Accelerated controlled failure through large-scale experimentation is creating some of the most valuable companies on earth. What can we learn from Elon Musk, tesla, SpaceX, Google? How do you go from idea to Pretotype to viable product?

1. Failure drives Disruptive Innovation
Leslie Barry,
Head of Innovation
Sportsbet Australia
leslie@barry.ai

3. Epic Fails from crappy
companies?

4. It even happened to

5. Or rapid learning?
$609B
$531B
$440B
$12B $33B

6. • Aggressively Innovating
• Being brave
• Failing often and fast
• Testing in market (with
customers and explosions –
remember NASA?)
What are they doing?

7. PRETOTYPING: Make sure you are building The Right It before you build It right
Buzzword
Buzzsaw
‘Innovation’
Source: http://www.pretotyping.org/

8. Innovate aggressively or …
Source: http://www.pretotyping.org/

9. The Law of Market Failure
Most new products *
will fail in the market ...
... even if they are competently executed
* Products, services, processes, etc.
Source: http://www.pretotyping.org/

10. Copyright (C) 2015 Pretotype Labs LLC
PRETOTYPELABS LLC
FAILURE
IS THE
DEFAULT
OUTCOME
Source: http://www.pretotyping.org/

11. You
can’t
escape
The Law of Failure
...
but you
can use it
to your
advantage.
Source: http://www.pretotyping.org/

13. EXPLORE
EXPLOIT
SUSTAIN

15. 400,000 pre-orders!

16. Interesting Model Names

17. Rocket landing on a drone
barge

19. ANYONE can compete. We are not immune
1 wiggle and 5 seconds to switch

20. • Frictionless
• Hyper-personalisation
• Consumerisation of everything
• Contextual Awareness
• Mobile, mobile, mobile
• Email is Dead
• Facebook hit 1 BILLION DAU's
• Convergence
• Messaging as a platform
• Chatbots
• Zero Loyalty
Imagine a winning company when all this happens

21. VR,AR,Drones,AI,…

22. Celebrate your innovation wins

23. Aggressive Innovation
What does Aggressive Innovation look like for
your company or product?

25. Clearly define, embed and drive your minimum viable
experimentation approach.
Use startup best practice to filter ideas, pretotype
ideas and get to product-market fit. Lean and
Fast.

27. Get involved with the innovation ecosystem

28. Read these
• https://startupaus.org/
• https://startupvictoria.com.au/
• A16z.com
• https://www.launchticker.com/
• http://ben-evans.com/
• http://feld.com/

29. Failure IS an option
here. If things are not
failing, you are not
innovating enough.
- Elon Musk

30. Success is the new Failure
“The goal is not to fail fast. The goal is to succeed over the
long run. They are not the same thing.”
@pmarca, A16z.com