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Contents3. Cover Letter4. Education & Experience5. Full resume6. References18. Contact7. Writing Samples8. Restoration America9. Adams Morgan Day FestivalMask Media Co.10. Mask Media Co. website11. Mask Media Co. Client ListLadies America & U.S. Chapters12. L.A. Promotional Invitations13. L.A. Promotional Invitations14. L.A. Press ReleasePersonal Branding15. Logo16. Business Card17. Business Promotion2
NVAAlexandria, VAEntry Level- Marketing, Customer Service & ManagementTo whom it Concerns:I am very interested in the Entry Level- Marketing, Customer Service & Management position with NVA that was postedon Indeed.com, and I believe that my education and employment background make me an excellent fit for this position.Since graduating from Shippensburg University of Pennsylvania, I have noticed my growing interest in design, marketingand public relations. Last summer, I interned with Lindsey Mask, CEO of Mask Media Co., a D.C. based PR firm andfounder of Ladies America. My position there required organization and creativity. Some projects I assisted with ormanaged were designing promotional items and websites, researching organizations and planning outreach strategies,implementing social media, and a variety of clerical duties.While I am not specifically trained in marketing per say I believe that my Communication/Journalism (Print emphasis)degree and photography background give me a strong advantage that other applicants may not have. What this meansfor you is that I am a strong writer with AP style knowledge that can not only write and edit, but also design a page layoutand art to finalize your next promotional piece or website. And is that not what it is all about? Streamlining the process tobe more efficient.Through every position I have held and experience I have had I always remember the importance of a positive outlookand the power a smile can hold. I am told that I have a disarming personality that allows me to be very approachableand create a calming effect. While I am not sure that is entirely true, I do know that I am a people person and I am willingto help out in any way that I am able. I enjoy solving puzzles and I never miss deadlines.Mainly, what I am hoping to find is a position were my contributions count and my efforts are appreciated- and hopefullya long-term commitment.Hopefully, I will prove to be the perfect fit for your company and we will talk real soon.Sincerely,Leslie ArakelianCover Letter3
Education & ExperienceBachelor of Arts, Communication/Journalism; Shippensburg University ofPennsylvania, Shippensburg, Pennsylvania, 2010-2012Associates of Arts, Visual Arts Photography; Harrisburg Area Community College,Harrisburg, Pennsylvania, 2006-2009Intern, Mask Media Co.; Public Relations Firm; Washington, D.C.; 2012Chief Photography Editor, The Slate, Shippensburg University Newspaper;Shippensburg, Pa.; 2010-2012Assistant Wedding Photographer / Photo Intern, Cassandra Storm Photography;York, Pa.; 2009 – 2012Photo Lab Technician, Rite Aid Pharmacy; Red Lion, Pa.; 2006 – 20094
7509 Blanford Court, Alexandria VA, 22315717-487-3353Education:Bachelor of Arts, Communication/Journalism, May 2012; Shippensburg University of Pennsylvania; Shippensburg, Pa.Relevant Skills:• Coursework includes: News writing classes, communication law, magazine design, digital journalism and photojournalism.• Extensive experience with editing, proofreading, fact checking and AP style.• Extensive experience with the following Adobe Creative Suite CS5 programs: Photoshop, InDesign, Bridge, Acrobat 9 Professional.• Other computer skills include, Microsoft PowerPoint, MS Excel, MS Word.Experience:Intern, Mask Media Co.; Public Relations Firm; Washington, D.C.; 2012Duties:• Conducted research.• Coordinated with other organizations in order to conduct effective outreach programs.• Implementation of strategies for clients utilizing press releases, social media, web page design and promotional design.• Conducted a wide variety of clerical duties as directed.Office Assistant, Communication/Journalism Department, Shippensburg University; Shippensburg, Pa.; 2011-2012Duties:• Conducted a wide variety of clerical duties as directed.• Maintained student computer labs and assisted students with projects and computer usage.Chief Photography Editor, The Slate, Shippensburg University Newspaper; Shippensburg, Pa.; 2010-2012Duties:• Managed a staff of up to 10 photographers.• Assigned weekly photo assignments and enforced deadlines.• Attended weekly planning meetings and communicate efficiently with editors and the editor-in-chief.• Responsible for editing, organizing and preparing images for print and web using Adobe Photoshop, InDesign and Bridge.• Maintain effective inventory of photo and video equipment.Assistant Wedding Photographer / Photo Intern, Cassandra Storm Photography; York, Pa.; 2009 – 2012Duties:• Participated in 30 weddings as an assistant/second photographer and two solo weddings as the main photographer.• Kept deadlines and communicated effectively with clients to achieve desired results.• Assisted in backend photo editing and restorations using Adobe Photoshop.Photo Lab Technician, Rite Aid Pharmacy; Red Lion, Pa.; 2006 – 2009Duties:• Provided excellent customer service and timely delivery of one-hour photographs.• Maintained photo machines used for negative developing and photo printing.Awards:• Communication/Journalism Department’s Top 26 Distinguished University Service Award, 2012• Certificate of Student Research Achievement, 20125
Lindsey MaskFounder of Ladies America /CEO, Mask Media Co,LindseyMask@gmail.com1 (202) 680-4417Sinead CaseyCo-worker, Ladies America /Mask Media Co,SineadCasey@gmail.com1 (845) 596-2553Michael Drager, Ph.D.Associate Professor at Shippensburg Universityof PennsylvaniaMWDrag@Ship.edu1 (717) 860-9918Cassandra StormOwner, Cassandra Storm, IncCass@CassandraStorm.com1 (717) 887-3124References:6
