1. Enterprise Level Integration
for the Mid-Market
Featuring valued customer
@LiaisonTech

2. @LiaisonTech
Liaison ECS and Delta
• Delta is an any-to-any mapping and data translation
tool.
• ECS is a communication server supporting a wide
variety of data transfer protocols and standards.
• EAI: Delta and ECS combined provide an enterprise
application integration solution capable of coordinating
the many diverse applications, databases, and e-commerce
formats found across the enterprise.
• B2B: Delta and ECS combined provide a business to
business solution capable of coordinating all trading
partner requirements as an extension of the enterprise.
Scalable, reliable and will run unattended. Actively reports
exceptions.

3. @LiaisonTech
Systems, formats, protocols
• Supports EDI (EDIFACT, X12, TRADACOMS)
• Supports XML
• Supports direct database access
• Supports Flat Files
• Supports mail and HTML (as output only)
Conversion and data enrichment between any of these formats
• Integrates with SAP (SAP Bridge), Oracle Applications, Lawson
M3, IBM AS/400 applications, CargoWise, webMethods, Microsoft
Dynamics, legacy systems and most others.
• Integration business scenarios are easily implemented.
• Web services provider (server) and/or consumer
ECS implements HTTP, FTP, POP3 and SMTP communications
protocols, including ALL security variations (AS1, AS2, AS3, FTP/S,
SFTP etc., etc.)

4. @LiaisonTech
An affordable ESB
• ECS and Delta together can be viewed as an
Enterprise Service Bus.
• Allows for creative solutions helping to overcome
business process mismatches
System 1
System 2
System 3
Trading
Partner
Trading
Partner
ECS

5. @LiaisonTech
Liaison services
• Professional integration services
– Support with design
– Support with implementation
– Support with creating translation maps
• Technical and implementation support
– Knowledgeable support staff
– US and Europe
• Hosted solutions
– Translation as a service
– Shared or dedicated server
– Liaison deals with technical exceptions
• Web EDI
– Forms based
– Small companies, low volume
– Can complement rollout for large enterprises

6. @LiaisonTech
From push to pull
• ECS and Delta offer a wealth of functionality
• We see that our customers go far beyond their initial
integration goals when discovering all the possibilities
• A gradual change from customers pushing B2B
integration to supplier pushing for more integration to
their customers and partners.
Project
Scope
Customers Discovery Integration
Customers and partners
Time
Smaller
Businesses
Mid-size Larger
mid-size

7. @LiaisonTech
Some examples
• Tanzanian International Container Services: Dwell time
reporting to shipping lines from Excel sheets sent by customs.
Integration with Oracle database.
• Ligentia UK: Integration of Chinese legacy ERP with UK
CargoWise to obtain shipping orders, validate them, send reports.
• Hewitt NL: Use in-house payment file to create SEPA and BTL91
payments to RBS depending on receiving bank’s capability (Delta
only implementation).
• ACORD re-insurance: Members exchange claim data through
web-services and EDIFACT or XML using ECS and Delta.
• ING: Online, real-time, validation and reporting of SEPA payment
messages uploaded by new customers using ECS and Delta.
• O’Neill: Integration of new ERP (Lawson M3), legacy ERP
(RaTrade), several other systems, B2B with many partners. High
volume of messages.

8. @LiaisonTech
Liaison ECS and Delta at O’Neill
O’Neill Europe
Not afraid of a challenge!
RaTrade
Lawson
M3
Labels
United
Retail
DHL
ECS

9. @LiaisonTech
A Case Study for Integration Success
Richard van der Hoek
O’Neill Europe

10. How it started….
© Liaison Technologies. All rights reserved. Liaison is a trademark of Liaison Technologies. @LiaisonTech

11. @LiaisonTech
O’Neill Operating Models
Owner + Licensees
160 3.000 1+6 118 60.000 >60.000.000

12. @LiaisonTech
O’Neill Operating Models

13. In the transition phase:
1. Support the current environment Keep the Ocean Alive
Strategy Renewal – 5 Global Programs Wave Surprise
1. Replace systems (so less systems remain) - Lawson Global Waves
2. Integration of Systems (SOA,EDI,ESB) Wave Accelerator
3. Reduction of Custom Made Systems, Management Info Wave Master
4. Solid Infrastructure Wave Ground
5. Documenting, Training, Motivating, Inspiring Wave Flow/Surf school
@LiaisonTech
IT Strategy: Riding the Waves brings Happiness

