A training (presentation+group exercise) designed for researchers who want to put their R&D efforts into a business.

1. Lean LaunchPad
Leroy Yau, 43 Ventures

2. Who am I?

3. Sharing opportunities

4. There is only a specific
means to a specific end

5. There is only recipe for
failure, not success

6. Startup Idea
Generation

7. Startup Idea
Generation

8. What is a startup?
“A startup is the largest group of people you can convince of a plan to
build a different future.” – Peter Thiel
“A startup is a human institution designed to create a new product or
service under conditions of extreme uncertainty.” – Eric Ries
“A startup is a company designed to grow fast.” – Paul Graham

9. Understand your
startup

10. Startup Idea
Generation

12. Passion

13. Idea
Idea
Idea
Idea

14. I want to go to Mars

15. I want to go to Mars by a Rocket

16. I want to go to Mars by a Rocket that is fuelled by
hydrazine instead of liquid hydrogen

17. Startup Idea
Generation

18. What important truth do
very few people agree
with you on?
“Zero to One”, Peter Thiel

19. You have to be 10 times
better than second best.
“Zero to One”, Peter Thiel

20. The very best startup ideas tend to have
three things in common: they're something
the founders themselves want, that they
themselves can build, and that few others
realize are worth doing.
Paul Graham
http://paulgraham.com/startupideas.html

21. Problem
• Actually Exists!
• Make up idea (based on a chat over beer)
• Will actually use
• Casual validation with nay-sayers

22. Well
• Narrow and deep
• Small group of strong supporters of something that
is only ‘half good’
• Now, now, now (urgency)

23. Self
• In Zen and the Art of Motorcycle Maintenance,
Robert Pirsig says:
• You want to know how to paint a perfect painting? It's easy. Make
yourself perfect and then just paint naturally.
• Be at the ‘leading’ edge
• Notice the idea rather than think up an idea

24. School
• Just do it
• Cross discipline
• Gather like-minded people

25. Market
• Market size and market share
• Niche market
• A fast path out

26. Case Studies

27. New anti-fog
technology

28. New air filtration system
using new carbon
materials

29. R&D Market

30. Small Tips
• R&D and business development are interrelated
• Licensing vs developing own business/product

31. Group exercise
Pitching a startup idea

32. Small Tips
• Idea sharing is what it is - idea sharing
• Nothing sounds truly exciting at this level - unless
something you love in the first place
• Find people who share this ‘madness’ with you

33. Key Take-aways

34. Yourself
Customers Competitors
Partners
Team
Investors
Advisors
Friends
Family
Haters

35. HOW
WHERE
WHY
WHO WHEN
WHAT

36. Action vs Inaction

37. Quantum Physics
vs
Newton’s laws

38. Visionary
Making a vision a reality

39. 創造與創作

40. Most common mistakes
• Under research
• Limited market validation
• Focus on idea and model

41. Everything is possible,
if time is not limited

42. Experimenting
“The major challenge facing most foundations is that they are risk averse. This inhibits their ability to experiment and commit to
the experimentation and innovation process.” - Steve Levitt
Learning
“Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Gandhi
Doing
“Action is the foundational key to all success.” - Pablo Picasso

43. Q&A