3. • In the Share Economy individuals and the
Community fill the gap between demand and
supply
• We are moving from a world organised around
ownership, to one organised around access to
assets.
• From conspicuous consumption to collaborative
consumption
• It’s everywhere!
4.
5. In any revolution there are laggards (those who fall behind)
1000’s of famous brands have failed
over the past few years
• Borders
• Kodak
• HMV Group
• Saab
• Atari
• 350 US Banks
• Most US airlines
6. Tasks:
In relation to the role and importance of marketing, explain why Borders and Kodak
failed. (6)
7.
8.
9. Task:
Determine how a business can remain successful in a rapidly changing world. (5)