Maxhodges profile marketing ltd profile,vs 1 (2)

2. 1 Brand Exposure Solutions About Us Maxhodges Marketing Limited is an Interna- tional Business Marketing company with cli- entele from various sectors and industries, in countries across the, Africa, Europe, USA, Mid- dle East and Asia. We specialize into Signage &Print, Marketing Consultancy, Trade Distribu- tion, Event Management, Projects Outsourcing and I.C.T Solutions. With extensive network of international clients and domain expertise across various industries, functions, geographies and nationalities; we are best po- sitioned to offer a comprehensive range of solutions under single roof. Our Business Team offers recommendations, strategies and solutions which are specific to customer needs and issues across industry sectors, functions and geographic locations. Our Business Team provides advice, support and assurance to realize the maximum value for your Spend/Money. We have an experienced team to help clients understand opportunities and value proposi- tions to help derive necessary information and conclude the budget spend efficiently. Our consultants are best trained on approach and for desired results across sectors, industries, functions, levels and cultures. Our dynamic management comprises of first-generation en- trepreneurs, bringing complementary expertise into the company.

3. 2 Brand Exposure Solutions Our Experience United Biscuits United Kingdom County Government of Bungoma MacCoffee Brands Futuere Enterprise PTE Limited Tictac brand Ferrero Group Chandaria Industries Sasini Industries Coke Mwanza Tanzania Kenroid Industries Premier Foods Industries One Acre funds Meridian Hotel Foever Living Products Limited Jhpiego Norda Industries Notre Dame SchoolBDF Nivea

4. 3 Brand Exposure Solutions Our vision To be the undisputed regional market leader in advertising and communication solutions that excite every customer through a competent, focused and motivated team. Our mission To provide innovative advertising and communication solutions to our customers while ensuring employee wel- fare and development, realizing growth in shareholder returns and making a positive impact on the community and our environment. Quality policy We are committed to providing exciting and innovative advertising and communication solutions through a competent, focused and motivated team, with the clear understanding of importance in quality adherence and product improvement by pledging to fully & continuously implement the quality management systems. Why you can rely on us •Quality products and services; • Qualified and experienced personnel; • Efficient Maintenance and back up team; • Dependability and reliability; • Well Resourced; • Fast efficient service; Our greatest strength is our ability to roll out large campaigns within stipulated time frames. Our Goal To achieve distribution depth cum width in Eastern Africa and its’ surroundings markets, thus having a greater market share /sales volume. Our Objectives • Reflect, develop and maintain corporate image daily. • To grow our retail business profitably by driving presence and visibility at points of purchase by implementing our distribution System effectively. • Ensure availability, visibility, acceptability and affordability of all range and line across the retail channels. • Fulfil customer service mission.

5. 4 Brand Exposure Solutions Signage & Print

6. 5 Brand Exposure Solutions The first touch point for customer to experience your brand value. We translate project needs to our design, engineering and production. Providing site analysis, surveys, and survey reports, maintenance of survey data, digital image survey catalogue, and field consultation, zoning verification, variance negotiation, engineering/estimation, permit documentation collection, permitting, installation and logistics. Our designs are coordinated with engineering, production and installation team members to give Superior products, using leading edge technology and established production turning ideas to amazing reality. Signs First class fabrication techniques and innovative solutions, we create outstanding products for clients. Our Skilled craftspeople in all disciplines apply accu- mulated product and manufacturing knowledge to every sign. We design into the project allowing us to effectively provide a controlled, installation using our architects and designers from all over the world, through our affiliate in Dubai who has implemented hundreds of such projects. Every project, simple to complex, has a project manager, who adheres to identified processes. Client schedules are critical to our overall process as we manage interim and long term deadlines. Project managers supervise projects from inception to installation, and their transfer to post-sale maintenance. Each manager takes Owner- ship and empowerment on their project as they achieve an important goal in achieving Quality Sign and meeting and exceeding client expectations. WE PRODUCE THE UNER-LISTED IN PRINT: • Display product- All of banners, vehicle branding, floor printing, Flags, Building wrap/mural/wall scope/wall paper • Digital printing • Offset printing • Screen printing • Heat press printing • Heat transfer printing • Large format printing • Merchandising & promotion branded items printing

