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Cadburys revised marketing campaign
- 1. Proposed Marketing Campaign By L.C.M Media Solutions
- 2. About L.C.M Marketing Solutions We have over 50 employees in different marketing departments Largest marketing firm in Tasmania Located in the Hobart central business district Can fine tune and tailor an integrated marketing mix for your company
- 3. ‘Bring On The Joy’
- 4. Two biggest problems we found in your ‘Bring On The Joy’ campaign A failed $7 million dollar Cadburys Social Media Campaign launched via social media channel Facebook Contributing to the obesity epidemic in Australia
- 5. New direction taken on target market Young adults through to a more mature consumer’s, ages from 14-40 years old The target market should include both females and males The target markets incomes should be both high and low, the new campaign will therefore not exclude any socio-economic groups The new consumers base will live in urban, suburban and regional areas of Australia.
- 6. By changing the target market slightly we can Limit our interaction with children via digital campaigns In doing so this could help tackle Australia’s obesity epidemic Cadbury’s could save money and be more productive by directing the money not spent on digital marketing campaigns on other marketing tools.
- 7. The four proposed marketing tools to be used under a new ‘Bring On the Joy’ Campaign Continued use of sponsorship marketing Advertising, via mass marketing methods Introduce Point-of-purchase communications as a tool Finally consider Personal selling
- 8. On behalf of L.C.M Marketing Solutions we thank your for your time today. If you have any questions or queries please don’t hesitate to contact me directly via phone or email. Phone number: 0400124543 Email: Leonard.Mellefont@gmail.com