2. Table of content
Approach page 1
Social Media page 2
Experience
Curriculum Viate page 3
Testimonials page 5
Demonstrations page 7
Get in contact page 39
Appendix page 40
3. Demonstrations
Social Media
10 - 12 Leonie Brückner, Creative Business Consultant - Twitter and advertising my brand
13 - 15 Socialmediacloud.wordpress.com - Blog where I answer questions about Social Media
16 - 18 MAKIme.com - Creating Facebook Fanpage - Enganging with Customers
19 - 22 Zinia Business Design - Facebook Landing Page - Social Media Strategy Paper - YouTube Channel - Slideshare & Flickr
23 - 25 Hotel Citymar Layos - Facebook Fanpage - Twitter Account
26 - 27 EPC 2.012 - Meeting of Professionals in Communication 2.012 - Facebook Fanpage
28 - 29 Toolea - Community Manager Germany
30 - 31 Kathakbox - Community Manager
32 - 33 SoshiGames - Community Manager
Web/Wordpress
35 - 36 Leonie Brückner, Creative Business Consultant - Development of the Website leoniebrueckner.com
37 - 38 BAKUN - Developing the website bakun.es
39 - 40 Leoniebrueckner.posterous.com - Blogging
Workshops
42 BAKUN - Using Social Media to find a job as woman with another nationality
43 - 44 Planned Project - Personal Branding for Bruni Adler
4. Approach
Fast changing technologies, especially the development of the Web and Social Media have a massive influence on society and on
the behaviour of your customers. There is a shift from organisation power to customer power that has been made possible by So-
cial Media. Consumers use Social Media to connect and form groups, with which they can gain influence on a global scale. Face-
book, Twitter & Co are used to talk about your company and to form an image about your brand using peer-to-peer information.
Traditional ways of Marketing and communication with customers no longer have the same effectiveness as the years before; it has
been replaced by Social Media.
These facts require an adaptation to the changed behaviour regarding the communication with your custo-
mers. With Social Media you can humanise your brand by engaging and interacting with your target audience on dif-
ferent platforms to build trust and loyalty. And you don´t even need a high advertising budget to start the dia-
logue, the only thing you need are a strategy and creative ideas on how to interact with your customers online1 .
1
page 1 Sequoia lab, 2011. (http://www.sequoialab.com/news-article.html?aid=109)
5. My approach
Social my Portfolio
About Media Experience
i have been involved in Social Media since 2009. My experience began with working for MAKime a German business traveler platform
where i discoverd my passion for all the communicaton going on online.
My final thesis for my Undergraduate course in international Business and Marketing was focused on strategies and business models
for social networks in changing market environments. Research and practical applications brought me deeper into the Social Media
world which i then wanted to combine with a theoretical background. in 2010 i decided to do the Master in Social Media at Birming-
ham City University. This one year was full of valuable theory eg. current state of academic knowledge, debates around the emer-
gence of social media as well as lot´s of practical projects - team wise or individual. A big part of the course was organizing an event
- “We are what we tweet”, April 2011.
During the course i started working as social media consultant for several companies like Bakun, Toolea, MAKime, SoshiGames or
Kathakbox. This work included brainstorming about creative ideas in social media for each client as well as planning and implemen-
ting them. i also was a Community Manager. in June i started to create my own brand as Creative Business Consultant. My work in-
cludes projects for international clients (Spanish, english, German) eg. designing logos, flyers, business cards, creating websites and
Blogs with WordPress, creating and desingning accounts on social media platforms like Twitter, Facebook, Flickr etc., developing
social media strategies, blogging, Community Management, personal branding and corporate identity.
The last four months i was working as a specialist for 2.0 strategies for Zinia Business Design - an agency in communication 2.0 in Ma-
drid. Here i was mainly developing and implementing the company´s social media strategy and corporate identity as well as design-
ing and creating its presence on several social media platforms.