14. @LiaisonTech
Replace Systems: Global Waves
From 52 Core Systems to 5

15. @LiaisonTech
Integration of systems: Wave Accelerator
From De-Central to Central:
• Past:
• 34 countries as a customer
• Very few owned shops
• Now:
• 8 countries integrated with thousands of customers
• E-shop
• 30 (partly) owned shops
• 26 distributors
• Licensees (Canada, Brazil, Japan, South-Africa, etc.)
• More to come..
Lots of (different) formats:
• Different format for the same information
• No standards
• Tailor made solutions per country

16. @LiaisonTech
Integration of systems: Wave Accelerator
Retail:
• Need for information from retailers to:
• Monitor sales
• Control sales
• Replenish
• Improve (future) collections
Different business models:
• Shop in shop
• Franchise
• Consignment
For this EDI is a must !!!

17. @LiaisonTech
Integration of systems: Wave Accelerator
Wholesale:
• Take over EDI done in the countries
• No standards used
• No control mechanism in place
• Connected to a lot of partners:
• TradeCard (Purchase orders)
• TradeLinkOne (Scan, Pack and Ship)
• DHL (Supply Chain and European warehouse)
• Retailers (via Fashion United)
• Buying Groups (Euretco, Intres, Garant)
• Own Retail
• Business decision:
• XML in and out, unless…
• Use standards, unless….
• Secure connections via AS2 (X400)
For this EDI is a must !!!

18. @LiaisonTech
Integration of systems: Wave Accelerator
New way of data integration with
 SOA
 ESB
 EDI
 with all other systems
New after MDM EMC project:
 IBM Data stage in integration
 Stronger use of API’s and web services
Benefits:
 Less Point to Point interfaces
 Reuse of work and interface, building blocks
 Building knowledge of business applications
 Common Definitions
 Near Real-time data
 Control on messaging

19. @LiaisonTech
Integration concept – Traditional approach

20. @LiaisonTech
Integration concept – New approach

21. @LiaisonTech
Route we followed
Mapping and control mechanism:
• Decided for Liaison ECS and Delta after Proof of Concept
• It got what we needed for a fair price
• Easy to learn, understand and use
• Short ROI (within 2 months)
• Flexible solutions for all our different requests
Training:
• Send in some cases to do the training:
• No dull training material
• Training on the job
• Recognizable data
Results after the training:
• SLSRPT and INVRPT
• ORDRSP and PRICAT
• INVOIC
Training follow up:
• One or two dedicated persons (key user and backup)
• Buy a 10-20 days call off work-order for backup
• Keep working with the application
• Great support (local and from team USA)

22. @LiaisonTech
Within 2 – 6 months:
Interfaces with DHL (EDC):
• Article information
• Pick slips
• Pick confirmations
• Ship confirmations
Dutch retailers:
• Seasonal PRICAT
• ORDRSP and related PRICAT
• DESADV
• FTP output with Fashion United
Own retail:
• POS information
• Customer count in shop
Wholesale:
• Forecast information
• Daily order information
Results

23. @LiaisonTech
Within 2 – 6 months:
• AS2 connection (also for current interfaces)
• X400 connection (Germany)
Within 1 year (ending in May 2011):
• Multiple output formats from one source
• Mail functions build in
• Automated import and export routines with legacy systems
• ANSI 850
• ANSI 855
• ANSI 856
• ANSI 810
• Barcode stickers and Price tags for suppliers
• Receipt confirmation EDC
• Stock adjustments and reconciliation EDC
Results

24. @LiaisonTech
Next steps:
Business directions:
• Own EDI department (more cost efficient)
• Sales data from 10 major retailers per country
• Support all kind of business models
Retailers:
• The word is spread
• Every week new requests for data exchange
O’Neill internal:
• Implement as general as possible
• Easy monitoring
• End users must be able to check things easily
• Documentation

25. @LiaisonTech
Jack: “We take away the barriers”
Barrier nature Product O’Neill Result
+
+
+
=
UV =
=
protective
+ =

26. @LiaisonTech
Solutions
• Data Integration
• Data Management
• Data Security
Visit O'Neill here
For more
presentations:
Liaison Webinars
Multinational
• Global headquarters in Atlanta
• European offices in Finland,
Netherlands, Sweden, UK
• More than 7000 customers
worldwide in over 46 countries
ABOUT LIAISON
26
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