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Megan Youngmee Book

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Megan Youngmee Book

  1. 1. Megan Young-mee Krempels graphic designer art director brand consultant krempels.megan@gmail.com tel: 213.952.9799
  2. 2. LITTLE BLACK BAG Cultivated, communicated & executed the strategic creative vision of the site including onboarding funnel. Designed the look & feel of the site, brand story, pitch decks, press kits, social media content & packaging.
  3. 3. ElizabEth KEnnEdy Bollare PR 310.246.0983 elizabeth@bollare.com lOS anGElES, Jan. 31, 2012 – Little Black Bag, a new cutting edge social commerce site that offers a personalized collection of brand name women’s merchandise, announced today it has officially launched. Little Black Bag draws inspiration from the Japanese shopping concept fukubukuro, or “lucky bag sale”, where shoppers buy a mystery bag of fashion products & trade the items with friends. On Little Black Bag, shoppers take an interactive style quiz & are offered a personalized mystery bag filled with the best in women’s fashion & beauty products. Shoppers then have a week to search the Little Black Bag marketplace & trade with others to assemble their perfect bag of items. Once trading is over, the products in the bag are shipped out. Trading is fun & exciting, as shoppers discover new brands & see what products are trending. In addition, select users can win “Delights”—hot seasonal products worth 4-5 times the price of their bag. Little Black Bag offers premium accessories, jewelry, handbags, cosmetics, & home decor. In less than 3 months, the company has signed over 80 top brands like Z Spoke by Zac Posen, BCBGeneration, Betsey Johnson, & Kenneth Jay Lane, among others. Shoes & apparel will soon be available. A Happiness Guarantee allows users to cancel their Little Black Bag of products any time, ensuring members can shop with confidence & in a risk-free way. “There is a genuine void in the online fashion category for interactivity & excitement,” said Co-Founder & CEO, Dan Murillo. “The vision for Little Black Bag is to bring the real-world thrill of discovery & shopping with friends to the internet,” Murillo adds. Murillo & Co-Founder/Chief Technology Officer Sasha Siddhartha, both Stanford grads, along with Co-Founder & President David Weissman lead the senior team at Little Black Bag. Weissman was most recently an executive at GSI Commerce. “I didn’t believe there was such a thing as ‘social commerce’ before Little Black Bag,” said Weissman. “I had many start-up companies pitch me their social commerce ideas over the last 24 months, but there was nothing social about them—you shopped by yourself. Little Black bag is the first incarnation of a truly engaging social commerce experience.” Due to the early success of Little Black Bag, the company has already expanded to include a buying team in New York City & completed several key management hires. As a result of their recent Series A financing, Little Black Bag will continue to build out their product offerings & grow their team. Visit Little Black Bag online at LittleBlackBag.com, or on Facebook & Twitter. HOTOFFTHEPRESS Little Black Bag, Breakthrough Online Shopping Site Announces Launch pinterest /littleblackbag twitter @lbbag/littleblackbag facebook littleblackbag.com url therelease OURBRANDS Over 80 & Counting . . . Sometimes the fun is in the unexpected. presskit ElizabEth KEnnEdy Bollare PR 310.246.0983 elizabeth@bollare.com LITTLE BLACK BAG Cultivated, communicated & executed the strategic creative vision of the site including onboarding funnel. Designed the look & feel of the site, brand story, pitch decks, press kits, social media content & packaging. Shop& Swap& Ship.
  4. 4. FINAL LOGO CAROLYN ROBB SCHWARTZ COMPANY Created brand identity & licensee guide for the personal chef to Prince William & Princess Diana. Skills: vector illustration, research, typography, print layout. color basic type lock ups SHIELD LEAVES FOLIAGE/ LAVENDAR CROSSED UTENSIL PROFE abcdefghijklmnop ABCDEFGHIJKLMNO logo elements BRAND GUIDE ROBINS EGG BLUE PALETTE SECONDARYPALETTE COLOR SHIELD GRAYSCALE SHIELD LEAF GREEN MANDERINE ORANGE STEEL BLUE SILVER GRAY COOL CHARCOAL PRIMARY color basic type lock ups GRAVUR SHIELD LEAVES FOLIAGE/ LAVENDAR CROSSED UTENSIL PROFESSIONAL - 1/3 X HEIG M NEUTRA abcdefghijklmnopqrstuv ABCDEFGHIJKLMNOPQRSTU logo elements BRAND GUIDE ROBINS EGG BLUE PALETTE SECONDARYPALETTE COLOR SHIELD GRAYSCALE SHIELD LEAF GREEN MANDERINE ORANGE STEEL BLUE SILVER GRAY COOL CHARCOAL PRIMARY
  5. 5. ASK KASK KANYE SK KANYE SK KANYEASK KANYE.COM VECTOR ILLUSTRATION Line art illustrations created for a spoof Kanye West web site. Used iconic personality elements with simple vector style and primary colors to add personality and humor simple interactive dot com. Skills: art direction, vector illustration, icon design.
