Redes sociais para empresas B2B

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Apresentação utilizada na palestra realizada por Thiago Leite durante o Social Media Brasil 2012.

Business

Redes Sociais
para empresas
par

Saturday, May 12, 12

“Quem é esse cara?”
THIAGO LEITE
about.me/thiagomtleite

@thiagomtleite

Saturday, May 12, 12

“Social Media só serve para B2C”
#Mito!#

Saturday, May 12, 12

witter, blogs, video and
oogle+ than those investing
few hours a week with social
media.

ools used by B2B versus
B2B vs B2C
2C

his chart shows how B2B
ocial media use differs from
2C-focused businesses.
Diferentes ferramentas
Diferentes métodos
2C are more focused on
Diferentes objetivos
acebook and B2B are more
ocused on LinkedIn, Twitter
nd blogging.

• 87% das empresas B2B usam LinkedIn vs 59% B2C*
• 67% se preocupam com SEO vs 62% B2C*
• 68% usam mídias sociais para obter inteligência vs 59% B2C*

*Fonte: 2012 Social Media Marketing Industry Report
www.socialmediaexaminer.com
Saturday, May 12, 12

Conversa entre empresas

Conﬁança é a BASE
Público segmentado por natureza
Conteúdo tem menos apelo, mas gera mais conhecimento

Saturday, May 12, 12

Ciclo de Compra B2B
Busca! Fez SEM? Lead!

Faz Social?

Cultivo!

Call to Action? Venda!

Saturday, May 12, 12

Marketing de Conteúdo
•
•
•
•
•
Webinar / Hangout On Air
Blog
E-books
Podcasts
SlideShare + Necessidade
Individual

Marketing de Expertise
• Fórum
• Grupos (Facebook, LinkedIn, etc)
• LinkedIn Answers / Quora

Saturday, May 12, 12

#recifenotadez
#recifemaltratado

Saturday, May 12, 12

Experimente e adapte!

Saturday, May 12, 12

Obrigado!
THIAGO LEITE
about.me/thiagomtleite

@thiagomtleite

Saturday, May 12, 12

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Redes sociais para empresas B2B

1. Redes Sociais para empresas par Saturday, May 12, 12

2. “Quem é esse cara?” THIAGO LEITE about.me/thiagomtleite @thiagomtleite Saturday, May 12, 12

3. “Social Media só serve para B2C” #Mito!# Saturday, May 12, 12

4. witter, blogs, video and oogle+ than those investing few hours a week with social media. ools used by B2B versus B2B vs B2C 2C his chart shows how B2B ocial media use differs from 2C-focused businesses. Diferentes ferramentas Diferentes métodos 2C are more focused on Diferentes objetivos acebook and B2B are more ocused on LinkedIn, Twitter nd blogging. • 87% das empresas B2B usam LinkedIn vs 59% B2C* • 67% se preocupam com SEO vs 62% B2C* • 68% usam mídias sociais para obter inteligência vs 59% B2C* *Fonte: 2012 Social Media Marketing Industry Report www.socialmediaexaminer.com Saturday, May 12, 12

5. Conversa entre empresas Conﬁança é a BASE Público segmentado por natureza Conteúdo tem menos apelo, mas gera mais conhecimento Saturday, May 12, 12

6. Ciclo de Compra B2B Busca! Fez SEM? Lead! Faz Social? Cultivo! Call to Action? Venda! Saturday, May 12, 12

7. Marketing de Conteúdo • • • • • Webinar / Hangout On Air Blog E-books Podcasts SlideShare + Necessidade Individual Marketing de Expertise • Fórum • Grupos (Facebook, LinkedIn, etc) • LinkedIn Answers / Quora Saturday, May 12, 12

8. Saturday, May 12, 12

9. #recifenotadez #recifemaltratado Saturday, May 12, 12

10. Experimente e adapte! Saturday, May 12, 12

11. Atualize-se! Saturday, May 12, 12

12. Obrigado! THIAGO LEITE about.me/thiagomtleite @thiagomtleite Saturday, May 12, 12