page 2
6. Curriculum Vitae WOrKing eXperience
2.0 Strategy Specialist
okt. 11- Jan. 12
Zinia Business Design, Madrid
* 12.23.1986 in Filderstadt
Creative Business Consultant Jun. 11- present
Germany
leonie Brückner
Freelancer Social Media Jan. 11 - present
Georg-Schinbainstraße 176
88400 Biberach Riss
intern, Community And Marketing Manager
Germany oct. 09 - Mar. 10
MAKiMe SeRViCeS GMBH, Munich
intern, Marketing Department Feb. 07 - Mar. 07
RAVenSBURGeR AG, Ravensburg &
contact@leoniebrueckner.com Jul. 07 - Aug. 07
leoniebrueckner.com eDucatiOn
Master, BiRMinGHAM CiTY UniVeRSiTY
leoniebrueckner Sept. 10 - Sept.11
Birmingham, UK September Master in Social Media
leonie.brueckner
Final Thesis with MAKiMe SeRViCeS GMBH
linkedin.com/in/leoniebrueckner
„Social network model and strategy in changing Apr. 10 - Jul.11
market environments“
Bachelor of Arts, HFU BUSineSS SCHool
VS-Schwenningen, Germany
Mar. 07 - Sept.10
international Business, specialisation in Spanish,
Marketing, innovation and entrepreneurship
Semester abroad, UniVeRSiDAD De SeVillA
Seville, Spain Feb. 09 - Jul.09
Publicity, Service Marketing, Andalucian economy,
page 3 Merchandinsing
7. Other Qualifications
Project „Postgraduate Culture“ Nov. 10- Jul. 11
Member of project management in collaboration with Award winning Student Academic Partners Scheme
Business Talks, HFU Business School
Student association that facilitates contact with international companies Feb. 08 - Feb. 09
Team member in Marketing
Organisation of the Graduation Ball HFU Business School Mar. 08 - Nov. 08
Responsible for Marketing
languages
German: native
Spanish: fluent, language course, Madrid, Spain Feb. 07 - Mar. 07
English: fluent, TOEFL test
French and Romanian: basic
Computing
Web 2.0 Tools
Windows: Microsoft Office (Word, Excel, PowerPoint, Outlook)
Mac: iWork (Keynote, Numbers, Pages)
Adobe Photoshop, Ilustrator, InDesign
Other Interests
Traveling, running, reading
page 4
8. Testimonials
Leonie is one of the best Social Media consultants I know. She is highly skilled and her strong communi-
Stefanie Lang cation skills makes every project a great success. I have the pleasure to work with her now since her
Owner & CEO of MAKIme beginnings in Social Media in 2009.
Leonie joined SoshiGames as a Social Media Consultant during the start-up phase of the business and when we
Kevin Corti
CEO & Development Director at were initially creating our MusicFestivals game. She was a core part of the team that created our web and social me-
SoshiGames dia strategy and presence; bringing passion, energy and specialist knowledge to the business. A great communica-
tor, very creative and a very professional person.
Leonie has a great passion for Internet, Design and Social Media. I like to work with her because Klaus Schnalzger
she has golden hands in creating visual communication for getting in touch with your costumers The different Talent Coach
heart. Highly recommended!
page 5
9. Testimonials
Leonie is an inspiration to work with. She’s organised, motivated and proactive. Leonie’s understanding of Simon Tennant
the social media space coupled with some unique ideas helped us hook into an untapped audience. I can Founder and CEO at Buddycloud
highly recommend her work.
Leonie is most likely the most passionate and driven person I know. I‘m very grateful to have had the
Karen Kiely
Assistant Account Manager at opportunity to get to know her through studying MA Social Media as well as through collaborating with
Sparkart Group, Inc. her on a variety of professional projects. Leonie consistently brings high-level marketing, social media
and design know-how to her work. She is a very creative and hard-working person and always gives
110% to everything she does. Working with Leonie is a pleasure; she is always smiling! Additionally,
Leonie‘s professionalism, punctuality and communication are second to none. Although we have since
moved on to follow our own paths, I really hope to have the chance to collaborate with Leonie again in
the future. I know she will be an amazing asset to her future employers and clients.
“Ms. Leonie Brückner is an excellent professional. She has worked for ZiniaBD during the development and
Miguel Rifá Fabregat
Co-Founder - Corporate Director implementation of several projects based on web 2.0 Leonie is an intelligent, dedicated and methodical person, I
at Zinia Business Design highly recommend her. She is a team player and would make a great asset to any organization.
page 6
12. Social Media
‘All one needs is a computer, a network connection, and
a bright spark of initiative and creativity to join the economy.‘
Don Tapscott, dontapscott.com
14. Leonie Brückner - Creative Business Consultant
As final project of my MA Social Media i deve-
loped my own brand as Creative Business Con-
sultant. This included developing my online and
offline strategy, designs, social media profiles,
establishing a network and doing work for cli-
ents. Work for clients includes develop and im-
plement Social Media strategies with manuals,
create and manage social media accounts like
Twitter, Facebook, YouTube, Slideshare, Flickr,
linkedin etc. as well as creating and mana-
ging websites with WordPress, text and struc-
ture of websites, design of logos, flyers, busi-
ness cards and personal branding strategies.
Here is my Twitter profile which i redesigned for
my Consultant role.
