McKerns Development and PR provides professional public relations, writing and corporate communications for the business community, startups to brands. Specialties include PR, branding, marketing and business development for business (B2B and B2C), healthcare and medical, the marine industry, architects, engineers, interior designers and developers, travel and destinations, green, organic and sustainable, education, non profits, hospitality, brands in development (startups to brands), travel and sustainable destinations.
1. SERVICE PACKAGES
SERVICE PACKAGES
McKerns Development and PR delivers the following competitive in-demand service
packages for consultative services:
McKerns Development and PR Consulting Packages:
• The Press and PR Package: Strategic Press and PR services for Strategic
Marketing, PR and Business Development, writing and placing PR and
feature stories in major print and online magazines, news, trade, blogs and
other influential sources, writing press releases delivered to hand-picked
media experts.
• The Branding Package: Building brand, establishing essential branding
elements: brand identity, brand platform, brand message, brand awareness,
and building value in the brand and its associations.
• The Strategic Consulting Package: Consulting, Strategy, and professional
guidance for Business Development and rapid growth.
• Market Plan/ Business Plan Development Package: Strategic Marketing Plan
and Business Development oversight and strategy with step by step tactics
for powerful marketing and PR execution. Complete action plan, tactical
direction and timetable for achieving results.
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McKerns Development& PR
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development
2. SERVICES
Strategic Services
Strategic Planning and Consultative Development
Strategic Public Relations
Press Releases
Social Media Releases
Feature Articles
Magazine Feature Stories
Newspaper Feature Stories
Online Feature Stories
Press and Media Packets
Professional Communications/Writing
Strategic Publicity and Promotion
Press and PR
Public Relations Campaigns
Press and Media Campaigns
Press and PR Strategy and Coaching
Branding Programs
PR and Publishing Packages
Media Relations
Custom Media Contacts
Press Packets
Press for Events, Grand Openings, Seasonal Offerings, Promotions
Media Relations
Crisis Consultation and Management
Strategic Visioning, Planning and Design
Strategic Goal Setting and Innovation
Strategic Marketing
Comprehensive Marketing Strategies, Plans and Budgets
Celebrity Promotions, Celebrity Endorsements
Event Marketing, Promotions
Partnership Event Marketing
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Project Launch Events
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McKerns Development& PR
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development
3. Owner Events, Tradeshows, Booths
Merchandising, Clothing Design, Menus
Newsletters, Direct Mail
Sponsorships, Incentives, Loyalty Programs
Promotions, Memberships, Special Events
Grand Openings
Promotions and Cross Promotions
Tournaments, Charitable Event Development, Participation,
Promotion
Destination Marketing
Online Campaign Management
Viral Marketing
Online Marketing Campaigns
Search Engine Optimization (SEO)
Search Engine Marketing Campaign
Branding
Brand Platform
Brand Development and Positioning
Brand Elements
Brand Position (what the company does or offers, key competitive
differentiators, unique value)
Brand Summary (products, services and solutions)
Brand Personality (brand promise, customer and brand
expectations, brand delivery and loyalty draw)
Brand Story (history, credibility and leadership)
Brand Associations (name, logo, colors, fonts, imagery, taglines,
mission statement, press, news, campaigns and offerings both
historical and new)
Brand Campaigns
Co-Branded Campaigns
Branding Programs - Company, Products, Services Branding
Product Development and Brand Extension
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Page
McKerns Development& PR
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development
4. Business Development
Business and Market Analysis
Market Research & Analysis
Marketing and Business Development Plans
Existing Marketing Plans - Revisions & Updates
Development and Business Planning
Differentiation of Company, Product and Services
Competitor Identification/Review
Business Promotion
Industry Awards
Speaking Engagements
Cross Promotional Offerings
Teaming and Affiliations
Community Outreach
Content Development
Professional Writing and Communications
Website Copy
Web Content (Providing fresh content to attain or keep Google
rank)
Press Releases
Direct to web-Press
Direct to web-Content
Brochures and Collateral
Article Writing & Professional Articles
Writing for Trade Publications, Internet Publications
Writing PR, Marketing & Professional Materials
Collateral, Brochures
Social Media Content
Facebook Pages
Twitter
LinkedIn Profiles and content
Direct Mail
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Video Scripts
McKerns Development& PR
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development
5. Project Sheets
Case Studies
Newsletters
Business Blogs, Blog Content, Blogging
Speeches
Professional Correspondence
White Papers and Reports
Submissions
Executive Summaries
Entries and Awards
Business Manuals
HR Manuals
Directional Manuals
Safety and Compliance Manuals
Product Manuals
Presentations
Powerpoint Presentations
Video Presentations
Written Presentations
Training Presentations
Bid Packages/RFQ/RFP/Letter of Qualification Response
Management Overview
Professional Bios/Package
Team Development
Teaming and Business Response
Strategic Team Building Response
Project or Team Approaches
Methodology
Project, Product Research, Background and Issues
Timelines
Services Description
Bios and Curriculum Vitae
Letters of Interest
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Project, Product or Services Sheets
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Portfolio Development
McKerns Development& PR
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development
6. Creative Services (visioning and oversight)
Interactive DVDs, Vision Videos
Photo Shoots, Product Promotion
Logo Design, concept and creative direction
Podcasts and Blogs
Interactive Video
Website Design (creative oversight and content generation)
Business Asset Analysis
Asset Analysis, Asset Visioning/Design
Project Design and Amenities Assessment
Creation of New and Marketable Assets
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Page
McKerns Development& PR
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development