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How BaseLang
Uses Blogging
to Get
Customers
WWW.BECOMEABLOGGER.COM
CASE STUDY:
What is
?
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
• Offers unlimited one-on-one Spanish tutoring with
native Spanish-speakers.
WWW.BECOMEABLOGGER.COM
• Offers unlimited one-on-one Spanish tutoring with
native Spanish-speakers.
• Founded by Connor Grooms
WWW.BECOMEABLOGGER.COM
• Offers unlimited one-on-one Spanish tutoring with
native Spanish-speakers.
• Founded by Connor Grooms
• Provides an alternative to software-based learning.
WWW.BECOMEABLOGGER.COM
• Offers unlimited one-on-one Spanish tutoring with
native Spanish-speakers.
• Founded by Connor Grooms
• Provides an alternative to software-based learning.
• FOCUS: Having conversations.
put me on an interesting journey…
WWW.BECOMEABLOGGER.COM
… from a random blog visitor
WWW.BECOMEABLOGGER.COM
… from a random blog visitor
… to an email subscriber
WWW.BECOMEABLOGGER.COM
… from a random blog visitor
… to an email subscriber
… to a very happy customer.
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
It was clear.
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
BaseLang had a very
CLEVER STRATEGY,
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
which we can all
learn from.
WWW.BECOMEABLOGGER.COM
2019 Blog Content Calendar Spreadsheet
Get my
WWW.BECOMEABLOGGER.COM
Optimize for
Search Engine Traffic
Optimizing for Search Engine Traffic
• Optimize Your Blog Post Titles
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
When I did the Google search for
“the fastest way to become fluent in Spanish”,
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
When I did the Google search for
“the fastest way to become fluent in Spanish”,
here's what I found…
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
The title does a great job of telling me what
value I’ll get from the article and demonstrates
that it’s what I’m looking for.
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
WWW.BECOMEABLOGGER.COM
Yes, I want to
know from
someone who
actually knows
his/her stuff.
Starting with your life goals helps you
WWW.BECOMEABLOGGER.COM
Just what I need.
The slow way
wasn’t working
for me.
Starting with your life goals helps you
WWW.BECOMEABLOGGER.COM
This tells me that
the article is still
relevant today.
Starting with your life goals helps you
WWW.BECOMEABLOGGER.COM
This makes me think
“What’s BaseLang, and
how is it related to
learning Spanish fast”.
Optimizing for Search Engine Traffic
• Optimize Your Blog Post Titles
• Optimize Your Blog Post Descriptions
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
WWW.BECOMEABLOGGER.COM
Optimizing for Search Engine Traffic
• Think about what your audience (or potential
audience) struggles with.
WWW.BECOMEABLOGGER.COM
Optimizing for Search Engine Traffic
• Think about what your audience (or potential
audience) struggles with.
• Use the YOAST SEO plugin to show that you
understand them.
WWW.BECOMEABLOGGER.COM
Optimizing for Search Engine Traffic
• Think about what your audience (or potential
audience) struggles with.
• Use the YOAST SEO plugin to show that you
understand them.
• Think about what you know they need to hear
to click through to that piece of content.
WWW.BECOMEABLOGGER.COM
2019 Blog Content Calendar Spreadsheet
Get my
WWW.BECOMEABLOGGER.COM
Create the
Perfect Blog Post
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
I was hooked.
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
I was hooked.
He experienced my pain
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
I was hooked.
He experienced my pain
AND
He had a SOLUTION.
WWW.BECOMEABLOGGER.COM
Create the Perfect
Lead Magnet
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
The blog post was
interrupted every so often
with the following
invitation:
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
GUARANTEE:
If the topic of the post interests your
reader, so will the guide.
WWW.BECOMEABLOGGER.COM
Starting with your life goals helps you
GUARANTEE:
They will sign up to your list to get
the more expanded version of what
they are reading in your blog post.
WWW.BECOMEABLOGGER.COM
2019 Blog Content Calendar Spreadsheet
Get my
WWW.BECOMEABLOGGER.COM
Create a
Value-Adding
Email Sequence
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
Email #1
WWW.BECOMEABLOGGER.COM
Delivering on your promise (and add value)
WWW.BECOMEABLOGGER.COM
Delivering on your promise (and add value)
- Give access to the free guide
WWW.BECOMEABLOGGER.COM
Delivering on your promise (and add value)
- Give access to the free guide
- Hit REPLY to the following statement:
“P.S. hit reply and let me know what you want to use Spanish for once you speak it!
I read and reply to everything :)”
WWW.BECOMEABLOGGER.COM
Email #1: Email #2:
WWW.BECOMEABLOGGER.COM
Asking for Engagement
WWW.BECOMEABLOGGER.COM
Asking for Engagement
- FOCUS: Asking for advice
WWW.BECOMEABLOGGER.COM
Asking for Engagement
- FOCUS: Asking for advice
“This blog is for YOU, so we want to know what you want to learn about. What can we
help with? Any how-to tactical questions? Maybe you're confused about a specific topic?”
WWW.BECOMEABLOGGER.COM
Asking for Engagement
- FOCUS: Asking for advice
“This blog is for YOU, so we want to know what you want to learn about. What can we
help with? Any how-to tactical questions? Maybe you're confused about a specific topic?”
They care about
what the readers
want to learn.
WWW.BECOMEABLOGGER.COM
Asking for Engagement
- FOCUS: Asking for advice
“This blog is for YOU, so we want to know what you want to learn about. What can we
help with? Any how-to tactical questions? Maybe you're confused about a specific topic?”
They care about
what the readers
want to learn.
They are asking the
readers to actively
engage with them by
hitting reply.
WWW.BECOMEABLOGGER.COM
Asking for Engagement
- FOCUS: Asking for advice
“This blog is for YOU, so we want to know what you want to learn about. What can we
help with? Any how-to tactical questions? Maybe you're confused about a specific topic?”
They care about
what the readers
want to learn.
They are asking the
readers to actively
engage with them by
hitting reply.
They want to get
at what their
readers are
struggling with.
WWW.BECOMEABLOGGER.COM
Email #1: Email #2: Email #3:
WWW.BECOMEABLOGGER.COM
Set the stage for what’s up next.
WWW.BECOMEABLOGGER.COM
Set the stage for what’s up next.
Their next email was a four-part series:
WWW.BECOMEABLOGGER.COM
Set the stage for what’s up next.
Their next email was a four-part series:
The foundational rule of language learning that explains why traditional
methods don't work
The simplest trick for becoming conversational in a third of the time -
without changing how you study
How to never forget the words you need in Spanish (aka why flashcards
aren't enough)
How to easily understand native Spanish speakers in the real world (even
when they are talking a million miles an hour)
WWW.BECOMEABLOGGER.COM
See why I’m still subscribed?
WWW.BECOMEABLOGGER.COM
Eventually, I signed up!
Create a Product that Sells Itself
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
Blogging
CAN HELP
Your Business
WWW.BECOMEABLOGGER.COM
BaseLang provided
a great example
of how this is done
in real life.
For a more in-depth training,
check out the coaching club:
WWW.BECOMEABLOGGER.COM
For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/
WWW.BECOMEABLOGGER.COM

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Fear and Success: Are They Related?
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Fear and Success: Are They Related?
 

Case Study: How BaseLang Uses Blogging to Get Customers