  6. 6. BRANDING CONCEPT JUDITH LEIBER FINE JEWELRY Using fine jewelry in graphic way mimicking the graphic lines of the gems & creating an graceful line in the logotype are part of the early concept stages for a luxury brand redesign for Judith Leiber Jewelry giving a fresh cutting edge look to a classic line of elegance & sophistication. Skills: concepting, logo & print design.
  7. 7. BRAND DESIGN SKECHERS Created the look and feel for Skechers USA brand that was used in environmental design, national ad campaign and all marketing collateral. Skills: concepting, photoshoot art direction, logo design, retouching, typography, compositing, hand illustration JOB NAME Requestor Trim Bleed Live Scale Color(s) Overprinting Custom Techs Paper Stock Round No. FilenameJob # Print Scale Due Date Traffic Manager Production Designer Reviewer Quantity 1st Comp Date 2nd Comp Date A/R Date Last User / Previous User Fonts Colors Links Last Modified Skechers Printer SETUP CONTENT ROUTING CPL None W_USA_ProductPstr_Jan10_AutumnBoots W_USA_ProductPstr_Jan10_AutumnBootsF.indd 1 Jason Greenberg 11.375” x 18.375” 11.875” x 18.875” 10.875” x 17.875” 1” = 1” (100%) 4 CP/4 CP None None None 01.05.10 Beth Atkins None Megan Krempels Fred Machuca None None None 01.05.10 megank / christii 1-6-2010 3:56 PM Univers (57 Condensed), Adobe Caslon Pro (Semibold, Bold) Cyan, Magenta, Yellow, Black ProductPoster_WUSA_Jan2010_11.375X18.375_Front.psd (CMYK; 298 ppi; 100.62%), SkechersSwirl- Logo_BW_Rough.psd (CMYK; 719 ppi, -720 ppi, 935 ppi; 41.69%, -41.69%, 32.06%), SMK_7092_bwNew. tif (CMYK; 290 ppi; 103.4%), Crosshatch_color.tif (CMYK; 2139 ppi, 1845 ppi, 1943 ppi; 42.07%, 48.76%, 46.31%), splat.psd (CMYK; 780 ppi, 756 ppi, 194 ppi; 38.44%, 39.63%, 154.1%), WUSAW_47203_ GRAPHICSC1_Print GCH BKPR CHOC CHOC NAT BRN OLV GRY CHOC BLK { SPARTAN } cape cod 47230 { COMPULSIONS } canyon run 46757 { COMPULSIONS } pretty puff 47192 { COMPULSIONS } pyramids 47190 { COMPULSIONS } hitchhiker 47116 { SPARTAN } puffster 47203 CCL CHOC autumn boots CHOC 47203 CHOCGRY 47203 COMPULSIONS canyon run BRN { COMPULSIONSCOMPULSIONS46757 BRNBKPR NAT COMPULSIONSCOMPULSIONS } hitchhiker } 47116 GCH {{ SPARTAN cape cod 47230 COMPULSIONS pretty puff COMPULSIONSCOMPULSIONS pretty puff BLK 47230 CHOC OLV COMPULSIONSCOMPULSIONS } pyramids 47190}47190} CHOCCHOC 47190 CHOCCHOC 47190 {47192 CHOCCCL JOB NAME Requestor Trim Bleed Live Scale Color(s) Overprinting Custom Techs Paper Stock Round No. FilenameJob # Print Scale Due Date Traffic Manager Production Designer Reviewer Quantity 1st Comp Date 2nd Comp Date A/R Date Last User / Previous User Fonts Colors Links Last Modified Skechers Printer SETUP CONTENT ROUTING CPL None W_USA_ProductPstr_Jan10_Americana W_USA_ProductPstr_Jan10_Americana.indd 1 Jason Greenberg 11.375” x 18.375” 11.875” x 18.875” 10.875” x 17.875” 1” = 1” (100%) 4 CP/4 CP None None None 01.05.10 Beth Atkins None Megan Krempels Fred Machuca None 01.05.10 None None megank / christii 1-7-2010 6:43 PM Univers (57 Condensed), Adobe Caslon Pro (Bold, Semibold) Cyan, Magenta, Yellow, Black ProductPoster_WUSA_American_Jan2010_11.375X18.375_Front.psd (CMYK; 301 ppi; 99.34%), SMK_6813_bwLIghter.tif (CMYK; 426 ppi, -427 ppi; 70.27%, -70.27%), SkechersSwirlLogo_Invert.psd (CMYK; 719 ppi, -720 ppi; 41.69%, -41.69%), Crosshatch_KO.tif (CMYK; 2139 ppi; 42.07%), splat_KO.psd (CMYK; 164 ppi, 780 ppi; 182.56%, 38.44%), WUSAA_49984_CSNT_3qtrRT.tif (CMYK; 254 ppi; 28.29%), GRAPHICSC1_Print BLK TPE BLK BRN CHOC BLK WTN DKTP CSNT americana { POISE } 49978 { STRUTS } tassy 49984 { POISE } 5th ave 49979 { POISE } stanford 49977 { STRUTS } harnessed 49983 CHOC POISE BLK POISEPOISE } 49978 POISEPOISE } BLK {49977 STRUTS harnessed 49977 { STRUTS harnessed POISE } th ave POISE }POISE } WTN STRUTSSTRUTS } tassy CSNT 4998449984 { } BLKTPE 49977 {{ {{ POISE49979 {{ POISE {4997749977 5th ave {{ POISE4997949979 49977 BLK DKTPDKTP 49983 BRN TPE
