1. Unit 2 – Inbound & Social Media Marketing
Assignment 5
Travel Content Marketing
Linda Dumpe
Student Number: 76948994
2. www.visitscotland.com
VisitScotland.com is the official
consumer website of
VisitScotland, Scotland’s
national tourist board.
Once you open their website
you see a welcome video. It's
complimented with CTA to
watch and share the video
which is also a good inbound
marketing example
3. www.visitscotland.com
Visit Scotland offers plenty of valuable information
to those wanting to explore Scotland. They are
covering every topic and niche about Scotland a
person might be looking for.
4. www.visitscotland.com
Visit Scotland has a
quality content in their
social media
channels. For
example, Instagram
posts consist of high
quality photos from
other platform users.
5. www.zerototravel.com
Zero to travel is a travel site
for digital nomads who want
to be location independent.
Zero to travel website has
professional-looking design
and mostly it is achieved by
high quality travel photos.
6. www.zerototravel.com
Zero to travel is creating
travel related podcasts.
When one publishes a
podcast on platforms such
as iTunes and Stitcher,
they expose content to
thousands of potential
listeners for free. These
platforms are search
engines, and people use
them to find podcasts.
7. www.nomadicmatt.com
Nomadic Matt - a New York Times
best-selling author of How to Travel
the World on $50 a Day and
founder of the travel site.
Nomadic Matt has informative blog
and the blog posts are covering
every stage of buyers journey. For
example, there is a blog post with
simple travel tips for a concrete
destination (awareness stage), a
blog post on how to travel on a
budget (consideration stage) and a
blog post about new travel guides
he's selling (decision stage).
8. www.nomadicmatt.com
Nomadic Matt is a great example to
cover every buyer's journey stage
in any content and inbound
marketing tool he chooses to use.
Here's the second e-mail I got from
Nomadic Matt after subscribing to
his newsletters and showing the
interest to one of his courses.
He practices lead nurturing
program through e-mail marketing.
Constant communication with a
personal touch can potentially
convert leads to customers.
9. www.expertvagabond.com
Expert Vagabond is a travel blog ran by Matthew
Karsten.
Matthew writes an informative blog and also offers
different tips in several travel related fields. Every section
in his website offers valuable information.
12. Summary
● Blog is crucial for any website and gives a
chance to share valuable information and cover
every buyer's journey stage;
● Giving away a free, remarkable content
motivates prospects to accept CTA;
● Creating a content for social media can be very
helpful to attract leads and customers and gain
the website's traffic.
