Social media has become an indispensable tool for companies leveraging it to generate sales, increase brand awareness and build communities around their brands.

1. SOCIAL
RECRUITING:
HOW TO GET STARTED
A Beginner’s Guide
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2. TABLE OF CONTENTS
INTRODUCTION 3
WHY SOCIAL RECRUITING?
4
PROFILES & SETUP 12
WHAT’S NEXT? 36
ABOUT BULLHORN REACH
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3. INTRODUCTION
Social media has become an indispensable tool
for companies leveraging it to generate sales,
increase brand awareness and build communities
around their brands.
It offers companies a way to connect and engage
with consumers, but that’s not all. Companies are
using social networks more and more to source
candidates for employment.
Today, staffing and corporate recruiters can leverage
social media to post jobs and recruit talent, but it’s
still new for a lot of organizations—which is why we’ve
created this e-book. This e-book will show you how to
set up your social media profiles and highlight some social
recruiting tips for finding the right talent for your business.
Let’s get started!
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4. WHY SOCIAL
RECRUITING?
2/3
of online adults
use social media sites
like Facebook, LinkedIn
and Twitter.
TM
Source: PEW Internet, November 2011
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5. 14.4 MILLION
people used social
media to find their last
job in 2011.
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Source: Career Enlightenment, August 2011
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6. The average user has
634
social ties in their overall
network ­ technology users
—
have even more.
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Source: PEW Internet, June 2011
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7. 88
%
“…
of employers rate employee referrals
as their No. 1 source of above-average candidates.”
DR. JOHN SULLIVAN
TALENT MANAGEMENT THOUGHT LEADER
PROFESSOR, SAN FRANCISCO STATE UNIVERSITY
“The key elements that social
media brings to recruitment is
targeted reach, engagement
opportunity, identification of
targets and keeping personal,
corporate and employer brand
in the shop window.”
BILL BOORMAN
FOUNDER OF #TRUEVENTS
RECRUITER TRAINER, KEYNOTE SPEAKER
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8. There are over
135 MILLION
members on LinkedIn.
…and more than
80
%
of them are decision makers.
TM
Source: LinkedIn, June 2011
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9. The average
FACEBOOK USER
accesses the
site from both
the PC and
mobile devices
is connected to
80
8
sends
friend requests
per month
pages,
spends an average
events and groups
23
has
of
minutes
on the site per visit
130
friends
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Source: Facebook, Social Media Today 2011
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10. There are over
100 MILLION
active users on Twitter
...typing in
1.6 BILLION
search queries per day.
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Source: Viral Media Solutions, August 2011
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11. are they
searching for
YOU?
your
voice?
your
your
company? brand?
your
jobs?
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12. PROFILES &
SETUP
The following three
chapters will show
you how to set up
your LinkedIn,
The first step to social recruiting is to set up
effective social media profiles. Having a strong
online reputation that highlights the best qualities
Twitter, and
Facebook profiles
of you as a recruiter and your business brand
and help you get
will help you attract and retain top talent. Each
started with social
network uses different elements of information
recruiting on these
that you supply in your social profile.
popular networks.
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13. LinkedIn
RECRUITING
Fill in your name and email to sign
up for a LinkedIn account (if you
haven’t already). Then follow the
next few steps to set up a complete
profile. If you already have a
LinkedIn profile, skip to page 15.
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14. LinkedIn
RECRUITING
Build a complete profile by filling
out all of the information on your
professional account. Optimize
every field, providing links that
direct candidates back to your
blogs and corporate site from
LinkedIn. Be sure to use good
keywords in your job titles for
current and previous positions.
This will help strengthen your
brand’s visibility in search engines.
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15. LinkedIn
RECRUITING
Use LinkedIn Applications to
enhance your professional profile
by adding more data like blog
posts, events or favorite business
books. If you choose an application
from the LinkedIn menu, it will
provide you with the instructions
to add the app to your page.
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16. LinkedIn
RECRUITING
REAP THE
SEO BENEFITS
OF BEING
ON LINKEDIN
A well optimized LinkedIn
profile will appear on
the first page of Google
search results for
keywords matching your
profile… it’s the best way
to be found!
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17. LinkedIn
RECRUITING
TIP #1
Search for candidates using LinkedIn’s
Advanced People Search feature.
You can filter your results and save
your search parameters if you’d like
LinkedIn to run the searches again and
email you the new results.
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18. LinkedIn
RECRUITING
TIP #2
Use Google to extend your LinkedIn
network by typing in specific search
parameters using the following format:
site:www.linkedin.com (parameter)
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19. LinkedIn
RECRUITING
TIP #3
Post your open jobs on LinkedIn
regularly using social recruiting tools
like Bullhorn Reach. Your connections
will see your job postings in their
newsfeeds. Add a personalized message
to the listing like “Great opportunity!
