Atelier roomn 10/03/2016 La confiance devient un élément central dans la relation entre les clients et les marques, notamment pour tout ce qui concerne la fidélisation. Quelles sont les contraintes et les solutions pour élaborer un écosystème d'identité numérique évolutif, flexible et sécurisé ?

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L’identité numérique : un atout
incontournable pour construire
une relation client
Leonard Moustacchis – 10 Mars 2016 – roomn
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ForgeRock is the leading provider
of an Identity Platform helping
customers during their journey into
digital transformation

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Digital Identity
3

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Digital Identity
4
If I could embed a locator chip in my child right now,
I know I would do that. Some people call that Big Brother;
I call it being a father.
- Scott McNealy
“
”

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User Identity

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Iden%ty—The New Perimeter! Users are
accessing their applica/ons and data from
anywhere, any /me, with a myriad of devices
which creates the need for that extra
"iden/ty layer”
– Oppenheimer, RSA Conference Takeaways 2015

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Life Insurance
Identity Attributes
Home Insurance
Identity Attributes
Auto Insurance
Identity Attributes
Boat Insurance
Identity Attributes
Daniel’s identity
data lives across
many BUs within
an organization
Flood Insurance
Identity Attributes
Earthquake Insurance
Identity Attributes
One Customer
Single Identity Profile FOR Customer Engagement

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Domain 1
Domain 2
Domain 3
Prospect
IdentityAttributes
Identity Fuels
CRM Intelligence
Identity Fuels Marketing & Sales
Enrich The Sales Funnel with Identity Data

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UserPhone
Tablet
Laptop
Home
Auto
Health
Smart City
Multi-Channel Engagement
Enable New Channels for Engagement

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Car Seat
Mirror
Temperature
Daniel’s Identity Preferences
The Cloud
Daniel’s Car
Personalized Car
Steering Wheel
Music
Personalization
Create Sticky Offerings that Foster Customer Loyalty

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Daniel
Mobile
Alarm
Car
Door
Oven
TV
Lights
KayoTaro
Evolving Relationships
Managing Constantly Changing Connections

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Reg Code: 63456
Register Me The Cloud
User
User Experience
Identity Drives Customer’s First Experience

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Come as you are !
• Social login
• Mobile login
• Adaptive login
• Adaptive Authorization
• Continuous security
• Smooth Self service

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View my Health Data
Edit my Health Data
Download my Health Data
dr.phil@hc.com
Share
The Cloud
Daniel’s Privacy Controls
Daniel’s Wearable
Privacy & Consent
Offer Privacy as a Differentiating Feature!

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Trust
15

16. © 2016 ForgeRock. All rights reserved. Whitehall IDM 2015 - 16
Building Consumer Trust: protecting personal data in the
consumer products industry, Deloitte University Press, 2014
80%of consumers are more likely to
purchases from consumer product
companies that they believe protect
their personal information
72%avoid purchasing brands from
consumer product companies that
they believe do not protect their
personal information

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Share
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The Digital
Transformation
The world is changing. We are moving from the
era of the Internet age into the participation age,
where everyone is on the Internet and everyone
is a publisher, an editor.
- Scott McNealy
“
”

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Businesses and governments need the
UMA standard to deliver Consent 2.0
successfully

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What does UMA do for me?
UMA extends authorization of share or don’t share and includes fine-grained
controls
UMA – Fine-Grained Controls UMA – Watch Controls

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Demo: https://www.youtube.com/watch?v=4nZ5DvCFp8U

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ForgeRock helps you deliver
customer consent and delegation
capabilities for successful
digital transformation in a
privacy-sensitive world

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