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Why You Need to Be A Social CEO

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Why you need to be a "Social CEO" - Did you know that companies with “social CEOs” enjoy higher levels of trust, and people are more likely to buy their products?

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Why You Need to Be A Social CEO

  1. 1. WHY YOU NEED TO BE A SOCIAL CEO (And how you can become one on LinkedIn.) REPUTATION IS VITAL FOR SUCCESS 60% 66% of consumers say perceptions of CEOs affect their opinions of companies and the products they sell. Research shows that companies with “social CEOs” enjoy higher levels of trust, and people are more likely to buy their products.2 YOUR COMPETITORS ARE ALREADY GETTING SOCIAL 80% COMPETITOR 63% LinkedIn has 56 million members in Asia Pacific and more than 313 million globally. 82% of online users prefer businesses with information on social sites. LinkedIn’s visitor-to-lead conversion rate is three times higher than Facebook and Twitter.6 SOCIAL CEOs LEAD THE MOST ADMIRED COMPANIES BEING SOCIAL MAKES YOU ATTRACTIVE of followers on LinkedIn would follow companies indefinitely. of a company’s market value is attributed to its reputation. 81% of CEOs at the world’s “most reputable” companies engage socially. of LinkedIn members are more likely to share information as a result of following a company. of fast-growth companies find social a key source of lead generation. IT HELPS YOU FIND THE BEST TALENT LinkedIn is the fastest-growing source of quality hires. TIPS AND TRICKS TO ROCK YOUR LINKEDIN PROFILE To find out how LinkedIn can help you become a social leader, download The Executive Playbook. Sources: 1,7 Weber Shandwick, Socialising your CEO II 2 Brandfog, The Global Social CEO Survey 2014 3 Social Media Examiner, Social Media Marketing Industry Report 2014 4 Digimind, Market Intelligence Survey 5 LinkedIn, Priming the Economic Engine: How Social Media is Driving Growth 6 Hubspot, 2013 State of Inbound Marketing 8 LinkedIn, Talent Brand Catalyst: Reasons to Cultivate Followers 9 LinkedIn Essentials, The Modern Recruiter’s Guide of companies use social media to promote their businesses. of companies use social media to monitor competitors. SO GO SOCIAL AND GROW of people are open to job opportunities, but only 97% 64% 61% 75% 25% are on job boards.9 FIND THESE “PASSIVE CANDIDATES” THROUGH LINKEDIN. 10 STEPS TO BECOMING A SOCIAL CEO Add and accept connections. Share and re-share great content. Ask and answer questions – start conversations. Make and receive recommendations. Join specific interest and industry groups. Point out your skills and experience, not just your job history. Write an eye-catching personal tagline – don’t forget your photo. Put your elevator pitch to work and sell yourself in 10 seconds. Use an authentic voice and inject some personality. Stand out from the crowd with unusual interests. BUILD YOUR NETWORK: GROW YOUR BUSINESS 1 1 2 2 3 3 4 4 5 5 1 1 3 4 5 5 7 8 8

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