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MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corporate Social Responsibility (CSR)

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Lecture slides on corporate social responsibility. What is it, how should it be approached, does it work? what are the key issues facing communicators

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Corporate Social Responsibility Lesley Muir 25 th January 2010
Role of Business ,[object Object],[object Object],[object Object],[object Object],[object Object],Firm is pure profit making – ANTI CSR Firm as an instrument of social policy – PRO CSR Win-win
Economic Role in Society ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is CSR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CSR in Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is CSR significant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crisis of Trust - 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trust Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restoring Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
CSR Classification Sk/der good Firm’s good Mandatory Optional Strategic CSR Ethical CSR Altruistic CSR
Win win Unethical use of resources Minimum level of CSR Beneficial for firm and society. Minimise govt intervention Beneficial for society damaging for firm. Rare Beneficial for firm and society. Nothing remarkable Enlightened self-interest Outside scope of firm’s obligations Meeting social obligations Optional – need for targeted approach Optional – affirmative duties Mandatory Strategic Altruistic Ethical
Why do CSR? ,[object Object],[object Object],[object Object],FRONTIER - INTRINSIC CIVIC - INSTRUMENTAL Structural e.g. P&G anti bribery Compliance Choice i.e. workplace crèche Strategic i.e. GSK Prudential
Should firms do CSR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Values Policies, procedures and processes Vision – org identity, objectives etc Objectives, stakeholder priorities, corporate competencies CSR Prog CSR Drivers S/h attitudes and behaviours Business Outcomes Social Outcomes Reputation Employee behaviour and motivations Customers Employees Govt NGOs Community Suppliers Investors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Knox and Maklan (2004) Linking CSR to Business Outcomes
Criticisms of CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evidence CSR Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current issues in CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is CSR still relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Award Winning Case Studies ,[object Object],[object Object],[object Object]

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MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corporate Social Responsibility (CSR)

  • 1. Corporate Social Responsibility Lesley Muir 25 th January 2010
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  • 11. CSR Classification Sk/der good Firm’s good Mandatory Optional Strategic CSR Ethical CSR Altruistic CSR
  • 12. Win win Unethical use of resources Minimum level of CSR Beneficial for firm and society. Minimise govt intervention Beneficial for society damaging for firm. Rare Beneficial for firm and society. Nothing remarkable Enlightened self-interest Outside scope of firm’s obligations Meeting social obligations Optional – need for targeted approach Optional – affirmative duties Mandatory Strategic Altruistic Ethical
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