What jobs do data analysts have? What companies hire for these different roles? What skills does an aspiring analyst need to be hired in one of these roles?
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1. What Jobs do Data
Analysts Have?
Descriptions of data-driven roles
across industries
Analyze
Clean
Visualize
2. Data Analyst
Overview
A love of programming &
technology, analysis, number
crunching, investigating and
making sense of large volumes
of data.
What type of companies hire
for this position?
Banks, universities and large
companies.
Languages & Tools
• Excel
• R
• SQL
• Tableau
What key skills does this job
require?
Hypotheses testing, regression
analysis and data visualization
best practices
3. Web Analyst
Overview
Analyze, track, and report
user behavior and provide
insight on how to optimize
website design, content,
campaigns and sales funnels.
What type of companies hire
for this position?
Early-stage startups,
ecommerce platforms and
large companies.
Languages & Tools
• Excel
• SQL
• Google Analytics
• Javascript
What key skills does this job
require?
Multivariate testing, A/B testing,
SEM / PPC / SEO and data
visualization best practices
4. Marketing Analyst
Overview
Analyze and report
performance of marketing
campaigns to drive
improvement in marketing
strategy and increase sales.
What type of companies hire
for this position?
Startups, large companies and
universities.
Languages & Tools
• Excel
• R
• Tableau
• Google Analytics
What key skills does this job
require?
Data modeling, hypotheses
testing, linear regression and
dashboard design
5. Health Data Analyst
Overview
Clean, analyze and report on
clinical and client data to
identify improvements,
determine effectiveness and
inform decisions.
What type of companies hire
for this position?
Hospitals, pharmaceutical
companies and research labs.
Languages & Tools
• Excel
• SQL
• Access
• Tableau
What key skills does this job
require?
Data modeling, hypotheses
testing and data visualization
best practices
6. Business Analyst
Overview
Analyze business data and
processes to provide strategic
and actionable insights to
department and company
leadership.
What type of companies hire
for this position?
Consultancies, large
companies and agencies.
Languages & Tools
• Excel
• SQL
• Tableau
• Power BI
What key skills does this job
require?
Database structure, data flow,
dashboard design and
strategic planning
7. Data & Analytics Manager
Overview
Oversee analytics team and
setup and maintain data
recording, reporting and
analysis systems.
What type of companies hire
for this position?
Late-stage startups, hospitals
and mid-size to large
companies.
Languages & Tools
• Excel
• R
• SQL
• Oracle
What key skills does this job
require?
Predictive modeling,
hypotheses testing, regression
analysis, and database
management
8. Other Roles
• Financial Analyst
• Business Intelligence Analyst
• Consultant
• Director of Marketing
• And many more