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Derek Foster,[object Object],Shaun Lawson,[object Object],Mark Blythe,[object Object],Paul Cairns,[object Object],Wattsup?: Motivating reductions in domestic energy consumption using social networks ,[object Object]
Derek Foster,[object Object],PhD Student,[object Object],Lincoln Social Computing (LiSC) Research Centre,[object Object],University of Lincoln,[object Object],http://lisc.lincoln.ac.uk,[object Object]
Introduction,[object Object],Sustainable HCI,[object Object],- Motivating pro-environmental behaviour through technology-enabled feedback,[object Object],Social Norms ,[object Object],- Utilising peer-pressure and social competiveness to bring about reductions in energy usage,[object Object],By combining above concepts we target behaviour change for energy consumption using online social applications,[object Object]
Structure,[object Object],Background - Domestic energy,[object Object],Background – Home energy monitors,[object Object],Method – Participants,[object Object],Method – Design,[object Object],Results,[object Object],Discussion,[object Object],Future Work,[object Object]
Domestic Energy Usage,[object Object],UK domestic energy accounts for approx 30% of total energy expenditure in 2008,[object Object],30% Increase since the 1970’s,[object Object],19% Increase since 1990,[object Object],Only 1.9% of domestic energy consumed is from renewable resources,[object Object],UK goal of 34% carbon reduction by 2020,[object Object],Climate change,[object Object],Source: UK Government Department for Business Enterprise & Regulatory Reform (BERR),[object Object]
Home Energy Meters,[object Object],Meter location – Flats, apartments – difficult to access or inaccessible,[object Object],Energy is intangible,[object Object],Understanding traditional meter readings,[object Object]
Home Energy Monitoring,[object Object],[object Object]
Limited interaction
Closed systems with no social data sharing
Limited online applications
Bound to proprietary software,[object Object]
Pilot Study,[object Object],Recruited 8 households ,[object Object],18 day ‘within subjects’ study to measure energy usage in two conditions ,[object Object],Social condition: participants could view their own and comment upon others’ energy usage,[object Object],Non social condition: participants could view only their own energy usage,[object Object],Research question: Can the use of social media motivate further reductions in energy usage?,[object Object]
Method - Participants,[object Object],Recruited lead participant for each household,[object Object],Regular users of Facebook for the past 12 months,[object Object],Given a Wattson energy monitor ,[object Object],Asked to use,[object Object]
Method - Design,[object Object],Independent Variable - interaction mode, either social or non-social. ,[object Object],Dependent Variable – amount of energy used by each lead participant, with total energy being recorded in each condition for each participant.,[object Object],Repeated measures design,[object Object],Each participant experienced both conditions, and order effects were controlled for as carefully as possible.,[object Object]
Materials - Wattson Monitor,[object Object],PC connectivity,[object Object],Bespoke data collection software developed to transmit data online,[object Object],Good design aesthetics,[object Object],(fits in with environment),[object Object]
Materials - Wattson Monitor,[object Object]
Materials - Wattsup Application,[object Object],Wattsup – A Facebook application providing energy and social feedback ,[object Object],Displays live energy data from Wattson monitor,[object Object],Transforms limited Wattson display into an online interactive social app,[object Object],Utilises Facebook social features,[object Object],MSDN Facebook featured application http://msdn.microsoft.com/en-us/windows/ee384421.aspx,[object Object]
Wattsup?: Motivating reductions in domestic energy consumption using social media
Wattsup Participatory Design,[object Object],User-centred design approach - focus groups and paper-prototyping to produce final interface designs,[object Object]
Wattsup Social Norms,[object Object]
Wattsup Technical Implementation,[object Object]
Wattsup Technical Implementation,[object Object],Recent developments in home energy monitors have simplified development of third party energy applications and raised UX quality,[object Object],Easier to access online energy data through devices like AlertMe monitor and Google’s Powermeter,[object Object]
Results,[object Object],7 out of 8 households reduced their energy consumption when in the social condition,[object Object],130KwH of energy saved – equivalent to Co2 emissions of driving a small car for 399 Km,[object Object],If sustained for 6 months would result in reductions of 2600KwH,[object Object],A Wilcoxon test showed that energy consumption was significantly lower when using in the socially enabled condition (Z= -2.1, N=8, p=0.036),[object Object]
Results,[object Object]
Results,[object Object],Comments board on rankings interface,[object Object],Small Analysis using Grounded Theory,[object Object],Three main categories centred around the user experience emerged:,[object Object],- Banter,[object Object],- Engagement,[object Object],- Competition,[object Object]
Results,[object Object],Banter,[object Object],“how come you are at the top, cut down drastically on your cups of tea?”,[object Object],“energy vampire...you clearly are!!”.,[object Object],Diane: “I’ve turned my washing machine settings down as this uses loads...no pun intended”,[object Object],Alice: “I once turned down a washing machine. Wasn't pretty. It went into a cycle of depression and self-loathing before finally giving me my socks back”,[object Object]
Results,[object Object],Engagement,[object Object],Engagement included disclosure of information such as:,[object Object],“Left my main PC on the last two nights. Made a massive difference to my scores.”,[object Object],“gone down in the rankings? I´m in Spain :S” ,[object Object],“I NEED TO STOP PLAYING PUTER! (idontwanttoidontwanttoidontwantto)”.,[object Object]
Results,[object Object],Competition,[object Object],Competition between the participants was evident in their comments:,[object Object],“Take’s the top spot: D” ,[object Object],“I've been usurped”. ,[object Object],“good to see I'm higher in the table then you rob ha ha” ,[object Object]
Results,[object Object],Google Analytics,[object Object],- highlighted the differences in user interaction activity between both conditions,[object Object],- 263 visits in social condition vs 51 visits in non-social condition,[object Object],- Participants spent greatest amount of time interacting with the rankings interface,[object Object]
Results,[object Object],Semi-Stuctured interviews,[object Object],- carried out at the end of the study in participants' home,[object Object],- asked which condition they preferred with all preferring the social condition,[object Object],- willing to take part in longer studies,[object Object],- found the experience fun and enjoyable,[object Object],“I preferred the second one (socially) because I am quite competitive, it gave me further incentive. I think putting a bit of fun in it is quite important.”. ,[object Object],“Well, this morning we unplugged EVERYTHING one by one, room by room. The reading on the wattson went down by around 450 to 970 watts. Ha, we actually enjoyed investigating this though ;)” ,[object Object]
Discussion,[object Object],Household energy usage was significantly lower when participating in the social condition, 780KW vs 640KW ,[object Object],- This suggests that social interaction over an online social network, such as viewing each others energy usage, comparing own usage to that of peers, and commenting on each other’s progress, can help motivate participants reduce their household energy consumption.,[object Object]

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