Online Fundraising- All you need to know. This video covers up the topic of online fundraising, briefly tells what is online fundraising and how does it benefit charities as well as donors. It also provides some tips of how to improve the game of online fundraising.

1. ONLINE FUNDRAISING
All you need to know
20 November 2019

2. What is online fundraising and how does it
work?
• Online fundraising is an increasingly used method of raising money nowadays.
• It is a method can be used by charities and individuals to raise money through the
Internet for charitable causes. The different channels for online fundraising are
usually crowdfunding platforms, websites, Facebook, Instagram and emails.
• Online fundraising is a quick and easy, yet efficient method to fundraise. There are
plenty of online fundraising platforms and channels for charities and individuals to
choose from. It does not involve a lot of physical efforts and it could be done in
almost an instant
• Thanks to the enormous increasing number of internet users, online fundraising thus
works. As long as fundraisers and donors get access to the Internet, they can get
used of different channels and use their credit cards to give. There is also help from
the advance technology in payment processing that make online giving works in a
more secure and faster manner.

3. Benefits of online fundraising
Charities side
• Save charities time and effort
• It's the most cost effective way
of raising money
• Better capturing of donors'
information and behaviors
• Raising money from anyone,
any parts of the world
• Increase the relationship of
donors and charities
Donors side
• Fast and easy donate as long
as they get access to the
Internet
• Online giving has become more
secure than ever thanks to info
encryption and PCI compliance;
donors can feel safe when
making their donations online.
• Learn more about their charities
of choice and easily share with
their friends and family

4. Different channels of online fundraising
• Social media: social media has proven to be the most effective ways for charities to
get exposed to their supporters due to the large database of users. Significant social
media channel could be named as Facebook and Instagram.
• Fundraising platforms: there are plenty of fundraising platforms now on the market.
Users could be overwhelmed with the information and don’t know what to choose.
Online fundraising platforms help donors to give quickly and easily to your non-profit
via different channels. Instead of going to social media every time, donors can give
via texts, emails, your website form, or any online channel they find convenient.
• Website: It is pretty sure that almost all charities have their own website, so why not
make the most out of it? Donors can feel more trustworthy to give on the corporate
website.
• Emails: It is interesting that 69% of donors prefer to be thanked via emails. By
showing gratitude towards donors, charities can also take this opportunity to show
them more campaigns and maybe convert them to become a recurring donor.
Intensively sending out campaigns through emails also increase the chance of
getting donors to give to charities too.

5. How to improve your online fundraising game?
• Have your donation forms available on your website. Maybe a Donate button from
Give.Asia is also a good idea.
• Make your donation form mobile optimized, make sure donors can give easily on
their phone.
• Having a donation form that automatically has suggested giving levels reduces the
steps the donor has to take.
• Offer a recurring donation option. The beauty of online giving is that recurring
donations are easier than ever. Donors no longer have to remember to send in a
monthly or yearly check, the process can be automated with your online donation
platform.