  8. 8. BRAND DESIGN SKECHERS RESISTANCE Created the look and feel for High End fitness Group Skechers. Skills: concepting, photoshoot art direction, logo design, retouching, typography, compositing, information graphics design, copywriting, hand illustration balance heart rate range of motion barefoot technology resistance burn absorption stride alignment activation shock
  9. 9. BRAND DESIGN SKECHERS RESISTANCE Created the look and feel for high end fitness shoe SRR. Instore Graphics, International ad campaign and Point of purchase displays. Skills: concepting, photoshoot art direction, logo design, retouching, typography, compositing, information graphics design, icon design, copywriting, hand illustration JOB NAME Requestor Trim Bleed Live Scale Color(s) Overprinting Custom Techs Paper Stock Round No. FilenameJob # Print Scale Due Date Traffic Manager Production Designer Reviewer Quantity 1st Comp Date 2nd Comp Date A/R Date Last User / Previous User Fonts Colors Links Last Modified Skechers Printer SETUP CONTENT ROUTING COMP None SRR_22x17 Ad Board ShapeUps_SRR_SillhouetteConcept_Horizontal_22x17. 1 None 22” x 17” 26.5” x 17.5” None 1” = 1” (100%) None None None None None Karey Teng None None Fred Machuca/Jason Greenberg None None None megank / janellei 4-9-2010 1:44 PM None Cyan, Magenta, Yellow, Black SU_SRR_Silhouette_UpdatedShoeConcept2.psd (CMYK; 320 ppi; 93.6%), SRR_Logo_KO.ai (157.25%), FeaturingShape-Ups_Technology.ai (107.91%), SRR_Tag_RunLess_KO.ai (224.38%), SRR_Tag_JoinResis- tance_KO.ai (319.94%) CANONC1_Print T E C H N O L O G Y
  10. 10. seal SCHOLAR R E V I E W E D EDUCATION HOME TRAVELON THE ROAD GIANT COMPANY LARGE COMPANY SMALL COMPANY MICRO COMPANY MEDIUM COMPANY HIDDEN FEE RISK PERFORMANCE ENERGY HEALTH CARE INDUSTRIAL MATERIALS BUSINESS SERVICES FINANCIAL SERVICES JUNK BONDS FOREIGN INVESTMENT DERIVATIVES FINANCIAL ICONS Fairmarket Trust Concept box design created for the fitness shoe brand extension. Skills: concepting, art direction, compositing, retouching, typography, layout. Rip-Off fAcTOR Summary Understanding Your Score Next Steps quickly navigate for more score information Rip-Off REpORT transparancy, clarity, protection fund score® simulator print version ...continue to find out to save money from fees NOT GOOD Over 25 years, 45% of your profits could be directed out of your retirement savings and paid to the individuals that run your mutual funds. fundscore® Your score indicates that this year, mutual fund fees could eat up 32% of your profits. 68% 32% lost profits NExT YEAR YOU will pAY $977.00 iN HiDDEN fEEs fOR YOUR fUNDs Stephen James Pay to the Order of dollars next year $ 977.00Fund Manager Stephen James Nine hundred and seventy-seven hidden fees $50,000 $40,000 $30,000 $20,000 $10,000 $0 fEEs YOU pAY OVER TimE next year $977 5 years $5,775 10 years $14,166 25 years $66,064 Rip-offFACTORS Danger Performance Tax Management Discipline February 19, 2009 | Steven James | Black Rock Global Allocation C (MCLOX) | Fee Score® : 460
  11. 11. Core Ding Dong Pads Knock KNock / Target Repurposed, redesigned & rewritten Knock Knock’s specialty products to create a mass paper line for Target, using friendly colors & quirky concepts. Skills: concepting, typography, print layout. COUPONS 20 SHEETS 053-19-1739
  12. 12. LEVI’S GUM GUM Created on image interactive ads for Levi’s cross media campaign Skills: ad concepting, web production, research, , Ad layout.