7. 6 Brand Exposure Solutions

9. 8 Brand Exposure Solutions Signage Division is the first touch point for customers to experience brand value namely in: Road Access Directional (within property only) • Informational Directional signs • Street Signs • Monument sign • Stop signs, Traffic flow signs and Parking Signs Exterior Signs • Main entry drive • Main building entry sign • Traffic flow signs, Car parking /valet parking/no parking signs • Main entry plaques • Informational / directional signs Interior Signs • Front desk, lobby, lounge, free standing event board • Directories, Directional signs • Restrooms, Phone, ATM and other services • Restaurant ID signs & Fitness Centre Signs (logo design not included) • Office ID & Front of House room identification Base building/services signage related to: • Front of house room identification • Restricted area identification signage • Code related stairwell signage • Code related elevator/escalator signage • Car Park Entry, Directional, Bay Numbering, Height clearance Some of our solutions in brand and signage exposure are: House Signs, Illuminated Signs, Vinyl, Graphics, Window Displays, Shop Fascia’s, Perspex Signs, Neon, Stainless Steel Logo, Led Signs, Light Boxes, Directional Sign, Shop Fronts, Petroleum Signage, Signage, Traffic Signage, Re- flective Signage from vehicle graphics to retail signage, Building Wraps, Mall Branding, Bank Branding, Window Graphics, Exhibition Stands, Kiosks, Flags, Banners etc. A team of professional project managers will be assigned to your project from concept manufacturing and installation to ensure consistency and quality project delivery. Commercial Outdoor Signage We translate project needs to our design, engineering

10. 9 Brand Exposure Solutions and production. Providing site analysis, surveys, and survey reports, maintenance of survey data, digital image survey catalogue, and field consultation, zoning verification, variance negotiation, engineering/estimation, permit documentation collection, permitting, installation and logistics. Design Our designs are coordinated with engineering, production and installation team members to give Superior products, using leading edge technology and established production turning ideas to amazing reality. Fabricating Signs First class fabrication techniques and innovative solutions, we create outstanding products for clients. Our Skilled craftspeople in all disciplines apply accu- mulated product and manufacturing knowledge to every sign. Installation We design into the project allowing us to effectively provide a controlled, installation Our architects and designers from all over the world, through our affiliate in Dubai, Intergrys Brand Exposure ,has implemented hundreds of such projects. On the following pages we have outlined some of the most important elements in this process. · Way finding · Design and development · Project Management Signage design, fabrication and installation Creating a positive brand experience. Directing without confusion. Incorporating digital displays. Providing for system flexibility. We specialize in a wide variety of interior signs to best suit your unique requirements. Dimensional letters help your company stand out. Electronic signage can effectively communicate your marketing message. A high-quality directory can become the hub of your interior space. We customize, fully factory assembled case to suit your needs. We provide the design, fabrication and installation services to meet any signage requirements, creating professional, effective exterior signage for a vast range of businesses and industries.

11. 10 Brand Exposure Solutions Program Management Every project, simple to complex, has a project manager, who adheres to identified processes. Client schedules are critical to our overall process as we manage interim and long term deadlines. Project managers supervise projects from inception to installation, and their transfer to post-sale maintenance. Each manager takes Ownership and empowerment on their project as they achieve an important goal in achieving Quality Sign and meeting and exceeding client expectations. Directional Signage Moving people through buildings in the best way possible using clear, well-designed signage that blends with the building architecture and the surrounding environment requires a careful, multi-stage planning strategy. Display Cases We understand how your display cases must meet special requirements: You have a unique space and a particular objective; Max Hodges Marketing Signage division has the tools and talent to deliver specialty commercial display cases that fit your exact specs and budget. We create display cases for a wide variety of businesses and facilities including educational facilities and movie theaters to shopping centers and corporate office buildings. Max Hodges Marketing Sig- nage division is unmatched in our expertise for creating commercial and educational display cases.

