1.
Evolution of Internet
How consumers use technology and its impact on our lives

2.
A brief history of the internet
The Internet has revolutionized the computer and communications world like nothing before. From research and
development everything starts in United States and then implicated in international collaboration with United Kingdom and
France in 1950s. For first time in 1960s Paul Baran suggested a distributed network based on data in message
blocks.(October 31,2020).Computers maintain to be used during the 1950s in some specialized applications such as
education and aircraft (control systems).(November 1,2020).The Internet today is widespread information infrastructure and
rapidly increasing use of the online tools allow accomplishment of electronic commerce, information acquisition, and
community operations.
Figure 1; Evolution of computers from 1960s till 2015.
Dremstime.com [online][accessed October 06,2020]

3.
Figure 2; Most of the people are using search engines for : shopping, research,entertainment.
Screenshot from ‘That Search Thing’ [online][accessed October 07,2020]

4.
Figure 3; Analyzing the image we can realize the people online activities, percentage and channels.
Wearesocial.com,Simon Kemp (January 30,2020)

5.
Figure 4; Internet speed it may be different in each country, in Singapore per example is considered the fastest internet;
Martin Armstrong (May 10,2019)

6.
Figure 5; Digital devices is helping people to access the internet and for mostly is smartphone and laptop.
Datareportal.com,Simon Kemp (April 23, 2020)

7.
Figure 6; What helps customers to searching for information: phones, in-person,website,email,social
media,sms/text,apps,chat,video chat and etc.
Smartinsight.com,Patrick Kelly (September 08,2017)

8.
Figure 7; What consumers purchase online it is from fashion category; toys,hobby;electronics & media; food & personal
care; furniture and appliances.
Oberlo.com[online][accessed October 07,2020]

9.
Figure 8; Global users connected to the internet, phones and media.
Thenextweb.com,Simon Kemp (January 30,2019)

10.
Figure 9; Infographic statistic our action in 60 seconds online.
Digital media present a large variety of contexts, for success
you need a quality content which can put your competitors
behind you.
Allaccess.com, Lori Lewis (March 10,2020)

11.
Figure 10; As example in Uk, the consumers preferences to use digital technology it may be different and the way how this
is changed during few years.
Statistics.com,Niall McCarthy (August 6 ,2018)

12.
Figure 11; Let’s taken into consideration that in 2020 that 57% of global population is accessing internet.
Broadbandsearch.net [online][accessed October 08,2020]

13.
Figure 12; Huge global digital information is in circulation and is increasing day by day, it may reach
175 zetabytes in 2025, comparing with 2 zetabytes in 2010. Everisknowler.com (February 13,2020)

14.
Figure 13; People love to share information via private messaging apps, social media accounts,
word of mouth,SMS,Email. Smartsinsight.com (September 04,2019)

15.
Figure 14; Most passionate country to the internet.
Zdnet.com,Eileen Brown (August 29,2019)

16.
Figure 15; Future is challenging and with digital devices will be more easy to find your answers;by improving in visual
search,voice search,no-click search, video marketing, increasing amount of influencer.
Theedigital.com,Christopher Lara(July 14,2020)

17.
Summary
In nowadays we are free to access all the information, including our needs and wishes, we have a lot of sources to make sure
to take a the right decision, even more to share the experience or to interact more and more with people. Possibility to create a
relationship or to have 24 hour support and to don't be step back with any news.
Go,do and know this is the key when we are looking for information; with digital technology now is more comfortable to
searching for it.When you are looking for content we are expecting to appear on first page or accessing on first address,result.
Coming with examples: voice assistance is that way to help us to avoid typing whereas saving time, which for any business
this is a guide to be closer to the consumer. Video content now is more attractive from audience sides but trends is not
stopping in here and I believe is developing rapidly. Artificial intelligence is looking to take over of the our future, connecting us
through different platforms and exposing tools to encouraging people to remain connected, becoming a permanent consumer.
Maintain significant business is quite important to take in consideration new coming, and to make convenient for everyone.
Especially the Covid-19 pandemic changed the behavior and lives of people approximately 74% of population is working from
home or partially is doing it, 59% have increased video apps, 49% are ready to share information only for developing,44%
millennials have Amazon Prime membership,36% are spending time on social media and entertainment,35% are buying
groceries online mostly by phone.
In conclusion that is amazing thing which is happening with all of us; all of digital technology is in progress and doing our life
more enjoyable, unbelievable also is how technology is conforms after us. Looking further I hope innovation will maintain good
behavior and helping to save time, to give more comfortable way to improve ourselves and find answers to all the requiries.