  13. 13. NEWSLETTER ART JUPITERIMAGES Monthly newsletter artwork created for Jupiterimages email blasts. Photography was used in creative, composited ways presenting each enews theme. Skills: concepting, art direction, illustration, compositing, typography, html programming.
  14. 14. SRR 2.0 PACKAGING DESIGN Concept box design created for the fitness shoe brand extension. Skills: concepting, art direction, compositing, retouching, typography, layout.
  15. 15. PPPPPP P LAP H I L A N T H R O NYP H I L A N T H R O SEAP H I L A N T H R O P H I L A N T H R O SF LAP H I L A N T H R O SDP H I L A N T H R O NYP H I L A N T H R O SEAP H I L A N T H R O Philanthro Logo Update Leverage existing brand equity but refresh identity system to showcase city extensions and modernize with a fun, but sophisticated pop of color. Skills: art direction, logo design
  16. 16. NOT GOOD GOOD NOT GOOD NOT GOOD GREAT VERY GOOD fundscore® sUmmARY quickly navigate for more score information fundscore® REpORT fund score® simulator print version the factors that impact your fundscore ® ratings Rip-Off fAcTOR The hidden fees in your mutual funds pERfORmANcE fAcTOR How well your funds are performing compared to similar funds mANAGEmENT fAcTOR The quality and integrity of the people managing your money TAx fAcTOR How taxes affect your earnings DiscipliNE fAcTOR Governmental sanctions against your fund DANGER fAcTOR The risk level of your fund Summary Understanding Your Score Next Steps Rip-offFACTORS Danger Performance Tax Management Discipline February 19, 2009 | Steven James | Black Rock Global Allocation C (MCLOX) | Fee Score® : 460 INFORMATION CONSULTATION GREENWAY DRIVE VENTURES Intelligent, graphic driven visuals creating transparency in the investing market Skills: concepting, creative direction, logo design, typography, copywriting, icon development, branding. Rip-Off fAcTOR fundscore® fEE REpORT Summary Understanding Your Score Fees & Costs Performance Fund Managers Taxes Next Steps Regulatory Issues Risk quickly navigate for more score information fEE REpORT February 19, 2009 | Steven James | Fee Score® : 2 STAR RATING transparancy, clarity, protection fund score® simulator print version ...continue to find out to save money from fees NOT GOOD Over 25 years, 45% of your profits could be directed out of your retirement savings and paid to the individuals that run your mutual funds. fundscore® Your score indicates that this year, mutual fund fees could eat up 32% of your profits. 68% 32% lost profits NExT YEAR YOU will pAY $977.00 iN HiDDEN fEES fOR YOUR fUNDS Stephen James Pay to the Order of dollars next year $ 977.00Fund Manager Stephen James Nine hundred and seventy-seven hidden fees $50,000 $40,000 $30,000 $20,000 $10,000 $0 fEES YOU pAY OVER TimE next year $977 5 years $5,775 10 years $14,166 25 years $66,064 Your score indicates that this year, mutual fund fees could 32% of your profits. $40,000 $30,000 Summary Understanding Your Score Next Steps quickly navigate for more score information fund score® simulator print version fundscore® REpORT fundscore® UNDERsTANDiNG YOUR transparancy, clarity, protection your fundscore® is based on information supplied by your own funds to the government. we’ve just broken it down so it makes sense to you scOREs RANGE fROm 300-850 HiGHER scOREs ARE BETTER scOREs The higher the score, the more likely you are to have a secure retirement ...continue on to see your score BAD NOT GOOD VERY GOOD GREAT GOOD 300 435 570 705 850 Rip-offFACTORS Danger Performance Tax Management Discipline February 19, 2009 | Steven James | Black Rock Global Allocation C (MCLOX) | Fee Score® : 460
  17. 17. IDENTITY & SITE DESIGN PANELEAU All encompassing strategic solution for Paneleau’s niche business vision. Highlighting the key points of difference, the beautiful layered paint texture & the unique paneled layout was important to separate from common flat prints currently in the market. Skills: concepting, creative direction, logo design, naming, typography, compositing,
  18. 18. J4E WEB DESIGN JOURNEY 4 EARTH A lush informative web site for a non-profit organization with illustrated custom maps, for interactive flash based atlas & old world international feel. Skills: concepting, creative direction compositing, retouching, front end web layout.