12. 11 Brand Exposure Solutions Marketing

14. 13 Brand Exposure Solutions Is the performance of business activities that direct the flow of goods and services from pro- ducer to consumer in order to satisfy customer and accomplish the corporate objectives. Benefit given by Maxhodges Marketing Limited on handling your marketing campaign: • Increase Sales Volume • Securing market security • Providing brand quality touch • Improve and strengthens Manufacturer vis a vis channel partners relationship • Increase profitability through customer satisfaction • Enhances innovation/creativity Sales promotion: It includes all those marketing activities rather than personal selling, advertising and publicity that stimulate consumers purchas- ing and dealers effectively, such as display, shows, exhibitions, demonstration, consumer education etc. We handle all level of sales promotion namely: 1. Sales promotion aimed at trade/dealers 2. Sales promotion aimed at consumer 3. Sales promotion aimed at sales force 4. Sales promotion objectives Identify and attract new customers Introduce new products in the market To communicate or induce present consumers/ customers about products To maintain high number of sales i a given season Combat competition in the market. Advertising: Is any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor? Advertising Design: Advertising is a way of communication and Maxhodg- es Marketing Limited can design the message so as to induce it for specific programme. The Seller is the source of communication and the message he want to convey is encoded through various communication media in the form of word and illustration directed

15. 14 Brand Exposure Solutions toward the target audience/buyer. The message reaches by the process of decoding. We can formulate both • Corporate advertising • Product advertising. What Advertising can do: 1. Introduce a new product, Interest Prospect, Create demand, Stimulate trade and channel members 2. Test its own various type of appeal, Make a brand competitive in market 3. Open doors for selling, Give information, thus edu- cate, Develop inquiries, Open new market 4. Help determine buyers preference, Support and sup- plement sales programme 5. Reduce selling expenses, Build customer relation Printing: When visibility and brand are key for your business, there is no better solution than large format Digital printing. We can output your design at incredible widths and unlim- ited length. With our state of the art printer outputting unparalleled detail, the image will explode off the surface in vibrant colour, delivering your message every time. Since we use latest in vinyl banner printing and digital print banner technology, we are able to create beautiful, vibrant, and professional-looking banners. These colour print banner are a powerful communication tools, a great way to advertise your company’s product, service and they are certain to attract potential customer. Merchandising: WHAT IS MERCHANDISING? Ability to attractively display products and message at the place where consumer makes his/ her buying decision; so as to influence the decision in the product purchases. WHY MERCHANDISING: (Advantages of Merchandising) Merchandising converts goods sold into goods sold out Creates right pull for the consumer in the market place Enhances impulse buying It creates right ambience for the product at the point of sale Helps retailers manage their inventory thus ensuring

