A presentation on Google Glass witch describes its functionalities and features its limitations of the marketing trends and future.

1. NEW MARKETING TREND : GOOGLE GLASS

2. 1. GOOGLE GLASS’ CONCEPT
2. IMPACT ON THE WAY OF MARKETING
3. LIMITATIONS OF THIS MARKETING TREND
4. GOOGLE GLASS’ FUTURE
TABLE OF CONTENT

3. The original idea comes from Steve Mann’s “Digital Eye Glass” (Eye Tap) (1981)
It is a project glass: an augmented reality head mounted display (HMD)
The concept is revolutionary as it provides hands-free displaying information
1. GOOGLE GLASS’ CONCEPT

4. CREATOR
 Steven Mann (born in 1962) is
a researcher and inventor
best known for his work on
computational photography,
particularly wearable
computing and high dynamic
range imaging.

5. FEATURES
1. Tiny & Powerful
2. Menu
3. Reminders
4. Weather
5. Travel Alerts
6. Google Glass’ Voice Input
7. Take photos & videos
8. Get location On- The- Go
9. Interior Map
10. Easy Sharing

6. Functionalities
 • say " take a picture " to immediately take a picture
 • In the same vein, you can record what you are seeing
 • these photos or videos can be shared with friends /
contacts
 • get a GPS guide your route directly superimposed on
what you see (the principle of augmented reality )
 record an audio message to send
 • Ask an encyclopedic information , such as year of
construction of the monument in front of you , you 'll
have the answer immediately in front
 • get an instant translation of a phrase that you dictate

7. PRODUCT DETAILS

8. Camera
 It has a front facing video camera with which photos and
videos can be taken in a glimpse
 Photo 5MP Video 720p

9. Eye Tap Technology
 EyeTap is a device that is worn that is worn in front of the eye
that acts as a eye to record the scene availabe to the eye as
well as a display.

10. Augmented Reality
 Augmented Reality is a live, direct or indirect, view of a
physical, real world environment.
 Real world environment are augmented bu generated sensory
input such as sound video, graphics or GPS data.

11. Speaker
 Conduction tranducer
 Google Glass are designed to be hands free wearable device
that can be use to make or receive call too.
 A Speaker is also designed by the ear.

12. Battery
 One full day of typical use. Videos, photos are more battery
intensive

13. DETAILS

14. Generally speaking, simply, Glass brings the precision of Internet advertising to the
physical world. A passing bus, for example, might show one person an ad for
McDonald’s and another person an ad for the Gap.
 The introduction of Glass is undoubtedly a milestone in the evolution of human-
computer interaction
Glass also holds the potential for employers to literally see the world through
the eyes of their employees.
It has the potential ability to show us a "day in the life of a client. Google Glass goal is to
understand the lifestyle of consumers in order to obtain a real benefit and the pressure
to make decisions in their purchase, for example.
2. IMPACT ON THE WAY OF MARKETING

15. 2. IMPACT ON THE WAY OF
MARKETING
 1. The Small Screen will force those to adapt to space constraints
 2. Less browser changing
 3. Less switching of applications
 4. A Greater need for voice recognition technology
 5. Smart phones & websites racing to integrate
 6. New advertising
 7. More eye-movement focused applications
 8. Social Media will need to adapt
 9. GoPro will suffer
 10. SEO will change yet again

16. Revolutionary product

17. A REVOLUTIONARY PRODUCT
 Google Glass is a futuristic gadget
 Incredibly compelling
 Easy to wear and use
 Fast access to videos, documents, chats and so one…
 A based computer to reside in your eyes
 A useful technology for all kinds of disables people
 4G Technology

18. A futuristic product which has defects
• Can be easily broken or damaged.
• Create a visual confusion
• Can be used only in metro cities
• Privacy of people may breach with new glasses

19. 3. Limitation of this marketing trends
Google Glass is a high-tech product. We are no longer in the field of
innovation, but in that of the technological revolution, all our lives will
also be affected by negative effects:
 loss of confidentiality
 We can loss in 2 worlds virtual and real and not make the
difference between both
 transmission compromising information to third parties
 if someone decides to shoot you without you knowing
 data can be stored on Google's servers for the rest of your life.