Writing SamplesMay the odds forever be in your favor...(Published)D2: Foo Fighters rock the stage inWashington D.C. (Published)Carey on Photography opens new studiocelebrating past five years of business(Published)True Life: The life of a blind SU student(Published)Students prepare with masks (Published)True Life: I am an Army girlfriend(Published)Tranquility Salon & Wellness Center:Salt Therapy (Class work)Court Story #1 (Class work)Court Round-up story (Class work)Council Meeting #1 (Class work)Council Meeting #2 (Class work)7
Restoration America CampaignClient: Restoration America (@Restore_Amer)This tri-fold brochure was designed to be used in Restoration America’s rally in Washington, D.C., however due tofunding issues this event never came to pass. It was my responsibility to work with my client and produce a product thatcorrectly portrayed their message. Most of the graphics used in this piece are borrowed from Restoration America,however the quote graphic was my design.Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Microsoft Word8
Adams Morgan CampaignClient: Adams Morgan Day Festival (@AdamsMorganMS)This print brochure is part of a local campaign to raise awareness of events taking place during the annualAdams Morgan day festival. I worked closely with event organizers to design this double sided brochure using anumber of logos provided by the client.Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Microsoft Word9
Mask Media Co. WebsiteClient: Mask Media Co. (@ MaskMediaCo)During my internship with Lindsey Mask and Mask Media Co. I was in charge of creatingtheir newest website. This site was meant to draw new clients to the PR firm whilehighlighting achievements with current clients.Software used: GoDaddy website builder, Adobe Photoshop, Adobe Acrobat, Microsoft Word10
Mask Media Co. Client ListClient: Mask Media Co. (@ MaskMediaCo)This piece was designed as part of a potential clientpacket, which gives a concise summary of who MaskMedia Co. is and who they have worked with in the past.Software used: Adobe InDesign, Adobe Photoshop,Adobe Acrobat, Microsoft Word11
Ladies America CampaignClient: Ladies America & U.S. Chapters (@Ladies America)During my internship with Lindsey Mask and Ladies America I was in charge of numerous tasks, one of which was designingpromotional invitations to events held by ladies America or any of its U.S. chapters. Shown on this page and the three following areexamples of this design work and a press release I worked on for Ladies America’s World Bank event that took place on November8, 2012.Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Microsoft Word12
Ladies America Campaignare excited to invite you to ourHappy Hourlaunch eventwww.LadiesAmerica.comSaturday, June 30, 20125:30 – 7:30p.m.Oliverio @ The Avalon Hotel9400 West Olympic BlvdBeverly Hills CA 90212Avalonbeverlyhills.comRSVP – Ladies.LosAngeles@gmail.comwww.facebook.com/LadiesLA- Ladies LA is the newest chapter of Ladies Americanational network of young professional women, fol-lowing the motto, “Women helping Women”- The Op-Ed Project is social venture founded toincrease the range of voices and quality of ideas wehear in the world.Ladies LA and13
Ladies America CampaignPRESS%RELEASE%For Immediate ReleaseOctober __, 2012Media Contact:P. (202) 680-4417Media@LadiesAmerica.comLadies%America%Invites%Its%Chapters%to%Briefings%Held%at%the%World%Bank,%Washington,%D.C.%%%In#a#day#full#of#growth,#Lindsey#Mask,#Ladies#America#Founder,#invites#city#and#developing#chapters#of#Ladies#America#to#come#together#as#one.#!WASHINGTON,%D.C.!–%WASHINGTON, DC – On November 08, 2012 – Ladies America plans to unite itscity and developing chapters under one roof by co-hosting an event at the World Bank, Washington D.C. Thisevent will contain briefings by the World Bank.Chapters in attendance include Ladies Los Angeles, Ladies San Francisco, Ladies North Carolina, LadiesCentral Texas, Ladies Pittsburgh, Ladies New York and the founding chapter, Ladies DC.Ladies America founder Lindsey Mask hopes that this event will connect the chapters and form a strong unitedfront that will not only give voice to women’s issues, but also create a national resource for women looking toadvance their personal and professional lives.Ladies America is a national network of young, professional women following the motto "Women HelpingWomen”, connecting women to advance one another personally and professionally, ultimately creating anational voice on issues important to professional women.!#### 14
Personal Branding CampaignClient: Leslie Arakelian (@LeslieArakelian)I designed these logos as part of my own personal branding campaign. It was my goal to set myself apart by having aclear and recognizable logo. The logo on the left is used primarily for job search purposes while the logo on the right isused primarily for my photography business. I felt that by simply adding on to my personal logo I would have a greaterchance of raising the level of my brand all together.Software used: Adobe InDesign, Adobe Acrobat15
Personal Branding CampaignClient: Leslie Arakelian (@LeslieArakelian)Above is a business card that I designed for myself using my personal logo. This card is meant to be used as an aid to jobsearches and also a card to give to potential photography clientele. On the front I included my log and a QR code thatlinks to my new online portfolio. The back contains my mission statement, contact information and a mini resume.Software used: Adobe Photoshop, Adobe InDesign, Adobe Acrobat16
Leslie Arakelian PhotographyClient: Leslie Arakelian (@LeslieArakelian)These are examples of marketing materials I have designed for myphotography business The flyer on the left is meant to draw new clientelefrom high traffic community locations and includes pull tabs for futurereference. The print ad on the right mimics my business card and will befeatured this month in the Hayfield Secondary School HawksNewsmagazine.Software used: Adobe InDesign, Adobe Acrobat17
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