Summer tends to be a sales lowering period. But there are some tricks that can effectively help in improving summer sales performance. Here comes the list of tried-and-true promotion strategies that will help you overcome summer sales slowdown.

1. 7 WAYS
TO OVERCOME
SUMMER SALES
SLOWDOWN
Link-Assistant.Com

2. For lots of
businesses, summer
time turns a "dead"
season to "survive“.

3. So will you sit and wait
until your sales
FALL?

4. No. You will read these
steps and earn more.

5. Even more than that.

6. Why summer sales
fall?

7. Fewer visitors come
to your website
(fewer people search for you in
Google and fewer of them click
your ads across the web)

8. Fewer orders are
made by the
visitors who come
(as less of them actually have a
buying intent at that time)

10. 1. Pick "summer"
keywords from your
usual keywords list

11. Check your keywords in Google
Trends, to see how their search
volumes change in summer.
Pick the ones that suffer
summer slowdown the least.

12. Like that.

13. Take a look at your 2012
traffic stats & pick
keywords that
performed the best last
summer.

14. 2. Play Nostradamus!
Find new summer–specific
keyword opportunities!

15. How?
GOOGLE TRENDS FORECAST!
Also: popular sport events,
scandalous celebrities and so
on.
Quite likely, you can use the keywords in your summer
promotions even if they are not directly related to your
business niche.

16. And…
Use local
variations of
your usual
keywords.
Remember, when
it’s summer in
California, it’s
winter in Sydney!

17. Check Google Trends to see
if some local variants of your
keywords produce good
traffic on summertime.

18. Like that.

19. Now we’ve got a solid base
for keyword research.
Find variations of your KW
list.

20. BTW, you can read more
about keyword research in
this deck.
http://www.slideshare.net/LinkAssis
tant/seo-basics-part-1-keyword-
research

21. II. Push your site higher in
SERP for the "summer
keywords" you've found.

22. 1) Check if any of your site pages
are already ranking for summer-
profitable keywords.
Use Rank Tracker to find out if
your site is in SERP for the
‘summer keywords’.

23. And
* if you have found pages that are
ranking well for the summer-
popular keywords, focus on their
further optimization.
___________________________
** If no pages are ranking for these
keywords, create new ones.

24. 2) Run SEO audit of your
site pages.
After you found the needed URLs check
them for any possible SEO
issues with Website Auditor.
Fix all HTML coding errors, broken links etc.!

25. … and finally:
3) Optimize content of
your summer landing
pages.
Use Website Auditor to get a
ready-to-implement
onpage optimization strategy.

26. …take a little break
in the summer sun
and get down to
the next task:
4) Find sources to get
links from.

27. Analyze your competitors’ link
building strategies and find
out where their links are coming
from.
Use SEO SpyGlass to find out
where your competitors get their
best links and use those sources
for your own good.

28. Also, don’t forget to:
- analyze how your top competitors
use keywords in the anchors;
- analyze each link source to
various SEO-important criteria
(domain age, Page PR, domain
PR, etc.)

29. When the best backlink
sources are surfaced,
start building
links!

30. III. Run a PPC campaign
for the "summer"
keywords you've found.

31. Rank Tracker's PPC Research workspace will be
of great help in doing that. With the tool you
can check your estimated PPC costs and see if it
pays to run PPC ads for the keywords.
If some of the summer keywords
are too competitive, you may
consider attracting their traffic with
Pay-Per-Click.

32. IV. Use social
media to attract
new visitors

33. Organizing a social media
contest you will:
- generate more loyal fans;
- build up your email list;
- drive more quality traffic to your
site.

34. This is what you need to do
to organize a successful
social media contest:
• Brainstorm the contest concept, think
of your contest rules and the reward
the winner will get.
• Spread the word about the upcoming
contest on all the available resources
(your site, blog, social media
communities, etc.)

35. • Find relevant websites, blogs forums,
social media communities to make an
announcement about your contest.
Monitor the popularity of your contest
and measure results.
BuzzBundle will be of great help in
promoting your contest and in
monitoring its results.

36. V. Run a "Bring a friend"
campaign to make clients
promote your brand.

37. Summer makes people more
communicative and eager to share,
so you are likely to get great results.
"Bring a friend and get a
bonus“ trick may work well for
your sales through the whole
summer!

38. •
VI. Make a revision of
your paid advertising
budget.

39. 1) Revise your budget on
banner advertising.
Calculate the average check per visitor in
the summer period and cut down on the ad
placements where a visitor cost more.
The summertime rule is:
Cost per visit < Revenue per
visit.

40. • Generally, revenue per visit usually changes in
summer. So you need to revise your current PPC
campaigns and make sure the bids you pay per click
are lower than the revenue per visitor you receive.
The summertime rule is:
PPC bids < Revenue per visit
2) Analyze your PPC profitability

41. •
VII. Raise your average
clients spending.

42. …so it’s a good idea to:
- Launch a "Get a huge discount on the second
item" campaign;
- Offer some accompanying goods and
services;
- Make your customers buy more by offering extra
bonuses.
Summer is a great time for
organizing promo campaigns and
sales.

43. …and the most important ingredient of your
summer sales success is:
keep your mood right!

44. •
and summer sales will heat up!

45. All images for this presentation
are taken from Flickr and Fotopedia.
Image credits:
• Bring best friend #36
• Organize social media contest #32
• Keep your mood right #43
• Make summer sales heat up #44
• Start building links #29
• Run PPC campaign #30
• Raise your average client spending #41
• Make a revision of your paid budget #38
• Pick up summer keywords #10
• Find new summer specific keywords #14

46. Facebook - fb.me/LinkAssistant
Google+ -
gplus.to/LinkAssistant
Contact Link-
Assistant.Com team and
ask for more advice.

47. You can get even more tips on
how to overcome a summer
sales slowdown!
Just visit our blog and read the article:
http://www.link-
assistant.com/news/summer-business-
plan.html