LinkedIn Australia Affluent Millennials Infographic

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The study found that Affluent Millennials have a uniquely progressive view of future financial conditions. For example, Affluent Millennials are particularly likely to envision a technology enabled future including automatic debt pay down and an environment where banks no longer serve as their primary financial institutions but rather social networks fill this space.

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LinkedIn Australia Affluent Millennials Infographic

1. Marketing Solutions AUD $100k+ Aged 18 - 3493% Definition of Affluent Millennials born in the 1980’s to1990’s net investible assets excluding real estate hold a graduate degree or higher Soloist conduct their own research and make decisions 34% Affluent Millennials seek content from Financial Services brands on Social Media Top Financial Content sought by Affluent Millenials Affluent Millennials are open to financial offerings from non-financial brands #1 Content Reviews Educational Content Thought Leadership Affluent Millennials AUSTRALIA Validator conduct their own research but validate decisions with advisors 50% 52% How Affluent Millennials make investment decisions 40% #2 #3 Top brands being considered *GenX = Aged 35 - 49 Source: LinkedIn and IPSOS Affluent Millenials Research Study, Sydney, 2015 1 in 3 Affluent Millennials believe social networks will be the hub of all their financial information in the future

LinkedIn Australia Affluent Millennials Infographic

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