Know anyone that might be a good fit?”
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20. Twitter
RECRUITING
Signing Up is Easy
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21. Twitter
RECRUITING
PICK YOUR
TWITTER HANDLE
(Don’t Make It Too Long)
Keep in mind that you can only
use 140 characters per message
when choosing your Twitter
handle. Don’t be afraid to use
capital letters like @MarySmith as
opposed to @marysmith.
TIP: Set up a distinct Twitter feed just for
your jobs (e.g. @RadicalEventsJobs)
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22. Twitter
RECRUITING
RT
Retweet to gain followers
and influence your talent
communities.
@
Engage your candidates
using the @ symbol for
replies and mentions.
TWITTER
TERMINOLOGY
DM
#
Follow and create your
own conversations using
hashtags.
Direct Message is a
personal message sent
via Twitter to one of your
followers.
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23. Twitter
RECRUITING
Start connecting on Twitter,
join conversations, share
industry news articles and
build a talent community
around your brand.
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24. Twitter
RECRUITING
TIP #1
Use hashtags (#) in your
messages in front of key
search terms so your tweets
become instantly searchable.
Here are a few hashtags that
you might want to use: #jobs,
#careers, #hiring, #staffing
and #employment.
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25. Twitter
RECRUITING
TIP #2
Find candidates to follow via Google
and then engage those candidates with
meaningful content.
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26. Twitter
RECRUITING
TIP #3
Quickly and easily
distribute your jobs
through your Twitter
network using social
recruiting tools like
Bullhorn Reach.
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27. Facebook
RECRUITING
Fill in your name and email to sign up
for a Facebook account (if you haven’t
already). Then follow the next three
steps to set up your profile. If you
already have a Facebook profile, you
can skip to page 32.
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28. Facebook
RECRUITING
STEP ONE:
Find your “friends” on your
various existing networks.
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29. Facebook
RECRUITING
STEP TWO:
Fill out your profile info
so it’s easy for friends,
coworkers, classmates and
candidates to find you…
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30. Facebook
RECRUITING
…Facebook also gives you
the option at many points
in the setup process to add
potential “friends” that you
may know.
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31. Facebook
RECRUITING
STEP THREE:
Your profile picture portrays
your online brand identity –
choose it wisely.
“Strike a balance between
professional and casual.”
ART PAPAS
CEO & FOUNDER OF BULLHORN
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32. Facebook
RECRUITING
GROW
YOUR
NETWORK
Now that your Facebook
profile is set up, you will
want to find and request
friends. Once you have
a network of Facebook
connections, you can begin
recruiting on the network.
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33. Facebook
RECRUITING
TIP #1
Search for candidates using Facebook’s
search feature. Simply type your search
query in the bar at the top and then
filter your results by location, company
and education.
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34. Facebook
RECRUITING
TIP #2
Post your open jobs on Facebook
regularly using social recruiting tools
like Bullhorn Reach. Your connections
will see your job postings in their
newsfeeds on the Facebook homepage.
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35. Facebook
RECRUITING
Stay connected with current
and former employees by creating
a company fan page on Facebook.
TIP #3
Promote the page and use it to share
open jobs and ask fans for referrals.
Don’t confuse your personal account
with your fan page. Keep in mind you
do need a personal account in order
to create a company page.
CLICK HERE TO SET UP YOUR
COMPANY FAN PAGE
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36. WHAT’S
NEXT?
Here are a few next
steps to help you
attract and recruit
Congratulations! You are now ready to jumpstart
your social recruiting strategy using these three
popular social networks — but you’re just getting
started. Sure, you’ve created your accounts, but
there’s so much more to social recruiting. You
have to be active. You have to work to engage
your audience and establish relationships to
top talent:
• Share Articles
• Post Videos on YouTube
• Create a Blog
• Post Pictures
• Drive Traffic to a Career Site
• Measure the Results
build your network.
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37. ABOUT
BULLHORN
REACH
You have the potential to reach millions of
prospective candidates in less time than it took to
read this e-book. Extend your recruiting reach with
the right social strategy. Leverage the power of
social media to find and recruit the best talent —
fast with Bullhorn Reach.
Create your free account today at
www.bullhornreach.com.
Accelerate your referral program or boost your
team’s social recruiting performance using the
social sourcing suite.
TM
STAY CONNECTED
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Join Us
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Ask us for more info at
Info.bullhornreach.com/contact_us
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