17. Benefits?
• Prospects PAY for the opportunity to meet face-to-
face with you
• Catch up on industry news and education
• Show-and-tell complex technologies and
sophisticated products
• Competition
• Leads!
• What else?
32. What's so great about fabric?
• Vibrant and seamless printing
• Cost effective to print, package, and ship to
trade shows.
• Easy to assemble, saves on labor
• Durable, washable
• Organic shapes allows for creativity
43. Trade Show Tip
Buy a wastebasket!
• cost to purchase at Home
Depot - $9.00
• Typical cost to rent from
General Contractor
(Freeman). $25-$35 per
show
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55. Trade Show Tip
Don't ship small packages direct to
show site
• Ship 20 lb box FedEx Overnight @ $100
• Freeman charges $53 "special handling"
fee for package less than 30 lbs.
• Material handling charge @ $114
minimum charge per piece for special
handling
• $100 + $53 + $114 = $267
• ship to hotel saves $167 (just 1
package!)
• Anything shipped via UPS, FedEx,
Airborne Express, DHL is considered
special handling
56.
57.
58.
59.
60.
61. Trade Show Tip
• put multiple
packages on skid
to avoid special
handling when
shipping direct-
to-show
62.
63.
64.
65.
66.
67.
68.
69.
70. Trade Show Tip
• Make deadline for
ADVANCE PRICE on
show orders
• Electric, carpet rental, lead
generation, cleaning, floral,
etc....
• 15% to 20%
71.
72.
73.
74.
75. Trade Show Tip
• Ship to advance
warehouse
• Cost is higher, but.....
• Saves on detention time
• Saves on over-time off-loading
• Easier to track
• everything in booth space when
you get there
76.
77.
78.
79.
80. Trade Show Tip
• Turn in bill of lading
at freight desk with
carrier name
• Freight carrier cannot miss
check- in!
• Designated show carrier is
not your friend!
• Forced Freight?
81.
82.
83. Trade Show Tip
• Put time in schedule to
follow up on leads.....
• Follow up on leads
• Value of lead is
reduced after 1 week....
• Personal contacts are
memorable and
impressive
98. Trade Show Tip
• Pre-show marketing
can extend the
"life" of event
• Better chance of attendees
finding you at show
• E-mail, snail mail, twitter,
Facebook, phone, website,
etc...
• Tell them where, when, why?
