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LEELA SANGPANG RAI
11th June 2016
INTRODUCTION TO TOURISM PRODUCT
SOME DEFINITIONS OF TOURISM
FEATURES OF TOURISM PRODUCTS
Tourism product is a group of components
or elements brought together in a 'bundle'
to satisfy the consumer's need. It is
anything that can be offered for attraction,
acquisition or consumption. It includes
physical objects, services, personalities,
places, organizations and ideas.
Tourism Products are those products
which can be sold in tourism market. It can
be anything which provides satisfaction
during the course of visit of the particular
According to Kotler(1984),product is "anything
that can be offered to a market for attention,
acquisition, use, or consumption that might
satisfy a want or need. It includes physical
objects, services, persons, places, organization,
Core Benefits(main benefit)
Genre Benefit(with CB service provided)
ExpectedProduct(imagine /expectation of
Augmented product(extra/benefit than
Potential Product(what can we offer in future)
MEDLIK & MIDDLETON
Medlik and Middleton (1973)defines ‘’ the tourism product
consists of a variety of elements which is a package that
is not integral to each other and meet the needs of
tourists from leaving his residence to the place of
destination and back again to the place of origin’’.
Physical Plan(Nature is Basic/can be modified)/Artificial
Service(works by trust)
Freedom of choice(there is always a choice)
Involvement(you need to be participant to experience)
FEATURES OF TOURISM PRODUCT
User’s presence is essential(cannot sell without
Combination of different products
Combination of tangible & intangible products(airlines
Risk product/Seasonal based products(High peak/Off
Uneven demand & supply(no exact prediction/tourist
Product standard depends on staffs(same product)
CONCLUSION Tourism product is not a basic need and is based on
Different products are accumulated to give services.
Tourism product is the total experience of the visitors.
It is experience of place ( Location and people) at a
A tourism product is an object that attracts tourists.
Tourism product is the sum of the physical &
experience got by tourist during their travelling to the
Mix of attraction,accessibility,amenities,accomodation