16. 15 Brand Exposure Solutions Objective How it is met Retailers Maximize profit and turnover • Attracts more people • Ability to locate and select well merchandised products • Increase turnover and thereby profits Consumer Cuts the value out of his planned expenditure • Provides information • Informs attractive promotions Sales Force Achieving Secondary Sales and good working relationship • Increases goodwill with trade since the shop is well merchandised • Reduces selling efforts and provides opportu- nity for creativity Company Conversion of advertising into sales and impulse purchase of the product • Converts consumer attracted by advertising • Provides stimulus for the purchase of products BENEFITS OF MERCHANDISING higher return and reduced stock out situations Advertising and promotions may not reach every- one, hence good Merchandising imperative It is an effective announcer of for new product launches or consumer promotions Makes an advertised product easy to locate and thus select How to Merchandise: Display the correct side of the packet. Ensure correct utilization of space (Do not over/ under stock the shelves) Get company blocks to maximum visibility Ensure all displays and supporting material are placed at eye catching level Avoid placing our products next to items like Tea, Bis- cuits, Bread, which could get affected by our fragrance. Provide easy accessibility for the consumer and the retailer Build displays relative to the size and location of the shop, and wherever possible ensure that they are visible from the road Utilize available hanging space for smaller sachets, Danglers, streamers, etc. Highlight consumer promotions or special offers Ensure displays are kept clean and are stacked properly Merchandising Aids: The various merchandising aids which are available are: Point of purchase material • Posters (Metal/ Paper) • Danglers • Streamers • Backup sheets • Wobblers Display Units Glow signs Banners Merchandising Kit: Should comprise of: Glue, Rope, Stapler, Dusting cloth, Posters, Nails, Ham- mer, Colour markers Quantitative Research: Quantitative research is used to measure how many

17. 16 Brand Exposure Solutions people feel, think or act in a particular way. These surveys tend to include large samples - anything from 50 to any number of interviews. Structured questionnaires are usually used incorporating mainly closed questions - questions with set responses. There are various vehicles used for collecting quantitative information but the most common are on-street or telephone interviews. Quantitative research is all about quantifying relationships between variables. Variables are things like weight, performance, time, and treatment. You measure variables on a sample of subjects, which can be tissues, cells, animals, or humans. You express the relationship between variable using effect statistics, such as cor- relations, relative frequencies, or differences between means. The various types of quantitative market research meth- odologies are summarised below: Face-to-Face Interviewing either in the street or, for more complex projects, in people’s homes. Telephone interviewing a quick and cost effective way of achieving data. Postal and Self-Completion Market Research cheap but takes a relatively long time to collect data. Omnibus Market Research Surveys useful when only a few questions need to be asked. Questions are attached to other larger surveys. Data is obtained at a low cost. Online/Internet Research Panels of respondents (or sample) can be purchased and invited to take part in online surveys. Panel respondents are already signed up to take part in surveys. A cost effective and quick way of obtaining data. Perhaps the most common quantitative technique is the ‘market research survey’. These are basically projects that involve the collection of data from mul- tiple cases – such as consumers or a set of products. Quantitative surveys can be conducted by using post (self-completion), face-to-face (in-street or in-home), telephone, email or web techniques. The questionnaire is one of the more common tools for collecting data

18. 17 Brand Exposure Solutions from a survey, but it is only one of a wide ranging set of data collection aids. Below is a diagram that summarizes the research “fun- nel” from exploration to validation Use qualitative research at the beginning of a design process to uncover innovations. Use quantitative research at the end of a design process to measure improvement. It started with qualitative research, and became “refined” (no pun intended) with quantitative research. French sociology Pierre Bourdieu followed a typical arc to the narrative research by first investigating economic class in an open-ended fashion. Once he established what he thought was going on, he tested these ideas with large surveys Concert/event Management Planning: The Maxhodges Marketing, checklist on initial planning activities targets scenarios linked to particular planned special events that may require modifications to the traffic management plan on the day-of-event. A proactive response to such scenarios involves the development of contingency plans packaged into a scenario-based traffic management plan that provides a selection of options for a range of potential unexpected events. Product Placement and re-distribution: The distribution approach concepts varies from client to client Namely: • New Company looking for Distribution concepts and

