Marketing Operations Manager | Branding Strategist | Transcreation Content Creator

1. LETICIA
BARBA
M a r k e t i n g O p e r a t i o n s M a n a g e r | B r a n d i n g
S t r a t e g i s t | T r a n s c r e a t i o n C o n t e n t C r e a t o r
CONTACT
leticia.barba@gmail.com
+507 6781-8484
https://www.linkedin.co
m/in/leticiabarba
Panama City, Panama
REGIONAL OPERATIONS MANAGER FOR CENTRAL AMERICA & CARIBBEAN
ADARE INTERNATIONAL | 2016 - Present
Responsible for the management and implementation of all marketing print production
projects for large-sized pharmacy businesses throughout CAC region, providing
training into a new platform, and improving Key Performance Indicators and
maintaining the common ground under global branding guidelines.
Selection, training, management, monitoring, and coaching of service providers to
assure excellence in performance and compliance with quality standards require for
the implementation in more than 11 countries.
Build relationships between internal stakeholders, agencies, and suppliers.
In charge of developing and implementing communication campaigns aligned with
our client’s project objectives.
Coordinate research initiatives to provide executive recommendations based on the
latest business intelligence.
Analyzed job revenues, cost and profitability.
Achievements: Implementation of the best practices and processes involved in the
onboarding process generating monthly improvements of more than 20%.
Implementation specialist and marketing operations manager, leading
multidisciplinary teams focused on achieving planned goals with experience across
cultural borders and business environments. Excellent communicator, planner and
motivator, able to build strong relationships and effectively adapt to new challenges,
with an innate ability for multi-tasking and problem solving through creative thinking.
CORE COMPETENCIES
EXPERIENCE
ABOUT
Brand Strategy
Product Marketing
Digital Marketing
Performance Analysis
Operations Management
Project Management
Copywriting
Social Media Strategies
Art Direction
Campaign Evaluation
Market Research & Development
Editorial
EDUCATION
MAJOR IN LAW AND
POLITICAL SCIENCE
2004
Universidad Santa Maria La
Antigua – U. S. M. A.
COMPUTER SKILLS
Adobe (PS, AI, AD, Acrobat)
SAP/Oracle
ePadex
CSS
ICHOR
MS Office
fb.me/leticiabarba
@deadlytongue
SOCIAL

2. LETICIA A.
BARBA
M a r k e t i n g O p e r a t i o n s M a n a g e r | B r a n d i n g
S t r a t e g i s t | T r a n s c r e a t i o n C o n t e n t C r e a t o r
LANGUAGES
MARKETING SPECIALIST LATAM
PROCTER & GAMBLE / SCHAWK! | 2014 - 2016
Management of all marketing project aspects from initial assessments to completion
alongside with the project team and senior management. Provided continuous training
to improve established cost and schedule targets, customer satisfaction, quality
product and profitable growth opportunities.
Ensured the development of accurate project delivery, aligned with regional
standards.
Provided tailored support to solve our client’s in-country marketing efficiency
issues.
Developed capacity building strategies for staff, to increase performance and
efficiency.
Ensured compliance with the Master Data Management (MDM) monitoring process
for project review.
EXPERIENCE
Spanish - C2
English - C2
French - C1
Portuguese - C1
German - B1
CERTIFICATIONS
Inbound Marketing
Manager Fundamentals
Project Management
SEO
Writing Marketing
Copy Print Production
BUSINESS & CUSTOMER SERVICE MANAGER
LIVE AND INVEST OVERSEAS | 2012- 2014
Managed operational publishing and production tasks in coordination with the marketing
and editorial teams through effective priority setting and delegation.
Achieved financial objectives by tracking office expenditures to budget, scheduling
expenditures, analyzing variances, initiating corrective actions.
Kept daily office operations and procedures running smoothly, including reception,
correspondence, organizational systems and supply requisitions.
Proactively ensured a safe workplace including compliance with applicable laws,
insurance requirements and work training.
BUSINESS OWNER & DEVELOPER
LA RUE BOHEME | 2009- 2012
Designed of original clothing and accessories alongside negotiations with suppliers on
remote countries (India, China, Thailand and Peru).
Managed sales strategy of products, B2B Marketing, accountability of the brand and
web design.
Developed a business plan based on creative and innovating ideas including fashion
shows, model scouting and partnership with other designers.
Coordinated community management through Flickr, Wordpress, Instagram, Facebook
and Google Ads.
INTERNATIONAL EXECUTIVE BUYER B2B
ZF LEMFÖRDER GmbH | 2007- 2010
Build relationships between internal stakeholders and external suppliers by
implementing sourcing plans and strategy with BCC suppliers.
Tracked price increases, pilot licensing and operation productivity.
Followed up BCC supplier industrialization process to ensure on-time samples
deliveries and die-casting testing.
Monitored and managed parallel RFQ processes with BCC suppliers.
Researched for alternative suppliers to the existing in database.
Facilitated Internal and External meeting synchronization.