02 Twitter - leoniebrueckner June - August 2011
Further development of my Twitter profile according to my new brand. Designing the background according to my brand, following users
in the creative industries worldwide.
page 11
15. Leonie Brückner - Creative Business Consultant
leonie Brückner
An important experience during my
final project was that i discovered
the importantance of my network
and the social capital supported by
social media, in order to have access
to new clients and solve problems.
According to Putnam (2000), Social
Capital is ‘the collective value of all
@leoniebrueckner social networks and the inclinations
that arise from these networks to do
things for each other‘ (cited in Shih
2009, p. 43).
03 Advertising my brand and Social Capital July 2011 - present
Using Facebook, Twitter and my Blog (leoniebrueckner.posterous.com) to talk about my brand and ask my network for help and
Feedback.
page 12
17. Socialmediacloud.wordpress.com
on this Blog i answered questions for a client with
the help of my own experience and researches on
the web. The posts got a few comments which i
answered.
01 Blog where I answer questions about Social Media July 2011
Concept, creation and design of a Blog with Wordpress - Answering questions about social media asked by a client and comments by others.
page 14
18. Socialmediacloud.wordpress.com
02 Blog where I answer questions about Social Media July 2011
Advertisement on Facebook and Twitter - Design of the header using a quote by David Meerman Scott - Photo took by my own and edited with
Photoshop.
page 15
20. MAKIme.com
facebook.com/businesscommunitymakime
MAKime is a platform for business travalers, founded in Munich 2009.
After an internship and my final undergraduate thesis i am continous-
ly working for MAKime doing designs for the website, the Blog or
the Facebook page, writing Blog posts, community management etc.
For its Facebook fanpage i uploaded photos, designed the landingpage, in-
tegrated RSS for the Blog and did a research for other pages MAKime could
„like“.
01 Creating the Facebook Fanpage July 2011
Developing and creating the Facebook Fanpage with photos, information, RSS Feed for the Blog etc.
page 17
21. MAKIme.com
blog.makime.com
one of the main projects i did in 2011 for MAKime was restructuring the
Blog and taking care of the design. i also prepared and uploaded the
background for Twitter.
@MAKime
02 Engaging with Customers/Design of the Blog June - Dezember 2011
i was communicating with the target audience writing on the Blog, Facebook Fanpage and Twitter account as well as designing and
developing the Blog www.blog.makime.com.
page 18
23. Zinia Business Design
Zinia Business Design is an agency
specialized in communication 2.0. it
is based in Madrid. i worked there
for four months as a Freelancer and
specialist in 2.0 strategies. Mainly i
created the social media strategy
as well as the corporate idendity
with the corporate design. For both
i created a manual for the agency.
i was also responsible for the soci-
al media of a client Hotel Citymar
layos, i analysed several brands and
their onlie presence and prepared
recommendations in social media
strategies for them.
01 Facebook Landing Page October 2011 - January 2012
Concept and Design of Facebook landing page and profile picture (facebook.com/ziniabd). Planning and coordinating content for the Blog (www.
ziniabd.es/blog), managing content for Twitter and Facebook, creative ideas for the new website (coming soon).
page 20
24. Zinia Business Design
02 Social Media Strategy Paper November 2011 - January 2012
Development of the social media strategy of Zinia Business Design, inlcuding communication style and content for platforms where Zinia is
present as well as the website www.ziniabd.es itself.
page 21
25. Zinia Business Design
03 Youtube Channel October 2011 - Present 04 Slideshare Flickr October 2011 - Present
Creating and managing the Youtube Channel by uploading vi- Creating and managing the Slideshare and Flickr accounts by
deos and describing the content of the videos. Publishing them uploading presentations and photos and publishing them on
on several platforms like Twitter, Facebook, linkedin etc. several platforms like Twitter, Facebook, linkedin etc.
page 22
27. Citymar Hotel Layos
01 Facebook Fanpage January 2012 - Present
Concept, set up and design of Facebook Fanpage (facebook.com/hotelcitymarlayos). Updates of landingpage according to curent offers and
events at the Hotel. i was also creating and managing a Facebook campaign to attract more fans to the Fanpage.
page 24
28. Citymar Hotel Layos
01 Twitter Account January 2012 - Present
Design of the Twitter account as well as coordinating content of tweets.
page 25
30. EPC.2012
ePC2.012 took place on the 12th, 13th and 14th of January 2012 in layos,
Spain. it was organised by Zinia Business Design. invited where guests
interested in social media. Guest speakers were for examp-
le Dave Harte from BCU, UK, lucas Walker from Sysomos, Canada or
Amparo llairó Díaz, author of the book „el talento esta en la red“.
i was also responsible for the website where i developed the structure and
decided which content we put on the page, all the while, working together with
the designer of Zinia. i also designed the Facebook fanpage and coordinated
a campaign to get more fans. next to social media i also designed the Flyers,
name badgets, Posters, certificates and other offline material needed for the
event.