19. 18 Brand Exposure Solutions clients Data base. • Existing company without distribution infrastruc- ture. • Existing Company e.g. Sasini but wants to Target Mass market using our expertise. E.t.c How it works • Retail reps shall uplift the products from designated distributors & Hub in the various regions at the recommended price in force at the relevant time. • The retail reps will then proceed to sell the products to retailers in the designated areas of operation at the recommended wholesale /Retail price. • Each individual retail rep will be responsible for the Actual cash and/or stock level at any given time • Logic dictates that you are more likely to concen- trate on brands & lines that have strong brand equity because of various constrains • key among them being the element of time, hence Maxhodges Team for consumer packs redistribution from stockiest level. • Everywhere in East Africa you Brands will be available everywhere at the right price and with the best • Visual impact, filling up all the white spaces and visible retail channels in the Region. Selling Concept Availability - Present Accessibility - Merchandized Tetra Pak (E.A) selling concept Acceptability - Quality Affordability - Right Price BICYCLE PROJECT INTRODUCTION Maxhodges Marketing provides retail distribution services to its clients using bicycles. This is mainly intended to maintain the client’s products as the leading brands in the market. ACTIVITIES Creating and increasing consumer loyalty to your products.

20. 19 Brand Exposure Solutions Reaching and expanding retail market. Creating low cost environment for the client and consumers. Ensure that your products become the market leading brands. Intensive retail delivery and expansion. Product distribution and merchandising. Advertising through postering and market storming. Stock management at wholesale distributors and established retail outlets. TASKS TO BE PERFOMED Market expansion. Product display. Postering. Market storming. Stock management. NB The project supervisors are responsible for: Ensure that each region has a sales representative. Each region has an uplifting point. All uplifting points are stocked with your products across the range. Ensure each sales representative attains target sales and outlet visit per day. Ensure each region has bicycle and well maintained. Report to the sales manager on the progress of the activation through weekly reports.

21. 20 Brand Exposure Solutions Trade Distribution

22. 21 Brand Exposure Solutions This is key salesmanship concept focusing in achieving the under-listed: • Strengthening relationships • Tapping unexploited areas • Define and remap areas total potential base. • Organize and run consumer based promotions at retail level if need be. • Recruit stockiest • Improve on the visibility products distribution and merchandising of brands by ensuring- Availability Present Accessibility Merchandized Acceptability Quality Affordability Right Price Retail Agents shall uplift the products from designated distributors & Hub or send by courier at specific territory at the recommended price in force at the relevant time. The retail agents will then proceed to sell the products to retailers in the designated areas of operation at the recommended Retail price. The distribution approach concept varies from client to client namely: • New Company looking for Distribution concepts and clients Data base. • Existing company without distribution infrastruc- ture. • Existing Company wants to Target Mass market using our expertise. Etc. Logic dictates that you are more likely to concen- trate on brands & lines that have strong brand equity because of various constrains key among them being the element of time, hence Maxhodges Team for consumer packs redistribution from stockiest level. Everywhere in East Africa you Brands will be available at the right price and with the best visual impact, filling up all the white spaces and visible retail channels in the Region. Our Goal To achieve distribution depth cum width in assigned markets and it,s surroundings, thus having a greater market share /sales volume.

23. 22 Brand Exposure Solutions Our Objectives • Reflect, develop and maintain corporate image daily. • To grow our retail business profitably by driving presence and visibility at points of purchase by implementing our distribution system effectively. • Ensure availability, visibility, acceptability and affordability of all range and line across the retail channels. • Fulfil customer service mission. Max Hodges Marketing provides retail distribution services to its clients using bicycles. This is mainly intended to maintain the client’s products as the leading brands in the market. Activities • Creating and increasing consumer loyalty to your products. • Reaching and expanding retail market. • Creating low cost environment for the client and consumers. • Ensure that your products become the market leading brands. • Intensive retail delivery and expansion. • Product distribution and merchandising. • Advertising through postering and market storming. • Stock management at wholesale distributors and established retail outlets. Task to be performed • Market expansion. • Product display. • Postering. • Market storming. • Stock management.

24. 23 Brand Exposure Solutions Event Management

25. 24 Brand Exposure Solutions We give conferencing services with a full package that caters transport, meals and refreshments, writing materials, video conferencing and many more offers. From an exotic venue to a more breath taking venues and sites. It’s your choice.Other events that we undertake are concerts, celebrity publicity, music shows,Aware- ness campaigns, ticketing and more.