  19. 19. PRIVILEGE WEB SITE SBE ENTERTAINMENT Gorgeous fashionable web site reflecting the beach lifestyle of the venue for high-end Privilege nightclub using an oceanic color palate, water elements, linear design. Skills: concepting, art direction, vector map illustration, compositing, retouching, front end web layout.
  20. 20. BRAND BOOK SBE ENTERTAINMENT Brand book embodying the contemporary style & energy of the multifaceted lifestyle company. The tool supporting business & promotional opportunities includes distinctive information graphics, photography & stunning design. Skills: concepting, art direction, project management, compositing, retouching, typography, book layout.
  21. 21. IDENTITY DEVELOPMENT OLIVER • LIVING A high end real estate company enlisted Megan to create a modern logo with a subtle organic tone. The poppy red & aqua are a bright contemporary solution to contrast the monotonous competition. Skills: concepting, naming, creative direction, brand development, logo design, compositing, retouching, typography, print & web layout.
  22. 22. STYLE GUIDE CREATIVE ASYLUM / WALDEN BOOKS / PRINCE CASPIAN Licensing guide reflecting the beautiful, textures of the magical universe. With the focus on character photography, gilded frames were chosen as the central element. Skills: concepting, art direction, compositing, retouching, typography, print design.
  23. 23. FALL PROMO CHECK BCBG/MAX AZRIA Sophisticated fall promotional collateral for preferred customers communicating fashion brand & showing the season’s clothing line. Skills: compositing, typography, print design.
  24. 24. ORGANIZER TAKEOUT MENU JOIN THE MENU REVOLUTION — TAKE CONTROL OF YOUR TAKEOUT ORGANIZER LINE KNOCK KNOCK Rebranded, redesigned & extended best selling product utility line with sophisticated colors, functionality, including concepting & writing the new medical organizer. Skills: concepting, art direction, research & development, copy writing, vector icon illustration, typography, print layout, sourcing, custom die lines.
  25. 25. IN THE REALM OF THE NEVER FAIRIES DISNEY GLOBAL DESIGN A beautiful collector’s guide to the world of the Never Fairies. With nouveau lines, organic composition, & enchanting details the book is an amazing collaborative effort among editors, illustrators & designers. Skills: concepting, art direction, project management, retouching, logo design, typography, book layout.
  26. 26. askCHAR SHE ask .com CHARLIE SHEEN ASK CharlieSheen.COM VECTOR ILLUSTRATION Line art illustrations created for a spoof Charlie Sheen web site. Used iconic personality elements with simple vector style to add personality and humor simple interactive dot com. Skills: art direction, vector illustration, icon design.
  27. 27. styleSaint styleSaint styleSaint styleSaint Stylemix Stylemix Bright.lys h o p d r e s s a c t Bright.lys h o p d r e s s a c t opening doors to fashion g l i n t e dg l i n t e d S T Y L E M I X m u s t h a v e.com
  28. 28. s t y l e m i x S T Y L E S A I N T B R I G H T . L Y BL UE P R IN T B r i g h t R a c k s t y l e m i x S T Y L E S A I N T B R I G H T . L Y BL UE P R IN T B r i g h t R a c k

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