2. TABLE OF CONTENTS
PAGE 3: Retail Work Samples
PAGE 8: Healthcare Work Samples
PAGE 14: Contact Information
3. “My passion is leveraging SOCIAL LISTENING to connect brands to their key audiences online with targeted content that generates revenue.”
Seven years of experience creating digital content for websites and social media in several verticals including:
Fashion
Food and Beverage
Sports
Health
Travel
Publishing
Entertainment
Beauty
5. Company: FTD Flowers
Project: Community Manager for Mother’s Day “Color Your Day” web campaign. Offered 20% off coupon as an incentive for visitors who clicked through to promo on website leading up to Mother’s Day.
Result: Increased company website visits by 31% during campaign and Facebook engagement increased by 26%.
6. Company: FTD Flowers
Project: As community manager, I resolved more than 400 difficult customer service issues via Twitter, Facebook, YouTube and email during Mother’s Day campaign.
Result: Increased positive brand sentiment online by nearly 10% through timely, branded responses.
7. Company: lia sophia jewelry
Project: Created company’s first social media calendar for new jewelry line. Developed first outreach strategy identifying key industry influencers and creating content with influencers in an effort to increase brand loyalty.
Result: Increased consumer engagement by 55% on Facebook and 21% on Twitter year over year, resulting in 5% increased sales on website.
9. Company: Crohn’s & Colitis Foundation of America
Project: Singlehandedly conceptualized and executed national social campaign for re-introducing award- winning public service announcement “Escape the Stall” and re-titled it “Someone You Know” in an effort to counteract negative sentiments. My idea of leveraging an “#IBDselfie” created user-generated photo content and brand awareness on Facebook, Twitter and Instagram while raising awareness for these little-known medical conditions.
Result: Increased new followers by 10% on Facebook and 6% on Twitter, and increased brand awareness of Instagram in the first month with an average of 13% percent engagement on these posts.
10. Company: Crohn’s & Colitis Foundation of America
Project: Oversaw creation of the content on the website for the social media campaign “Someone You Know,” www.ccfa.org/someoneyouknow.
Result: An increase of 15% page views on website, www.ccfa.org. Increased conversions to donation page by 8% in the first month.
11. Accomplishment (s): Times Square placement of “Someone You Know” campaign and quoted on Yahoo Health on the connection between healthcare and digital media.
12. Company: Crohn’s & Colitis Foundation of America
Project: Oversaw creation of video and web campaign introducing new genetic research findings for patient population.
Result: Video became one of the highest ranked views on YouTube channel with more than 15,000 views.
13. Company: Crohn’s & Colitis Foundation of America
Project: Created visual content, namely infographics, for social media campaign introducing new genetic research findings for patient population.
Result: First genetic infographic had the most organic reach on Facebook, Google+, and LinkedIn in company history.
*All percentages have been rounded up
14. LEARN MORE ABOUT MY PROFESSIONAL EXPERIENCE
CONTACT ME:
Email: lenora.houseworth@gmail.com
Phone: 708-280-6527
Twitter and Instagram: @LenoraTheScribe
