Do you have a content brand strategy for your blog? Or is your content more random? Listen to this episode, get a strategy, and dominate your niche.

1. HOW TO CREATE A
C O N T E N TC O N T E N T
Brand StrategyBrand Strategy
FOR YOUR BLOG
WWW.BECOMEABLOGGER.COM

2. CONTENT
MARKETING
CONTENT
MARKETING
=
Remember:
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3. GOALS
The CONTENT you
create is a key
element in
accomplishing
your content
marketing goals
Remember:
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4. GOALS get people to
engage with your
brand
build awareness
for your blog
sell your
products/services
get people on
your email list keep in touch with
your customers
The CONTENT you
create is a key
element in
accomplishing
your content
marketing goals
Remember:
WWW.BECOMEABLOGGER.COM

5. Do Your Research
EXTERNAL
RESEARCH
How to do it:
WWW.BECOMEABLOGGER.COM

6. Do Your Research
Analyze what others are doing (and more
importantly, what they aren't doing).
Browse through Social Media to see what your
audience is talking about.
Join relevant Facebook groups and see what
discussions are happening.
Search
EXTERNAL
RESEARCH
How to do it:
WWW.BECOMEABLOGGER.COM

7. What are people in your
audience talking about?
What are other content
creators talking about?
What are people
struggling with?
What’s missing?
?? ??
How to do it:
WWW.BECOMEABLOGGER.COM
EXTERNAL
RESEARCH

8. INTERNAL
RESEARCH
How to do it:
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9. INTERNAL
RESEARCH
Go inside Google Analytics
Determine which blog posts are performing
well. These are the kinds of content that
resonates with your audience.
How to do it:
WWW.BECOMEABLOGGER.COM

10. Analyze the Content
You're Already
Creating
How to do it:
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11. Analyze the Content
You're Already
Creating
??Are they in line with your
content brand statement?
How to do it:
WWW.BECOMEABLOGGER.COM

12. Analyze the Content
You're Already
Creating
??Are they in line with your
content brand statement?
Do some introspection.
Look at the titles of all the
blog content you’ve been
creating.
YES. You're in the
right direction.
NO. It’s time to
revise your content
creation habits
?
How to do it:
WWW.BECOMEABLOGGER.COM

13. Create Your
Content Plan
How to do it:
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14. Create Your
Content Plan
How to do it:
WWW.BECOMEABLOGGER.COM
... that is in alignment with
your content brand statement.

15. How to do it:
WWW.BECOMEABLOGGER.COM

16. How to do it:
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Get started by downloading my
2017 Blog Content Calendar Spreadsheet
at becomeablogger.com/spreadsheet

17. And your job doesn't stop here. You have to...

18. And your job doesn't stop here. You have to...
Continually Monitor Your
Content Once Published

19. And your job doesn't stop here. You have to...
Continually Monitor Your
Content Once Published
Monitor your content on a regular basis.
Check your analytics, social share,
comments, etc.

20. And your job doesn't stop here. You have to...
Continually Monitor Your
Content Once Published
Monitor your content on a regular basis.
Check your analytics, social share,
comments, etc.
What content is your audience resonating
with? What should you change??

21. MORE ON THIS AT WWW.BECOMEABLOGGER.COM