Prospecting tool:
panning for relevant
nuggets in the 400
million-tweet stream

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Enable easy gathering
aro...
Finding “Tweeps”

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Search for terms that interest you on Twitter

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See who is saying interesting things
Follow t...
Building “Tweet Cred”

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Consider following those who follow you. Following does
not mean endorsement

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Don’t “Protec...
Other Sites/Tools to Explore

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Tweetchat.com
Tweetdeck
Apps for smart phone or tablet
Your First Twitter Chat

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Be sure to include #SMUG in all tweets

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Compose a tweet introducing yourself
Tweet your...
Resources for Further Learning
Next session is April 29
Social Networking: From
Facebook to LinkedIn and
Beyond
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
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IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
IRL Meetings Me: Are you
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IRL Meetings
Me: Are you based in Baltimore?

Me: I’m going to be there Tuesday for this conference. (asae.center.or/
hcc) on a panel RU available late pm?

Me: I’m flying out Tues at 6:45 p.m. Any avail in the later
afternoon? I think my panel is done about 2:30

Publié dans : Médias sociaux, Formation

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