26. 25 Brand Exposure Solutions Benefits Of Working With Us GUARANTEED QUALITY FLEXIBILITY DEDICATION FAST TURNAROUNDS CLIENT-CENTRIC SOLUTIONS We stand behind our work. We have the experience and the expertise of design, develop & recommend systems to the most demanding of specifications We can satisfy your requirements no matter how small or how large. With our dedicated and very able consultants, who have rich experience, Insynque Solutions offers nothing but the best that the ICT Market has to offer. We understand the business is time sensitive. We meet our deadlines and keep our promises. We listen, we internalize, we respond. We don’t do “one size fit’s all” but rather tailor solutions to your needs focusing on getting the job done right so it will produce results. We customize our solutions at competitive rates. Our past experiences give us an edge over the competition when planning projects . Focusing on getting the job done right so it will produce results is our key priority. The company has a dedicated team of professionalconsultants that together deliver excellent products andservices to our clients.

27. 26 Brand Exposure Solutions ICT

28. 27 Brand Exposure Solutions Demand for innovative technology to improve, maximize product offering and services has driven our ICT division to heights never seen before. We create customized web solutions. We will work with you to creatively design your website, maintain your website and attract visitors to your websiteInteractive Marketing We put technology to work for you through use of our extensive e-mail database, internet street teams, and our vast “cyber family” to work for you. We have partnered with Mobisky innovations Ltd to launch a new technology that run on mobile phone SMS Platforms that has proven to be more effective in running loyalty schemes to consumers, distribution channels and retail outlets. Website Design & Maintenance Let us use our technology resources to work for you. We will work with you to creatively design your website, maintain your website and attract visitors to your website ONLINE SERVICES: Banner Ad: Include a banner ad with your company event or logo, title of event or company tag line, and link to event information related to your company or event. Place your banner ad on pages that are most appropriate for your campaign. Banner ads can be placed in either our (1) local, (2) national, or (3)website. Banners shall not be bigger than 125 X 125 and should be emailed to info@maxhodges.org Website Ad : Give special attention to your branding message, events, or company at the top portion of one of the Max Hodges pages. MHM has different sections of the site dedicated to different areas: travel, parties, business, culture, and community service. Your feature could be placed on the page that is most appropriate for your company’s objectives. Calendar of Events: Your event is listed on the MHM calendar of events. Take advantage of the traf?c of up to 50,00 unique visitors and up to 2 million hits per month. Your listing will include information about your event as well as a full de- scription of the purpose and amenities of the event. This will incent people to attend. To add more focus to your event, a graphic of your ?yer, logo, or event picture is

29. 28 Brand Exposure Solutions included with your listing. Events that are included on our website, are emailed to our distribution in those cities. Website Exchange Program: Max Hodges.org has afiliate relationships and links with some of the best websites in the African middle east community including, “Intergrys brand exposure Co” and others. Email Banner: Include a banner ad with the MHM email newsletter. Ban- ner will include your company or event logo, title of event or company, tag line, and link to event information related to your company or event. Mobile GSM/ Web Solution: Mobisky innovations design tailored made mobile solutions to help add value to new and existing cliend products. Areas that we provide solutions and support are: • Sms platforms intergrated to the web. • Mobile sales distribution platforms synchronized toCRM • Mobile customer loyalty rewarding schemes platforms synchronised to CRM • GSM tracking services for vehicles sychronized to Web Tracking Virtual monitoring tool

30. Luther Plaza, 1st Floor, Nyerere Rd P.O. Box 7439-00200, Nairobi Kenya Tel/Fax: +254 20 8078260 Cell: +254 712 227619/ 736 004305 sales@maxhodges.co.ke www.maxhodges.co.ke

Maxhodges profile marketing ltd profile,vs 1 (2)

Maxhodges profile marketing ltd profile,vs 1 (2)

Maxhodges profile marketing ltd profile,vs 1 (2)

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