Creative Review: Snap, Crackle, Pop-Top 20 slogan of all time

•

2 j'aime•2,146 vues

Leo Burnett

Creative Review: Snap, Crackle, Pop-Top 20 slogan of all time

Contenu connexe

Plus de Leo Burnett

Eye On: Twitter’s Alternate Timeline

Leo Burnett

London Predictions 2016

Leo Burnett

4Q15 GPC, Indonesia

Leo Burnett

Holiday Shopping Hacks

Leo Burnett

Eye On: Facebook's Stories Have a Soundtrack

Leo Burnett

Eye On: Mobile Facebook Gets an Info-Lift

Leo Burnett

Pencil Shavings: 3Q15 GPC, Costa Rica

Leo Burnett

Howard and the Amazing Eye Exam

Leo Burnett

#LikeAGirl Unstoppable

Leo Burnett

Hi there. Welcome to the latest Frisk special! We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal. The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves – have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of ‘fourth credible option’. A subjective notion, of course. Free democratic elections are the ultimate expression of modern fairness – if you don’t put an X in the box, you don’t have the right to complain about whoever’s in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how ‘they’re all the same’ or ‘none of them are worth voting for’) – so will this general election be any different to those of recent-ish years? Have the televised leaders’ debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla. Flipping through these colourful pages you’ll find insight from all corners of Leo Burnett London – what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. There’s much to intrigue here. I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN. See you next month for more of this punchy wordism. Daniel Bevis Senior Knowledge Editor Leo Burnett London

Frisk May 2015: Election

Leo Burnett

Howdy. Welcome to the latest Frisk special. We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty. Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and those who gave up after about fifteen minutes... Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedger’s Admap piece, which you’ll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. We’ve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, we’ve picked the brains of the Planning department to get their own entertainingly disparate views on the subject. So, plenty there to stimulate the ol’ grey cells. I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN. See you next month for more of this thoughtsmithery. Daniel Bevis Senior Knowledge Editor Leo Burnett London

Frisk February 2015: Loyalty

Leo Burnett

Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations. Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentine’s Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. “As marketers, we’re always seeking to better understand how people think and behave in the real world,” said Nick Jones, EVP, retail practice lead, Arc Chicago. “The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.”

Hugs and Disses: Valentine's Day Insights from Arc

Leo Burnett

Frisk: Predictions 2015

Leo Burnett

Pencil Shavings: 4Q14 GPC, Beijing

Leo Burnett

The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information. - - PRESS RELEASE NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy. “The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.” Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment. About Humans Being Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information. About Leo Burnett  Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett. ###

The Sharing Economy: Where We Go From Here

Leo Burnett

Bring in da noise. In our latest Eye On (which spotlights the latest social trends, updates and launches), we take a deeper look at Twitter's newest feat: audio cards. Last week (in partnership with SoundCloud and iTunes), as an addition to their growing lineup of multimedia-enabled, interactive tweets, Twitter launched audio cards, which are able to be docked and listened to while users explore other parts of Twitter. Scroll through to learn more.

Twitter Introduces Audio Cards: What Brands Need to Know

Leo Burnett

What’s on the menu for this month's Frisk (Leo Burnett London’s snazzy trend report)? Broadcasting and Content. Broadcasting and Content has continuously evolved through the decades. Back in the day, you’ll probably remember a world of limited channels and passive media consumption. Today, manufacturers act as broadcasters and viewers have the power of shaping content- a multi-faceted, inclusive and dynamic approach- in the world of broadcasting and content. Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless. Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content. Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless. Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.

Frisk September 2014

Leo Burnett

Frisk is back! And this month, we present you with our Sponsorship special. Sponsorships have been at the forefront of public consciousness as of late, even more so than usual thanks to the World Cup. Our Arc sponsorship team has been rather busy with it all, so we thought the time was right to share some of their pearls with you; within this round-up you’ll find our insights into the evolving relationship between McDonald’s and The FA, gritty observations about ambush marketing, a look behind the scenes at the World Cup in Rio, our clever Brandtasy League, and various viewpoints from our egghead Planning department. Lots to enjoy there, then. So set aside a little time, mark out a segment of your diary as ‘really important meeting, do not disturb, seriously’ and have a flick through. Don’t worry, there are plenty of pictures in here too. Stops it being too much like hard work, eh?

Secrets to Successful Sponsorships

Leo Burnett

Lessons in Popularity by Frisk

Leo Burnett

Branding Magazine interviewed Leo Burnett’s Chief Strategy Officer Mick McCabe in the latest edition of The Branding Roundtable. The Branding Roundtable is a monthly, free, downloadable eBook that features interviews with industry experts, an effort to explore branding topics in greater depth. Each month, experts are asked about a different subject, and July’s topic is Purpose-Driven Branding. Read McCabe’s interview for his insights and opinions about the state of purpose in branding.

Branding Roundtable No. 2 – Purpose-Driven Branding

Leo Burnett

Plus de Leo Burnett (20)

Eye On: Twitter’s Alternate Timeline

London Predictions 2016

4Q15 GPC, Indonesia

Holiday Shopping Hacks

Eye On: Facebook's Stories Have a Soundtrack

Eye On: Mobile Facebook Gets an Info-Lift

Pencil Shavings: 3Q15 GPC, Costa Rica

Howard and the Amazing Eye Exam

#LikeAGirl Unstoppable

Frisk May 2015: Election

Frisk February 2015: Loyalty

Hugs and Disses: Valentine's Day Insights from Arc

Frisk: Predictions 2015

Pencil Shavings: 4Q14 GPC, Beijing

The Sharing Economy: Where We Go From Here

Twitter Introduces Audio Cards: What Brands Need to Know

Frisk September 2014

Secrets to Successful Sponsorships

Lessons in Popularity by Frisk

Branding Roundtable No. 2 – Purpose-Driven Branding

Creative Review: Snap, Crackle, Pop-Top 20 slogan of all time

Recommandé

Recommandé

Contenu connexe

Plus de Leo Burnett

Plus de Leo Burnett (20)