As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.

1. Personal
Inbound Marketing
by Jon DiPietro

2. Who am I?

3. Digital
Citizen

4. Career Path
Engineer Business Blogger Inbound
Owner Marketer

5. The Unknown Professional

6. Digital Footprint

7. Prove it!

8. Traditional Job Seeking

9. Ch-ch-ch-ch-changes

10. Power Shift

11. Power
Shift
Democratization

12. Power
Shift
Web 2.0

13. Power
Shift
Trust

14. New Rules

15. New Rules
Mixed Norms

16. Search
Evolution
Search Evolution

17. Jobvite 2010 No
Social Survey 8%
Yes
92%
Do/will you recruit via social media?

18. Jobvite 2010
Social Survey LinkedIn 86%
Facebook 60%
Twitter 50%
Which social networks?

19. Jobvite 2010 Social
Social Survey Recruiting:
+50%
Job
Boards:
-36%
Spending increasing or decreasing?

20. Now what?

21. Solution
Content

22. Solution
Spread Ideas

23. Solution
Measure & Convert

24. Inbound Marketing

25. Inbound
Marketing Create
Analyze Optimize
Convert Promote
Five Steps

26. Inbound
Marketing
Wits vs. Wallets

27. Step One:
Content
Remarkable
Readable
Shareable
Blogging

28. SEO Factors
Step Two:
Optimize
Other
Page Titles
Inbound
URL Links
Search Engine Optimization

29. Step Three:
Promote
Social Media

30. Step Four:
Convert
1) Call to action
2) Conversion form
Landing Pages

31. Step Five: Analytics
Analyze Structure Traffic
Sitemaps Metrics Analysis
Crawl errors Visits/visitors Segmentation
Time on
Keywords A/B testing
page/site
Competitive
Bounce/exit rate
Intelligence
Conversion rate
Engagement
If it can’t be measured,
it can’t be managed.

32. Let’s Build It

33. 1) Register
Your Name
$1/month
Optional,
but highly recommended

34. 2a) Get a
Website
$5/month
Option #1

35. 2b) Get a
Website
Option #2

36. 3) Create
Your Blog
http://bit.ly/wp-resume

37. 4) Add
Content
Presentations, videos, pictures, etc…

38. 5a) Brag on
LinkedIn
Trick out your profile

39. 5b) Brag on
Twitter
Learn and connect

40. 5c) Brag on
Facebook
Share news, pictures, and videos

41. 6) Convert
Visitors
Multiple contact points

42. 7) Measure
Google Analytics

43. Summary
Step Free/Easy Paid
Register domain $0 $12 per year at GoDaddy
Web host $0 at WordPress.com $5 per month at HostGator
Install/configure WordPress $0 $0
Add content $0 $0
Promote via social media $0 $0
Collect leads via forms $0 $0
Measure traffic $0 $0
Annual Total $0 $72

44. CEO Brian Halligan

45. Thank You
Email:
jon.dipietro@domesticatingit.com
Blog:
domesticatingit.com
Twitter:
@JonDiPietro
Book:
“Social Media for Engineers & Scientists”
leftbrainhandbook.com