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Digital 101: An Introduction

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Digital 101: An Introduction

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Girls Do Digital is a free learning hub where women (or anyone, really) can learn hands-on, practical digital skills to start their own home-based freelance business.

Girls Do Digital is a free learning hub where women (or anyone, really) can learn hands-on, practical digital skills to start their own home-based freelance business.

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Digital 101: An Introduction

  1. 1. Digital 101 A n I n t r o d u c t i o n
  2. 2. My Why G i r l s D o D i g i t a l
  3. 3. $36k Working Moms $49k Working Men $65k Graphic Designers $53k$40k Working Women Salaries Broken out by demographic, according to the Bureau of Labor Statistics, forbes.com, and Glassdoor Web Designers
  4. 4. It gets a lot of press coverage, but no one talks about the women who are sitting home, wanting to work but not finding a career worth putting their kids in daycare. Marketing companies “tease” women with a chance at work-at-home income, but require investment. A degree program seems years away for many women and puts them thousands into debt. Is there a work-from-home opportunity that doesn’t require awkwardly selling things to your family and friends or answering phones for $10 an hour? Yes, in tech. THE GENDER PAY GAP
  5. 5. THE SMALL BUSINESS DILEMMA Then there are the hundreds of thousands of small businesses in America. They want to establish a web presence and digital marketing capability to better represent their business, they know that more than 90% of Americans Google a business before engaging with them. The problem is, when they Google “Web Design” there are thousands of agencies who want to charge them $10k+, for a basic website, which is a huge investment for a small mom and pop shop. Instead, they rely on mediocre website builder tools, or give up the idea entirely. And you could help them at a fraction of the price.
  6. 6. My mission is to create a series of courses that empower women to know that they have the digital skills so in demand, and help them build a career that’s lucrative, fulfilling, and (most importantly) debt-free. - L i l y
  7. 7. DIGITAL FOR BEGINNERS
  8. 8. Step One B e l i e v e I t
  9. 9. DIGITAL LITERACY If you build two websites a month, you will make $5,000. Even as a brand new designer who's never done this, you should easily be able to make at least $1,500 per site for your first few small business informational websites. Similarly, if you are doing social media management, html email templates, basic graphic design: YOU WILL be able to charge $40-$50 an hour, and people will pay it.
  10. 10. But you need years of college, student loans, and a degree to get to that level of technical experience, right? FALSE. When I started my career in tech I had ZERO courses in coding, ZERO education in digital marketing, and ZERO experience in web design. I taught myself, as I went, by just doing it. SO HOW DO YOU GET THERE?
  11. 11. HI! I'M ________ , AND I'M A DIGITAL CONSULTANT "I BUILD WEBSITES AND MANAGE MARKETING EMAILS AND SOCIAL MEDIA”
  12. 12. So who the heck am I and why should you listen? L i l y M a l e y D i r e c t o r , C r e a t i v e & B r a n d ( G l o b a l ) @ C i s i o n F o u n d e r , G i r l s D o D i g i t a l + M o m x 3 I’m Lily, and my life has been absolutely transformed by the tech skills I want to show you. I got pregnant in the middle of college, and faced with the reality of being a single mom, I looked at my life and what I could do to provide for my kid. I had started designing and coding for fun in the Myspace days, and continued to casually do so in high school and college.  Much to my surprise, companies were willing to pay – well! – for basic things that I had done as an intern: HTML email newsletters and simple websites.  I started freelancing in the digital space, and built a reputation for myself, first as a consultant, then in time, with a full career as a corporate Creative Director.
  13. 13. I CAN GIVE YOU THE TOOLS IN A MATTER OF HOURS, NOT YEARS Why? Frankly, because I think it's BS that the digital and tech space is ruled by a bunch of guys. Most computer science grads probably are less ready to build websites than you are now but they get jobs! You do not need to know how to hand code an entire site in HTML to start your digital career. I think there are a lot of great small businesses with really crappy websites who could use some help. There are so many women who need work at home income and a path into a career where their skills are valued and needed. I have a group of good friends who were interested in learning what I have to teach; I decided to just make it open for everyone in the process.
  14. 14. LET’S DO THIS THING!
  15. 15. Everything you do in the digital space has to be marketable in an age of good design and user experience. Most of the time, small businesses can’t afford a design agency. Enter, you, Ms. Do It All Digital Guru! You need to know how to brand a business, creating logos and by helping the business build the initial visual collateral it needs to succeed. We’ll cover logos, color, typography, layout, imagery, and other key design principles, using free and affordable tools. Our Units w h a t w e ’ r e g o i n g t o l e a r n D E S I G N & B R A N D I N G B A S I C H T M L / C S S / J A V A S C R I P T W O R D P R E S S W E B S I T E S The whole of the web starts with a few very key building blocks. Did you ever play around with Myspace and Livejournal formatting? Congrats, that’s HTML and CSS. Very basic knowledge of HTML, CSS, and Javascript can get you moving in the direction you need to start building and formatting websites, email templates, landing pages, and more. It may be code, but it’s really not as hard as people make it out to be. I’ll show you the basics, which we’ll use in later lessons to build upon. Have you ever wondered how to build a website? Where the web address comes from? Where the website is stored? We’ll go over all that. Then we’ll use the world’s most used website platform, Wordpress, to learn how to build and construct responsive (mobile- friendly) sites for clients so that they can update content without code. We’ll cover how to build pages, define typography and layouts, define our own styles using CSS, and craft the perfect small business site for your clients.
  16. 16. Social Media is everywhere in today’s world, and so many small businesses don’t know how to use it properly to promote their business, engage with customers, and generate positive buzz. We’ll be talking about how to initially brand social channels, manage a company’s social presence across media, solicit positive reviews, create a content posting schedule and social media plan, and build a business managing social profiles (a great monthly income earner) and posting the right content. Our Units w h a t w e ’ r e g o i n g t o l e a r n S O C I A L M E D I A M A N A G E M E N T M A R K E T I N G H T M L E M A I L S R U N N I N G Y O U R B U S I N E S S You know the pretty (or not so pretty but yours will be) promotional emails and newsletters that come into your inbox with colors and pictures and logos? Those are all HTML emails. We’ll talk about how to design and build them, where to send them, make sure they’re responsive and compatible across email clients, how to help your clients build email lists, and how to obey CAN-SPAM laws. Regularly scheduled emails are also great monthly recurring income for you. How the heck does one get started running their own freelance business? Where do you find clients? How do you advertise and get the word out? What’s the first step to building a portfolio where people will hire you? What the heck do you charge for these services? How do you invoice and take credit cards? How do the taxes work? If I want to, can I use these skills to get a salaried job with benefits? Do I need a degree or certifications for credibility? All these and more, answered.
  17. 17. My Promise If you start doing this and run into issues, I will always be here to help you. Via Facebook, via Email, via Zoom, I’ll always be here to answer your questions. I can’t do it for you (Lord knows I sure as hell do not have time for that) but I will not fault you for asking questions, and we can figure it out together. My ideal is that we build a community of people doing this, and can all help each other get even better. I can’t promise not to ever be sarcastic and snarky, but I’ll do my damndest to support you!

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