01 Facebook Fanpage October 2011 - Present
Concept, set up and design of Facebook Fanpage (facebook.com/epc2012). Communication with the Fans, Facebook campaign to gain more
fans, raffle for an invitation to the event. Coordinating the creation of the website www.epc2012.es.
page 27
32. Toolea.com
i just started (Februray 2012) as Community Manager where
i plan the Twitter strategy for Germany, create content and
schedule tweets with Hootsuite. it is a spanish company
which has just launched its website in england and laun-
ching now in Germany.
01 Social Media Strategy, Community Management July 2011 - Present
Planning the Social Media Strategy and being the Community Manager for the German Twitter Account.
page 29
34. Kathakbox.co.uk
Kathakbox is the latest production
from one of the UK’s most dynamic
dance companies.
01 Community Management February 2011
Creating Social Media accounts (Facebook, Twitter, Flickr, Youtube and WordPress Website) and being the Community Manager.
page 31
36. SoshiGames.com
SoshiGames builds social network
games for Facebook which deliver
deep player experiences and sustained
engagement with brands.
01 Community Management March - July 2011
Creating Social Media accounts (Facebook, Twitter, Flickr, Youtube and WordPress Website), creating the Social Media strategy and being a
Community Manager.
page 33
37. Web/Wordpress
‘In character, in manner, in style, in all things, the supreme
excellence is simplicity.‘
Henry Wadsworth
39. Leonie Brückner - Creative Business Consultant
01 Development of the website leoniebrueckner.com July - September 2011
Design of the website with WordPress - write texts - edit photos and screenshots - install plugins and using html to adapt the site - link the website
to other sites. Presenting my service and brand according to my established corporate identity.
page 26 Wordpress/Web
41. BAKUN.es
BAKUn is a Spanish international institute for
systemic intervention. i created the website
and several social media accounts. it started
as a project during my MA Social Media and
i continued the work as Creative Business
Consultant.
01 Development of the website bakun.es November - Dezember 2011
Design of the website with wordpress, write texts , edit photos and screenshots, install plugins and using html to adapt the site, link the website to
other social media platforms. Create accounts on Flickr and Slideshare.
page 38
43. leoniebrueckner.posterous.com
i started the Blog in the beginning of my MA Social Media, September 2010
and it still serves as my own Blog where i write about events, news, my work,
things i am interested in etc.
01 Blogging on leoniebrueckner.posterous.com September 2010 - Present
Design of the website with WordPress, write texts, edit photos and screenshots and post my new posts on Facebook and Twitter.
page 40
44. Workshops
‘Knowledge is of no value unless you put it into practice.‘
Anton Chekhov
46. BAKUN
01 Using social media to find a job as a woman with another nationality June 2011
Presenting serveral social media platforms like Twitter, Facebook and linkedin in front of women with another nationalities living in Spain.
Giving tips how these women can increase their job chances with Social Media, talking abou Social Capital within Social Media.
page 43
48. Bruni Adler
01 Personal Branding for Bruni Adler - author of 4 books January 2012 - Present
Creating accounts on linkedin, Xing, Youtube, Flickr and Slideshare, presenting excerpts of her books on online forums, publishing a movie she
did about her books on youtube and vimeo etc.
page 45
50. Thank you
Thank you for taking your time and looking at my portfolio. This Portfolio only includes Social Media re-
lated work. on my website leoniebrueckner.com/portfolio you can find all my work from 2008 until today
and my Portfolio which i created during my MA Social Media in 2011. on my website you can also see new
projects which might not be included in your version of my portfolio as i am constantly working on new
projects.
Let´s create something unique for you - so long as I see you smile.
Photos in the Portfolio:
Social Media - london, Greenwich with the Business disctrict at the horizon, 2010
Web/Wordpress - Tenerife, 2007
Workshops - Stonehenge, 2011
page 37
52. Appendix
Here are links related to my work which might be of interest to you:
Web:
- www.leoniebrueckner.com - www.soshigames.com
- socialmediacloud.wordpress.com - www.kathakbox.co.uk
- leoniebrueckner.posterous.com - www.toolea.com
- www.MAKIme.com
- Blog.MAKIme.com
- www.bakun.es
Facebook:
https://www.facebook.com/BusinessCommunityMAKIme https://www.facebook.com/epc2012
https://www.facebook.com/ziniabd
Twitter:
@leoniebrueckner @toolea_es @ziniabd @epc2012 @citymar_layos @MAKIme
If you are interested in the Workshop I did in collaboration with BAKUN, please contact me and I will
send you the presentation I did.
page 49