20. Full wiretapping scandal, the arrival on the market of Google
Glass causes many fears, especially on the security of
private data. Indeed, the real question is regulating the use of
personal data are a very attractive target.
International fears: On the other hand, faced with
international bodies, these initiatives of international
cooperation between supervisory authorities for data
protection have become essential to share a common
analysis and agree on coordinated solutions for the benefit of
all people.
LIMITATIONS OF THIS MARKETING TREND

21. Possible Sanctions
the CNIL, French organization, may impose a fine of up to $ 150 millions euros
Google.
In case of recidivism, the addition could climb to 300 million euros ... a drop in
the ocean of 8.12 billion euros of profits made in 2012.
However in case of dispute within the legislative framework of the European
Union, the note would be much salt ... It could amount to 2% of turnover is 760
million euros on the basis of activity in 2012. This framework is not clearly
formalized a European sanction remains very hypothetical.

22. Less than two weeks ago, Seattle’s 5 Point Cafe became the first
known establishment in the United States to publicly ban Google
Glass, the highly anticipated augmented reality device set to be
released later this year.
The “No Glass” logo that the café published on its website was
developed and released (under a Creative Commons license) by
a new London-based group called “Stop the Cyborgs.”

23. How Google Glass could make an
individual's flight experience easier and
more enjoyable?

24. 4. THE FUTURE OF AUGMENTED REALITY

25. THE FUTURE OF AUGMENTED REALITY

26. FOR THE MEDICAL INDUSTRY
Accenture did an experiment with Philips' medical
division to create an app for medical professionals
displaying patient data in real time.
This is a very helpful tool for the physician as it
doesn’t have to check vital signs every second and
we know how much seconds matter.
THINKING CONCEPTS FOR THE
GLASS’FUTURE
IMPROVED EDUCATION FOR KIDS
It is an excellent tool to illustrate many different
concepts.
It facilitates researches and can illustrate facts
with videos, pictures or even Google map if
having a geographic class.

27. THINKING CONCEPTS FOR THE
GLASS’FUTURE
CITIZEN JOURNALISM
The future of a new field: “citizen
journalism”
The Glass will enable instant
videos or pictures of any news
worldwide.
Eyewitness accounts that can be
instantly uploaded or streamed to
our TVs, mobiles and web
browsers. Like Twitter, but for
news video.
Video filmed with Google Glass’
distributed prototype 

28. THINKING CONCEPTS FOR THE
GLASS’FUTURE
A ROAD TOWARDS
AUGMENTED REALITY
Google glass is a first step towards
the concept of Augmented reality.
According to some IT specialists,
with a depth camera attached to
Google Glass you could virtually try
a ring on your finger by just looking
at it in few years.
Another company launched a first
prototype for Augmented reality :
Meta Space Glasses 
FIRST AR VIDEO
CULTURAL GAMES
FOR GLASS
"Imagine visiting the site of
the battle of Waterloo. You
begin by reading about what
happened during the battle
through the glasses and then
you have the opportunity to
play a game set within that
context. Maybe you can even
try to change the outcome of
the battle in some way."
Meta Space Glasses: First
prototype of AR

29. THINKING CONCEPTS FOR THE
GLASS’FUTURE
Google Glass: what ideas have been enabled because of it
?
IMMEDIATE
TRANSLATION
Docomo glasses proposes a
prototype of glass enabling
immediate translation, one of
the features which will be
integrated in the first
commercialised Google
Glass.

30. CONCLUSION
 Google Glass it’s hand free technology by Google. Google is
user friendly so that features of glass fulfill.
 Google Glas is fashionable and the frame colors is available in
grey, orange, black, white and light blue.
 Assistance to disabled individuals.
 Positive and negative impact on the society.
 Next generation of technology and hopes to one day replace
cell phones.