18.
Please visit :
7pofdigitalmarketing.blogpost.com

19.
References Images
Figure 1; Dreamstime.com ,’Evolution of computers’[online], available at:
https://www.dreamstime.com/stock-illustration-computer-evolution-vector-illustration-white-background-image68925850
[accessed October 06,1010]
Figure 2; Thatserchthing.com, ‘ How and Why People Use Search Engines’ by Johnny Rogers [online], available at:
https://thatsearchthing.com/how-and-why-people-use-search-engines/ [accessed October 07,2020]
Figure 3; Wearesocial.com, Simon Kempt (January 30,2020),’Digital 2020: 3,8 Billion People Use Social Media’[online],
available at: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media [accessed October
07,2020]
Figure 4: Statista.com, Martin Armstrong (May 10,2019),’ The Country with Fastest Internet’[online], available at:
https://www.statista.com/chart/7246/the-countries-with-the-fastest-internet/ [accessed October 07,2020]

20.
Figure 5;Datareportal.com,Simon Kemp (April 23, 2020),’’Digital 2020: 3,8 Billion People Use Social Media’[online],
available at: https://datareportal.com/reports/digital-2020-april-global-statshot [accessed October 07,2020]
Figure 6; Smartinsight.com,Patrick Kelly (September 07,2017),’Which channels do consumers use when researching
products before buying online?’[online], available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-product
s-buying-online/ [accessed October 07,2020]
Figure 7; Oberlo.com,’Top online shopping categories’[online], available at:
https://www.oberlo.com/statistics/top-online-shopping-categories [accessed October 07,2020]
Figure 8; Thenextweb.com,Simon Kemp (January 30,2019),’Digital trends 2019:Every single stat you need to know about
the internet’[online], available at:
https://thenextweb.com/contributors/2019/01/30/digital-trends-2019-every-single-stat-you-need-to-know-about-the-internet/
[accessed October 07,2020]
Figure 9; Allacces.com, Lori Lewis (March 10,2020),’Infographic: What Happens In An Internet Minute 2020’[online],
available at: https://www.allaccess.com/merge/archive/31294/infographic-what-happens-in-an-internet-minute [accessed
October 08,2020]

21.
Figure 10; Satistica.com, Niall McCarthy (August 06, 2018),’ The evolution of digital device ownership in the UK’[online],
available at: https://www.statista.com/chart/14981/the-evolution-of-digital-device-ownership-in-the-uk/ [accessed October
08,2020]
Figure 11; Broadbandsearch.net, ‘Key internet Statistics to Know in 2020 (Including Mobile)’[online], available at:
https://www.broadbandsearch.net/blog/internet-statistics [accessed October 08,2020]
Figure 12; Everisknowler.com,’knowler is a solution that brings to you automatically the most relevant, accurate and
up-to-date information from your structured and unstructured data’[online], available at:
https://www.everisknowler.com/data-fabric-manage-fast-growing-data/ [accessed October 08,2020]
Figure 13; Smartinsight.com,’ How brands are redefining influencer marketing with dark social’[online], available at:
https://www.smartinsights.com/social-media-marketing/social-media-strategy/redefining-influencer-marketing-with-dark-soci
al/ [accessed October 08,2020]
Figure 14; Zdnet.com,Eileen Brown (August 29,2019),’Which countries are most addicted to their screens?’[online],
available at: https://www.zdnet.com/article/which-countries-are-most-addicted-to-their-screens/ [accessed October 08,2020]
Figure 15; Theedigital.com,Christopher Lara (July 14,2020),’The Top Digital Marketing Trends in 2021’[online], available
at:https://www.theedigital.com/blog/digital-marketing-trends [accessed October 09,2020]

22.
Text References
Wikipedia (October 31,2020),’History of the Internet’[online], available at:
https://en.wikipedia.org/wiki/History_of_the_Internet [accessed October 06,2020]
Wikipedia (November 1,2020),’Computer’[online], available at: https://en.wikipedia.org/wiki/Computer#History [accessed
October 06,2020)
Searchenginewatch.com,Kevin Gibbons (January 11,2013),’ Do,Know,Go: How to create content at Each Stage of the
Buying Cycle’[online], available at:
https://www.searchenginewatch.com/2013/01/11/do-know-go-how-to-create-content-at-each-stage-of-the-buying-cycle/
[accessed October 09,2020]
Slideshare.net(November 07,2019),’Assignment 2 task 1 - How consumers use technology and its impact on their
lives’[online],available at:
https://www.slideshare.net/LizCarey5/assignment-2-task-1-how-consumers-use-technology-and-its-impact-on-their-lives-19
1327589 [accessed October 09,202]
Pwc.com,’The consumer transformed Global Consumer Insights Survey 2020’[online],available at:
https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html [accessed October 09,2020]

23.
Thank you for your precious time!